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Influencer Executive

London

400M+ downloads. 75M+ monthly users. A decade of building – and we’re still accelerating.

Flo is the world’s #1 health app on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.

With 6M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.

The job

We’re looking for a proactive and detail-oriented Influencer Executive to support the day-to-day operations of Flo’s growing influencer marketing program. You’ll play a key role in executing always-on campaigns, coordinating creator collaborations, and supporting the performance and delivery of influencer content across markets.

This is a highly collaborative role where you’ll work closely with agencies, creators, and teams across Brand, Social, Data, Product, and User Acquisition. You’ll help ensure campaigns run smoothly and deliver results, with a sharp focus on timelines, tracking, and execution. This is a great opportunity for someone with a passion for creators, an eye for detail, and a strong desire to learn and grow in performance-led influencer marketing.

Your Experience

Must have:

  • 1–3+ years of experience in influencer marketing, content production, or social media campaigns.
  • Experience working with creators or agencies in either a brand, platform, or agency setting.
  • Excellent organisational and communication skills, both written and verbal.
  • Comfortable with creator platforms, influencer databases, or social analytics tools (e.g. Looker, Google spreadsheets).
  • A collaborative team player who’s detail-driven and deadline-focused.
  • Interest in health, lifestyle, or well-being spaces and a passion for performance-driven storytelling.

Professional Knowledge & Experience

  • Good knowledge of influencer marketing and social media creator culture.
  • Comfortable working with performance data, briefs, contracts, and creator tools.
  • Solves small to medium executional problems independently and learns new systems quickly.

Business Impact

  • Understands the goals of influencer campaigns and how they support wider team OKRs.
  • Consistently delivers high-quality execution that contributes to program success.
  • Works with attention to detail and helps ensure campaigns deliver against expectations.

Nice to have:

  • Understanding of paid media and how influencer content can be repurposed for ads.
  • Experience with reporting tools and analytics dashboards.

What you'll be doing

You'll be responsible for:

Campaign Execution & Support

  • Support the end-to-end execution of influencer campaigns - from briefing and communication to delivery and approvals.
  • Coordinate with creators and agencies to ensure smooth delivery of assets and timely posting.
  • Assist with research on creators, trends, and formats to inform ongoing campaigns.
  • Maintain influencer databases and internal records to ensure partnerships are tracked and updated.
  • Help track contracts, deliverables, and posting timelines to ensure compliance and accuracy.

Relationship & Workflow Management

  • Support communications with influencers and agency contacts, helping nurture strong, professional relationships.
  • Help gather influencer feedback and share performance highlights to strengthen collaboration and encourage repeat partnerships.
  • Ensure clear internal tracking of all creator conversations and campaign progress.

Performance & Reporting

  • Track campaign performance across awareness, engagement, and conversion metrics.
  • Support the creation of campaign reports and post-campaign wrap-ups for internal stakeholders.
  • Help identify areas for optimisation and support strategic recommendations to improve performance.
  • Work with tools such as Looker to gather and organise data for review.

You'll be targeted on:

  • Delivering influencer campaign tasks on time and to a high standard.
  • Supporting reporting with accurate and insightful data.
  • Maintaining clear, organised records and fostering strong influencer relationships.
  • Contributing to campaign effectiveness through executional excellence (aligned with business metrics and focuses) and attention to detail.

#LI-JC1 #LI-Hybrid (don't forget to put your LinkedIn tag and make both of the tags white via Format - Text Color)

Annual Salary Range (ranges may vary based on skills and experience)

£38,900 - £43,300 GBP

How we work

We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.

You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it. 

What you'll get

We support impact with meaningful reward. Here’s what that looks like:

  • Competitive salary and annual reviews
  • Opportunity to participate in Flo’s performance incentive scheme
  • Paid holiday, sick leave, and female health leave
  • Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
  • Accelerated professional growth through world-changing work and learning support
  • Flexible office + home working, up to 2 months a year working abroad
  • 5-week fully paid sabbatical at 5-year Floversary
  • Flo Premium for friends & family, plus more health, pension and wellbeing perks

Diversity, equity and inclusion

Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.

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