New

Director, Marketing Strategy and Brand

New York - Park Avenue

About General Atlantic

General Atlantic is a leading global investor with more than four and a half decades of experience providing capital and strategic support for over 830 companies throughout its history. Established in 1980, General Atlantic continues to be a dedicated partner to visionary founders and investors seeking to build dynamic businesses and create long term value. Guided by the conviction that entrepreneurs can be incredible agents of transformational change, the firm combines a collaborative global approach, sector specific expertise, a long-term investment horizon, and a deep understanding of growth drivers to partner with and scale innovative businesses around the world. The firm leverages its patient capital, operational expertise, and global platform to support a diversified investment platform spanning Growth Equity, Credit, Climate, and Sustainable Infrastructure strategies. General Atlantic manages approximately $123 billion in assets under management, inclusive of all strategies, as of December 31, 2025, with more than 900 professionals in 20 countries across five regions. For more information on General Atlantic, please visit: www.generalatlantic.com.

Position Summary

General Atlantic is hiring a Director of Marketing to join our New York-based team, reporting to the Global Head of Strategic Marketing. This is an exciting opportunity to play a critical role in driving GA's Marketing and Brand strategy — and to shape the team at an extraordinary moment of growth and ambition, as General Atlantic deepens its global reach and expands its investor engagement across new channels and audiences.

We’re looking for a strategic marketer to build and advance bold brand and multi-product marketing initiatives that distinguish and enhance our positioning across institutional investors, ultra-high-net-worth individuals (UHNW), and select retail channels, while preserving the premium feel of the General Atlantic brand. As a thought partner to the Global Head of Strategic Marketing, you will develop and lead a comprehensive marketing strategy, driving business growth, channel and audience diversification, and brand presence.

You’ll collaborate closely with Communications, Capital Solutions and other key internal stakeholders to bring our vision and values to life, building the marketing infrastructure needed to support our expanding platform.

Responsibilities 

  • Oversee core initiatives related to GA’s marketing strategy and Brand, partnering closely with Content Strategy Lead to ensure individual strategies align to overarching goals and objectives
  • Lead ongoing audience segmentation analysis and strategy implementation, and ensure Content and Digital strategies reflect priority audiences
  • Assist with shaping the way GA engages with each audience type (institutional investors, financial advisors, UHNW investors) through impactful content, digital storytelling, thought leadership, virtual and in-person events and conferences.
  • Oversee the creation and execution of integrated marketing campaigns to support new product launches and existing fundraises
  • Elevate brand visibility and ensure consistent, compelling messaging across all channels and regions
  • Serve as key marketing point of contact for client/prospect data efforts across the firm, ensuring data is usable for all Marketing efforts (e.g. Salesforce)
  • Establish KPIs and reporting frameworks to measure the effectiveness of marketing campaigns and cross-channel efforts and ensure Content and Digital KPIs ladder up to overarching reporting framework.

Qualifications 

  • Bachelor’s degree required
  • 7-10 years of experience, preferably with marketing roles in asset management, private equity, or wealth management, with demonstrated success in brand and product marketing.
  • Preferred experience in institutional and retail (including UHNW) marketing, with a general understanding of regulatory and relationship considerations for each.
  • Strong background in marketing operations, digital transformation, and campaign measurement to support scalable growth.
  • Knowledge of integrated marketing, including digital, social, experiential, and traditional channels; skilled at tailoring messages for segmented audiences.
  • Excellent communicator with the ability to influence across functions and geographies.
  • Strategic thinker who is also a hands-on builder, comfortable creating structure in evolving environments.
  • Excellent storyteller with attention to detail and accuracy, effective and strong written and verbal communication skills.
  • An effective collaborator with the ability to develop credibility and trust, whether working alone or partnering with people at all levels and in all locations.

GA Value

General Atlantic offers a robust reward program to all employees that will support you and your family, maintaining fulfilling, secure and healthy lives now and into the future, which includes but is not limited to medical insurance, retirement savings contributions, mental and physical health resources and an equal pay program that allows you to earn a base salary of $150,000-$200,000, of which the exact amount offered will be driven by the degree to which you meet role requirements, additional special skills and experience.  Additional reward programs, such as annual discretionary bonuses and long-term incentive programs, are available for eligible employees and are offered as recognition for performance and one’s contributions towards the organization’s success.

General Atlantic is an equal opportunity employer and does not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical​​​ condition, pregnancy, genetic information, gender, sexual orientation, gender identity or ​expression, veteran status, or any other status protected under federal, state, or local law.

By completing this application, you are consenting to General Atlantic’s processing and use of your personal data. Information on how General Atlantic will use and process your data can be found here: https://www.generalatlantic.com/privacy-notice/

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Education

Select...
Select...
Select...
Select...
Select...
Select...
Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in General Atlantic ’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.