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Regional Sales Manager
Austin, TX
Join one of the fastest growing, most dynamic companies in the furniture industry. For over 25 years, Four Hands has been a leading designer and wholesaler of furniture and décor, helping people create spaces that feel like home.
Recognized on the Inc. 5000 list of fastest-growing companies and named one of Austin’s Top Workplaces year after year. We invest in exceptional people — with a team of over 800 and growing — fostering our employees’ careers and celebrating them at every step of the way. Four Hands is where passion meets purpose and where your next chapter begins.
The Regional Sales Manager will lead and develop a high-performing sales team within their assigned region while also operating as a hands-on territory manager. This role combines strategic leadership with direct customer engagement—driving revenue growth, optimizing account strategies, and ensuring operational excellence through both field execution and performance management.
In This Role
- Develop and execute ongoing performance management programs with clear KPIs: focusing on coaching, ride-alongs, sales skill development, and consistent accountability to drive sales growth
- Support the optimization of sales territories by assessing market potential, account expansion, competitive activity, and historical trends to ensure balanced coverage and strategic focus on high-value opportunities
- Actively support accounts within the region by conducting regular customer visits, building strong relationships, identifying growth opportunities, and serving as the point of escalation for complex or high-impact customer needs
- Conduct comprehensive workload and territory productivity assessments to identify gaps, remove roadblocks, and recommend resourcing or process adjustments to improve efficiency
- Establish and maintain a structured process for tracking and reporting performance such as revenue growth, new buyer acquisition, share of wallet (SOW), pipeline health, and other core KPIs
- Leverage Salesforce CRM and reporting tools to monitor team activity, generate forecasts, and ensure accurate, actionable data that drives decisions at both the team and regional level
- Identify emerging market and customer trends through field engagement, competitive intelligence, and customer feedback—translating insights into targeted sales initiatives that unlock new business opportunities and expand market share
- Execute and support change management initiatives by modeling new processes in the field, training the team, and ensuring successful adoption of sales transformation programs
- Strengthen cross-functional communication by collaborating closely with marketing, operations, customer service, and product teams to ensure seamless customer experiences and efficient execution of regional strategies
- Support training and onboarding of sales representatives by providing hands-on coaching, territory planning guidance, and real-world selling best practices
- Position requires up to 70% travel, in addition to attending a minimum of 4 markets per year
- Other duties as assigned, in accordance with training and qualifications
- Uphold the Core Values and be a valuable member of the Four Hands Team
- Be open and honest
- Reach for excellence
- Act with responsibility
- Value the whole person
- Enjoy the journey
Leadership and Team Management
- Supervise and lead employee(s), ensuring efficient and effective operations
- Provide coaching, training, and mentorship to team members, ensuring they have the skills and knowledge required to perform their jobs effectively
- Monitor team performance, provide feedback, and ensure that company policies and procedures are followed
- Promote a positive and collaborative team environment, encouraging employee engagement and teamwork
- Work in partnership with other Sales leadership to drive consistency across National Sales team
- Foster strong communication within the team, ensuring clarity of roles, expectations, and goals
- Identify and address skill gaps or performance issues promptly, implementing development opportunities and support plans as needed
- Encourage innovation by involving team members in problem-solving and process improvement initiatives
The Ideal Person
- 4+ years’ experience leading a regional sales team
- Sales experience across multiple segments
- Advanced proficiency in Salesforce CRM required
- Strong analytical skills with the ability to interpret performance data and implement actionable strategies
- Excellent communication, coaching, and relationship-building skills
- Ability to manage multiple priorities and drive operational efficiency
- Ability to travel up to 70% of time, including attending a minimum of 4 markets per year
About Four Hands
Headquartered in Austin, Texas, since 1996, Four Hands crafts furniture, art and décor — pieces that are all about creating space. Timeless, thoughtful designs with endless possibilities. Pieces meant to be experienced and form a whole that feels like home.
Our trade customers range from interior designers to large retailers who rely on our expertise to grow and guide their business to success. We treat our partners as part of the Four Hands family, championing them and rooting for their every win.
And, we are constantly pursuing better — from sourcing the finest materials and finishes to seeking fresh inspiration to elevate our designs — we are never settled, never done.
Four Hands is an Equal Opportunity Employer. Four Hands recruits qualified applicants and advances in employment its employees without regard to race, color, religion, sex, gender, sexual orientation, gender identity, gender expression, age, disability, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.
Visit www.FourHands.com for more information.
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