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Senior Regional Marketing Manager, Reagent Services

Piscataway, New Jersey, United States

About GenScript

GenScript Biotech Corporation (Stock Code: 1548.HK) is a global biotechnology group. Founded in 2002, GenScript has an established global presence across North America, Europe, the Greater China, and Asia Pacific. GenScript's businesses encompass four major categories based on its leading gene synthesis technology, including operation as a Life Science CRO, enzyme and synthetic biology products, biologics development and manufacturing, and cell therapy.

GenScript is committed to striving towards its vision of being the most reliable biotech company in the world to make humans and nature healthier through biotechnology.

About ProBio

ProBio proactively provides end-to-end CDMO service from drug discovery to commercialization with proactive strategies, professional solutions and efficient processes in cell and gene therapy (CGT), vaccine, biologics discovery and antibody protein drug to accelerate drug development for customers. ProBio’s total cell and gene therapy solution covers CMC of plasmid and virus for IND filing as well as clinical manufacturing and commercial manufacturing. In terms of plasmid service, ProBio supports the most clinical approvals for CGT drugs including mRNA vaccines, CAR-T in China. It is also the first GMP manufacturing platform to provide in vitro transcription (IVT) template linearized plasmids for mRNA vaccines and has supported several mRNA vaccine global enterprises to obtain clinical approvals. In terms of viral vector service, ProBio has a stable and high-yield viral vector platform.

Job Title: Sr. Regional Marketing Manager

Location: New Jersey / WFH Flexible

Job Scope:

The Sr. Regional Marketing Manager will join the US and EU Regional Marketing Team to generate leads through campaigns, conferences, tradeshow, virtual events, social channels, and content generation. The Sr. Regional Marketing Manager will be responsible for all conferences and tradeshows planned in the US for reagent services business within the Life Science Group. Moreover, the Sr. Regional Marketing Manager is required to have strong understanding of the biotechnology landscape and lead nurturing process to increase brand awareness as well as identify qualified leads for sales and marketing teams to drive up revenue.

Key Responsibilities:

  1. Day-to-day management of the US marketing activities. Work with both the US and EU team to deliver company-wide objectives.
  2. Identify and develop new initiatives to promote GenScript brand through branding campaigns and initiatives.
  3. Collaborate with the US Sales team and Global Product Marketing teams to develop KOLs for conferences and tradeshows.
  4. Strategize and implement marketing plans to increase brand awareness and generate marketing/sales qualified leads through events and campaigns.
  5. Collaborate with Global Product Market and Development teams on campaign management and implementation.
  6. Collaborate with Global Product Market and Development teams to generate US regional flyers and brochures.
  7. Analyze each tradeshow/webinar to evaluate the return of investment for each marketing event.
  8. Handle multiple platforms including but not limited to Salesforce Marketing Cloud, Scileads, Gotowebinar, and other external tools for marketing and tradeshows.
  9. Calculate and monitor marketing expenses and budget while keep track of performance and ROI.
  10. Utilize marketing tools and tactics to elevate the GenScript brand and generate demand for all service lines.
  11. Managing roadshows for the US Sales Team.

Qualifications:

  1. 5+ years of marketing experience in biotech/pharma.
  2. Experience of directly managing teams of at least 1-2 people (remote management highly desired)
  3. At least a Masters’ Degree in Biology or Life Science is required.
  4. Strong understanding of CRO and CDMO businesses in the US.
  5. Excellent written and verbal communication skills.
  6. Experience managing CRM software
  7. Ability to travel for tradeshows and conferences, up to 30%.

#LI-EB1

#GS

GenScript USA Inc/ProBio Inc. is a proud equal opportunity/affirmative action employer committed to attracting, retaining, and maximizing the performance of a diverse and inclusive workforce. It is the Company's policy to ensure equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law.

GenScript USA Inc./ProBio Inc. maintains a drug-free workplace.

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