Media Director
About Flywheel
The Opportunity:
The Media Director will be the team lead, responsible for maintaining excellence in planning, implementation and optimization of key CPG accounts working with retailers’ ecosystems. They will develop and maintain a strong knowledge of client business and apply their media understanding accordingly to help deliver against the clients’ needs/objectives.
What You Will Do:
- Responsible for leading the development, presentation, implementation of holistic media strategies on a key, fast paced piece of business.
- Demonstrate thought leadership and innovation for enhanced media plans and results across all media touch points.
- Offers guidance, support, and proactive solutions to the team in regard to problems which arise in the media planning and buying process.
- Act as a key media visionary and client lead.
- Define and implement process for continuous measurement and improvement (goal setting with client, team, and intra-agency), including workflow and process streamlining.
- Showcase ability to leverage research, segmentation information and data to uncover strong consumer insights to properly inform media strategy.
- Understand and lead process of preparing, evaluating, and implementing media plans, as well as overseeing setup, execution, and reporting.
- Confidently present and sell in media recommendations to clients.
- Involved in new business and integration of new clients into the media department, as needed.
Who You Are:
- Proficiency in media planning through relevant work experience, typically 7+ years, with emphasis on digital and/or shopper media.
- Experience planning and executing retail media with emphasis on Walmart, Target, Costco, Best Buy and Amazon.
- Digital emphasis on shopper marketing, display, social media, influencer marketing, and video.
- Firm understanding of Communication strategy, media Planning/Buying, negotiation, and performance analysis.
- Proficiency in measurement, research, and planning tools (MRI, Simmons, etc).
- Demonstrate curiosity for the omnichannel/digital landscape and constantly evolving ecosystem, including trends and technologies.
- Excellent verbal and written communication skills. Interacts on a daily basis with Media Vendors, internal Account/Creative Leadership teams, Finance (internal and/or client), and Corporate Media.
- Availability to travel if needed.
Working at Flywheel
- We have office hubs across the globe where team members can go to feel productive, inspired, and connected to others - team members go into Hub Offices 3x a week
- Flexible vacation time
- Great learning and development opportunities
- Benefits that help you live your best life
- Parental leave and benefits
- Volunteering opportunities
- If you’re looking to connect with teammates on a topic of inclusion and identity, chances are there’s an ERG for that.
- So you know: The hired candidate will be required to complete a background check
- Learn more about us here: Life at Flywheel
The Interview Process:
Inclusive Workforce
Flywheel Commerce Network’s goal is to create a culture where all individuals of all backgrounds feel comfortable in bringing their authentic selves to work. We want all people to feel included and empowered to contribute fully to our vision and goals. Flywheel Commerce Network is an Equal Opportunity Employer and participates in E-Verify. All applicants will receive fair consideration for employment. We do not discriminate based upon race, color, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics in the location in which the candidate is applying.
If you have any accessibility requirements that would make you more comfortable during the application and interview process, please let us know at recruitment@flywheeldigital.com so that we can support you.
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