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Senior Product Analyst - User Acquisition Team

Vilnius

We’re very proud of our achievements:

In July 2024, we secured a $200M investment led by General Atlantic to help revolutionise women’s health, and became the first purely digital consumer women’s health app to achieve unicorn status! 🦄

We’ve had 380M+ downloads, have over 70M monthly users, are #1 by installs in the iOS Health category, hit 4.9 stars on the App Store (3M+ reviews), are backed by 9 VCs, had a 40% revenue increase last year, and topped a valuation of $1B.

We’re a growing, ambitious HealthTech business building the essential digital health partner of tomorrow to empower women, girls, and people who menstruate with the knowledge and support they need to stay well and live better.

Our cycle, ovulation and pregnancy tracking, educational content and anonymised community platform have been trusted for years by millions to help them feel more in control of their health every day.

Now, we’re harnessing the power of data analytics and AI to build a smarter future, one where we all know our bodies better, with an aim to become the essential health partner to women worldwide.

The Job

We are looking for an enthusiastic and commercially driven acquisition data analyst to join the User Acquisition team. The broad purpose of the role is to support the Paid/Organic acquisition teams with performance report, impact analysis among other things. The team is responsible for growing performance of paid channels as well as organic acquisition in close collaboration with the Brand team.

This role is an Marketing Data Analyst role inside the UA stream. You will be the main point of contact in the team to analyze the performance of our campaigns and generate insights.  

What you'll be doing

You'll be responsible for:

  • Participate in the planning and analysing of UA experiments\campaigns
  • Participate in the process of planning and setting goals for the UA team 
  • Maintain and develop the reporting system (dashboards, ad-hoc reports, etc.)
  • Make proactive recommendations, often challenging the status quo
  • Be jointly responsible for ensuring that all activity is set up in a way that allows us to test, learn, and optimize

Your Experience

Must have:

  • You have at least 4 years of work experience as a Marketing Data Analyst with strong analytics experience in the digital marketing industry, particularly the mobile or desktop app user acquisition ecosystem.
  • You know and understand mobile or desktop marketing metrics and are interested in basic product metrics.
  • You have working experience with both marketing and product datasets (attribution, spend, LTV, CPA, ROAS, ROI/ROMI, etc.), know how to use statistics for experiments, and can analyze them using Python/R if needed.
  • You use advanced SQL.
  • You have experience in data visualization in Looker / Tableau / Python
  • You excel at storytelling the data and insights back to the business with the why and the so-what
  • You can confidently influence your peers to develop innovative campaigns and programs
  • You understand the nuance between user value and business objectives

Nice to have:

  • Experience with global acquisition/winback/brand campaigns and their planning, analysis
  • Experience in analyzing campaigns with limited tracking capabilities, such as TV, OOH

Salary Range - gross per month

€6.000 - €8.300 EUR

Ranges may vary depending on your skills, competencies and experience.

Reward

People perform better when they’re happy, paid well, looked after and supported. 

On top of competitive salaries, Flo's employees have access to:

  • A flexible working environment with the opportunity to come into the office and work from home
  • Company equity grants through Flo’s Employee Share Option Plan (ESOP)
  • Paid holiday and sick leave 
  • Fully paid female health and sick leave, in addition to holiday and regular sick leave
  • Workations - an opportunity to work abroad for two months a year
  • Six months paid maternity leave, and one months paid paternity leave (subject to qualifying conditions) inclusive of same-sex and adoptive parents
  • Career growth, progression, and learning development resources
  • Annual salary reviews
  • Unlimited free premium Flo subscriptions
  • A whole host of other benefits (health/pension/social schemes)

 

Our Culture

We’re problem solvers, we’re adaptable, we’re empathy driven and results led. 

People here like working in a fast-paced, multi-national, multi-cultural and ever changing environment. Everyone has an impact on a powerful mission, and is happy to roll their sleeves up to ideate solutions and put them in place. Being part of a  growing business means that sometimes it's not easy and we work hard, but our mission is always at the forefront of what we do. 

Diversity, Equity and Inclusion

The strength of our workforce is in the diverse backgrounds of our employees, and Flo is committed to applying its equal opportunities policy at all stages of recruitment and selection. This means recruitment and selection of talent into Flo Health companies is only based on individual merit and qualifications directly related to professional competence. Shortlisting, interviewing, and selection will always be carried out without regard to gender identity or expression, sexual orientation, marital or civil partnership status, color, race, nationality, ethnic or national origins, religion or beliefs, ancestry, age, veteran status, mental or physical disability, medical condition, pregnancy or maternity status, trade union membership, or any other protected characteristics.

By applying for the above role, you confirm that you have reviewed our privacy notice for job applicants: https://flo.health/privacy-policy-for-job-applicants 

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