Growth Marketing Manager

Growth Marketing Manager

Thank you for your interest in coming to work at Fortune. If most but not all of this description is a good fit, we still encourage you to apply.

The big picture:

• Our goal is to make reading Fortune a habit for even more people.
• To do this, we need to engage and convert readers into loyal subscribers through targeted strategies that highlight the value of our high-quality journalism.
• Our work is mission-driven, and everything we do should reflect the integrity of our journalism and orient toward the needs of our readers.

Where this role sits:

• You’ll report to our Director of Growth, whose team is charged with subscription acquisition, driving engagement, and consumer revenue for Fortune.
• You’ll partner closely with the Consumer Marketing, Product, Editorial, Audience Development, and BI teams to develop successful marketing campaigns aimed at growing consumer revenue through improved site click-through, registrations and conversion rates.

Your remit:

Develop, execute, and analyze data-driven site marketing campaigns that grow subscriptions and maximize customer lifetime value.

• Create a brand-relevant marketing calendar that includes an A/B testing schedule to optimize the subscription experience and drive better conversion rates.
• Collaborate with Editorial, Audience Development, and Product teams to ideate, size, prioritize, and execute onsite marketing acquisition efforts that achieve revenue and engagement goals.
• Partner with the creative team and project manager for setup and execution of campaigns, ensuring successful deployment and conducting final quality assurance.
• Collaborate with the Consumer Marketing team to maintain a consistent brand voice and messaging.
• Take ownership of marketing results, evaluating performance against relevant KPIs and goals.

Things that will lead to success in this role:

• Values:
• You pride yourself on your emotional intelligence
• You care about excellence and are self-motivated
• You're passionate about the importance of independent journalism
• Knowledge:
• You're fluent in the operations and economics of digital subscriptions
• A strong working knowledge of analytic tools such as Google Analytics, Parse.ly, and similar tools
• You're above average when it comes to tech, use AI and know basic HTML and CSS
• Ways of working:
• You like building things, and driving organizational change
• You think transparency is an asset and default to creating visibility
• You think strategically about how to set people and projects up for success
• Experience
• 3+ years of related experience in marketing, or product management
• You understand product and marketing development lifecycle

Compensation:

Total compensation including Base Salary and Discretionary Annual bonus $112,000.00 to $132,000.00

FORTUNE Fortune Media is a global media organization dedicated to helping its readers, viewers, and attendees succeed in business through unrivaled access and best-in-class storytelling. Fortune’s mission is to drive the conversation about business.  With a global perspective, the guiding wisdom of history, and an unflinching eye to the future, we report and reveal the stories that matter today—and that will matter even more tomorrow.  With the trusted power to convene and challenge those who are shaping industry, commerce and society around the world, Fortune lights the path for global leaders—and gives them the tools to make business better.  Our values inform our mission.  We believe that business can be a powerful platform for good, and we are committed to holding it to that standard. boards.greenhouse.io