Marketing Operations Manager

The Marketing Operations Manager will play a pivotal role in driving operational efficiency and strategic alignment across the Marketing & Sales teams at Fortune. This role combines expertise in system management and process optimization to enhance demand generation efforts and support data-driven decision-making. The ideal candidate will excel at leveraging tools like Salesforce, managing marketing technology stacks, and implementing processes to improve pipeline performance, forecasting accuracy, and overall revenue growth. We’re seeking a proactive self-starter who excels in cross-functional collaboration, ensuring alignment and smooth execution of critical initiatives in a dynamic, fast-paced setting.

Key Responsibilities

Operations & Strategy

· Oversee and optimize the marketing operations process, ensuring alignment across Sales & Marketing, while collaborating with Finance & Analytics teams to support forecasting and growth initiatives.

· Develop scalable systems and processes to enhance sales pipeline management, improve forecasting accuracy, and streamline workflows.

· Oversee the Salesforce CRM ecosystem, with a primary focus on processes, attribution methodologies, and tech integrations.

· Manage and optimize the marketing technology stack, including Salesforce, Outreach, and ZoomInfo, ensuring tools are fully utilized and integrated effectively.

Data Analytics & Reporting

· Design, create, and maintain dashboards and reports in Salesforce to track key revenue and marketing metrics, ensuring accuracy and clarity.

· Conduct in-depth analyses across channels to uncover actionable insights that inform strategy and accelerate growth.

· Evolve measurement frameworks, such as attribution modeling, to deliver precise ROI insights, adapt to organizational needs, and drive smarter marketing investments.

Cross-Functional Collaboration

· Partner with marketing and sales teams to ensure accurate and efficient lead flow processes, including routing and data enrichment, to maintain a high-quality database.

· Optimize workflows for sales & marketing while documenting processes to enhance collaboration across teams.

· Lead cross-team tasks such as forecasting and pipeline inspection, aligning GTM plans with company objectives, and utilizing KPI reviews to guide decisions.

Required Qualifications

· Minimum of 5 years’ experience working in Marketing Operations, Revenue Operations, or Sales Operations, preferably in a technology or media environment.

· Expert-level proficiency in Salesforce CRM with experience in attribution and reporting.

· Strong analytical skills with experience interpreting data to make data-driven decisions.

· Familiarity with marketing technology platforms like Outreach, ZoomInfo, and Looker.

· Proven experience with APIs, integrations, and automation tools such as Zapier.

· Understanding of data privacy regulations (e.g., GDPR) and compliance best practices.

· Exceptional project management skills, with a proven track record of managing and prioritizing multiple projects across teams.

· Self-starter who is adaptable and thrives in fast-paced environments while maintaining flexibility and efficiency.

Salary

For this role the estimated base salary range, depending on level of experience, is $100,000.00 - $115,000.00

FORTUNE Fortune Media is a global media organization dedicated to helping its readers, viewers, and attendees succeed in business through unrivaled access and best-in-class storytelling. Fortune’s mission is to drive the conversation about business.  With a global perspective, the guiding wisdom of history, and an unflinching eye to the future, we report and reveal the stories that matter today—and that will matter even more tomorrow.  With the trusted power to convene and challenge those who are shaping industry, commerce and society around the world, Fortune lights the path for global leaders—and gives them the tools to make business better.  Our values inform our mission.  We believe that business can be a powerful platform for good, and we are committed to holding it to that standard. boards.greenhouse.io