Marketing Campaign & Partner Lead

Whether you’re an experienced professional or just getting started, your contributions matter at Fortra. If you’re passionate about tackling meaningful challenges alongside talented team members committed to helping each other succeed, all while having lots of fun, we want to hear from you. We offer competitive benefits and salaries, personal and professional development opportunities, flexibility, and much more! 

At Fortra, we’re breaking the attack chain. Ready to join us? 

You will be responsible for supporting MFT to strengthen our pipeline and business growth. Your impact will be on top-of-the-funnel marketing, Partners marketing, and lead generation campaigns. You will develop marketing plans and campaigns, including but not limited to: email, paid media, paid social, webinars, podcasts, influencer efforts, and anything else you anticipate will work. As a strategic member of the marketing organization, working closely with Sales and Product Marketing stakeholders, the Marketing Campaign Lead plays a strategic role on the design, orchestration, and delivery of the lead generation programs, as well as measuring and reporting results and success metrics.

WHAT YOU'LL DO

• Develop the demand generation strategy and manage the implementation of go-to-market plans necessary to meet the Sales revenue goals in its area of responsibility. Drives joint go-to-market plans and co-marketing initiatives with Partners, aligning campaigns to partner goals and field objectives to accelerate pipeline and revenue growth
• Support Sales by generating new, well-targeted leads and promoting our brand and products across our vertical markets. Contribute to the development, implementation and optimization of lead nurturing and ABM programs, measuring progress and conversions
• Expands partner sales and marketing capabilities through disciplined joint marketing activities, tailored content, toolkits, updates in the Partners Portal, and regular training to support aligned execution and message consistency
• Develop, execute, and manage comprehensive Marketing Plans for integrated multitouch marketing campaigns, including advertising, webinars, emails, landing pages, content syndication, social media, trade shows, seminars, articles and more…, in close collaboration with the Sales, BDRs, Product, Partners, Customer Advocacy and Marketing teams
• Partner with Product Marketing, Product Experts, Partners, and Sales Teams to produce all campaign-related materials, such as industry briefs, guides, eBooks, whitepapers, customer stories, web updates, social media, use cases, and more. Develop and re-purpose relevant marketing content and materials as needed
• Ensure materials are completed on time and campaigns are executed as scheduled, avoiding any delays that would negatively impact on the sales pipeline
• Make sure that all campaign materials, website, online contents, and emails have strong customer-centric messaging, compelling narratives and effectively communicate the business value and benefits of technical solutions; Intimately understand MFT products and applications, and how each client aligns with them
• Coordinate the demand generation marketing campaigns with BDR and Sales to guarantee proper and swift follow-through and eliminate the risks of losing potential opportunities. Brief BDR and Sales teams prior to campaigns launches, to ensure alignment and optimization of results
• Actively tracks the results of the deployed marketing activities and seek improvements to implement for future campaigns; Monitor leads and opportunities conversions, and pipeline velocity; ensures leads are rapidly followed up and called back
• Manage budget and MDF planning, execution, and ROI tracking, forecasting and reporting, ensuring funds are strategically allocated across marketing campaigns and high-impact partner-led demand generation activities
• Continuously learn, to become a market expert within the marketing team regarding the customers, personas, industries, events, professional associations, and local media related to the designated scope
• Stay ahead of global industry trends and best practices related to demand generation and multi-channel marketing
• Perform all other duties and tasks as assigned by supervisor or manager

QUALIFICATIONS

• Bachelor’s degree in business or technology. Master’s degree a plus
• 5+ years previous experience in marketing B2B technology products/solutions
• 3+ years’ recent experience working in B2B Marketing for a mid-sized to large global technology company is a very significant plus
• Marketing experience executing B2B marketing activities for product launches and/or lead generation, or B2B channel partner marketing
• Previous B2B customer-facing experience as Sales or Presales is a plus

LANGUAGES

• Fluency in languages like Spanish, German, Dutch, Italian, or French is a plus

SKILLS

• Strong customer focus and business acumen; has a passion for business value
• Hands-on, adaptable and agile
• Strong cross-functional collaborator
• Relationship-building and negotiation
• Driven and resilient
• Organized, analytical skills
• Good project management abilities, can prioritize multiple projects
• Familiar with CRM (D365, SFDC) and MarTech (6Sense, Hubspot, Pardot, Marketo…)
• Good knowledge in Microsoft Office Suite (Word, PowerPoint, Excel)

LOCATION

• Remote, can be based in the US or Spain (BCN).

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As an EEO/Affirmative Action Employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, veteran or disability status.