VP, Programmatic

About Flywheel 

The Opportunity 

As the Vice President of Programmatic Media, you will set and execute the strategic vision for our Programmatic Media practice, with ultimate responsibility for driving business growth, operational excellence, and innovation in our programmatic media offerings. This executive role requires exceptional domain expertise, leadership, and communication skills—and will serve as a key external and internal leader for our programmatic media capabilities. 

This role reports into the SVP, Media and is part of the Executive Leadership Team. It requires close collaboration with leaders across Commerce, Marketing, Analytics, Product, Technology, and Sales to ensure ongoing success and best-in-class service delivery. 

What You Will Do: 

• Lead the Programmatic Media team, with overall accountability for its commercial and operational performance. 
• Set the vision for our Programmatic Media practice—leading and inspiring the team as we evolve and expand our service offerings. 
• Serve as a public face and brand ambassador for our organization’s programmatic media expertise—presenting at industry events, webinars, conferences, and key client meetings. 
• Foster a positive, collaborative team culture that values innovation, inclusion, and continuous learning. 
• Build and maintain strong executive-level relationships with clients, technology partners, and media suppliers. 
• Constantly seek ways to improve team efficiency and campaign performance—optimizing processes, leveraging automation, and ensuring work/life balance. 
• Oversee the planning, activation, optimization, and measurement of all programmatic campaigns across display, video, audio, CTV, and emerging channels. 
• Partner with Analytics, Data, and Technology teams to ensure our programmatic offering is data-driven, measurable, and at the forefront of industry standards. 
• Collaborate with Learning & Development to ensure ongoing training and professional development for all Programmatic Media team members. 
• Partner with Product, Marketing, and Sales to ensure our programmatic offerings are well positioned and understood by the market. 
• Set and enforce a high standard of quality and excellence within the Programmatic Media team, with active performance management and clear KPIs. 
• Stay ahead of industry trends, regulatory changes, and emerging technologies in the programmatic ecosystem. 
• Manage programmatic media budgets, forecasting, and reporting—ensuring investment delivers measurable impact and value. 

Who You Are: 

• 10+ years of experience in digital media, with at least 5 years in programmatic advertising and a proven track record in team leadership. 
• Excellent communication and interpersonal skills, with the ability to engage, inspire, and influence diverse audiences—including at the executive level. 
• Industry-leading domain expertise in programmatic media, including DSPs, DMPs, ad exchanges, and data privacy regulations. 
• Strong team management experience, with demonstrated leadership, mentoring, and coaching skills. 
• Solution-oriented mindset with a passion for not just identifying complex problems, but solving them. 
• Comfortable with ambiguity; proven ability to quickly adapt to fast-paced and ever-changing environments. 
• Team player with a genuine desire to contribute to the overall success of the organization. 
• Intellectually curious and never satisfied with “the way things are”; passionate about driving organizational change and innovation. 
• Bias for action and ability to achieve objectives and goals with optimistic energy and tenacity. 
• Proactive and independently motivated—doesn’t wait to be told what to do. 

The Interview Process:

Inclusive Workforce