Web Program Manager

Whether you’re an experienced professional or just getting started, your contributions matter at Fortra. If you’re passionate about tackling meaningful challenges alongside talented team members committed to helping each other succeed, all while having lots of fun, we want to hear from you. We offer competitive benefits and salaries, personal and professional development opportunities, flexibility, and much more! 

At Fortra, we’re breaking the attack chain. Ready to join us? 

 

We are seeking a Web Program Manager to oversee and drive critical web initiatives that support our digital transformation and business growth goals. This role will be responsible for project managing large-scale web projects, optimizing our web systems, and leading cross-functional efforts to ensure the smooth execution of web-related programs. The ideal candidate brings a blend of strategic thinking, hands-on project management skills, and a deep understanding of modern web ecosystems – including compliance, tracking, analytics, content management systems, site health, performance and reporting.  

WHAT YOU'LL DO

• Project Manage Major Web Initiatives: 
  Own the planning, coordination, and execution of high-impact web projects such as site migrations, redesigns, platform transitions, and integrations. 

• Project Management: 
  Build and manage detailed project plans, timelines, and resource allocations. Ensure on-time delivery and clear communication with stakeholders across departments. 

• System & Tool Ownership: 
  Oversee the web ecosystem including tag management systems, web analytics tools, and related integrations. Identify opportunities for improvement and innovation. 

• Cookie & Tracking Compliance: 
  Lead cookie consent and tracking compliance efforts, including governance of tag management systems and alignment with global privacy regulations (e.g., GDPR, CCPA). 

• Cross-functional Collaboration: 
  Partner closely with teams across Marketing, IT, Product, and external vendors to align web initiatives with business needs and ensure technical feasibility. 

• Governance & Best Practices: 
  Establish and enforce processes for content publishing, system changes, and site performance. Maintain a strong focus on scalability, accessibility, and site health. 

• User Enablement: 
  Develop clear, step-by-step guides for key CMS workflows, allowing self-serving of routine tasks. 

• Special Projects: 
  Take on ad hoc digital projects and cross-departmental efforts that require strong program management and strategic execution. 

• Stakeholder Communication: 
  Provide regular updates to leadership and stakeholders, including risks, dependencies, and success metrics. 

QUALIFICATIONS

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field (MBA preferred). 
• 5+ years of experience in web marketing, digital marketing, or related roles 
• Proven track record of driving major web initiatives that support growth, scalability, accessibility, and performance improvements. 
• Strong knowledge of web analytics tools (Google Analytics, SEMrush, Hotjar, etc.), and web optimization techniques. 
• Excellent understanding of user experience (UX) principles and their application to web design and content strategies. 
• Excellent communication, presentation, and interpersonal skills, with the ability to collaborate across teams and influence senior stakeholders. 
• Strong analytical and problem-solving skills, with the ability to make data-driven decisions. 
• Strong understanding of cookies and tracking compliance and regulations. 

PREFERRED QUALIFICATIONS

• Experience with content management systems (CMS), marketing automation platforms, and business intelligence tools.
• Certifications in digital marketing (e.g., Google Ads, HubSpot).

 

Visit our website to learn more about why employees choose to work for Fortra. Remember to connect with us on LinkedIn.

As an EEO/Affirmative Action Employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, veteran or disability status.