Job Application for Director, Marketing at Ginkgo Bioworks Inc.

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Our mission is to make biology easier to engineer. Ginkgo is constructing, editing, and redesigning the living world in order to answer the globe’s growing challenges in health, energy, food, materials, and more. Our bioengineers make use of an in-house automated foundry for designing and building new organisms.

We are seeking a versatile and results-driven Director of Marketing to join our Product Development team to play a critical role in shaping and executing our go-to-market strategies for new product launches. This is an individual contributor role ideal for a strong generalist who enjoys independently driving projects and strategy with hands-on involvement across multiple aspects of marketing. The ideal candidate will have extensive experience in developing go-to-market strategies, leading successful product launches, and leveraging AI applications to improve the efficiency of marketing tasks.

Responsibilities

Develop and execute comprehensive go-to-market strategies that align with business objectives.
Lead the planning and execution of product launches, ensuring cross-functional alignment and success.
Leverage AI tools and applications to optimize and streamline day-to-day marketing tasks and processes.
Collaborate closely with sales, product, and engineering teams to integrate marketing efforts with broader company goals.
Analyze market trends, customer insights, and competitive landscapes to identify growth opportunities.
Create and execute multi-channel marketing campaigns to drive awareness, engagement, and revenue.
Partner with business development on conference and event planning and execution
Manage the marketing lifecycle, from strategy development to performance analysis, ensuring optimal ROI.
Serve as a thought leader and trusted advisor on marketing best practices and innovation.

Minimum Requirements

Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred). Alternatively, Bachelor’s or other advanced degrees in relevant science or engineering fields with applicable marketing experience are a plus.
8+ years of experience in marketing in the life sciences or biotechnology service industry, with a proven track record of leading go-to-market strategies and product launches.
Experience marketing to major biopharma companies, with a deep understanding of their needs and decision-making processes.
Strong generalist marketing skills, with expertise across digital, content, branding, and analytics.
Hands-on experience with AI tools and applications to enhance marketing efficiency and effectiveness.
Ability to operate effectively as an individual contributor with minimal supervision.
Exceptional project management and organizational skills to handle multiple priorities.
Data-driven mindset with the ability to analyze metrics and translate them into actionable insights.
Excellent communication and collaboration skills, with experience working across cross-functional teams.
Familiarity with marketing tools, automation platforms, and CRM systems (e.g. Hubspot).

Preferred Capabilities and Experience

Experience in graphic design, particularly in creating marketing collateral and presentation slide decks.
Proven track record of developing products in the biotech service industry and overseeing multiple product launches.

Special Requirements/Materials to be Provided by Candidates

A cover letter is required for all applications.
Please supply a portfolio or at least one example of your work. We acknowledge that some work might be proprietary and we encourage you to anonymize or summarize it if needed.

Type requested: There is no strict requirement on the type of portfolio materials supplied; a list of suggested types is provided below. Please supply materials that demonstrate your strategic thinking, graphic design skills, executional excellence, and ability to leverage AI in marketing.

Content development, including examples of messaging, branding, or content strategies. As well, examples of graphic design work or marketing collateral are encouraged.
Go-to-market strategies, including a case study or document outlining the development and execution of a successful go-to-market plan.
Analytical work, including reports or presentations that demonstrate ability to analyze marketing performance, derive insights, and recommend actions.

Format: You may supply work in various formats, such as PDFs, image files, links to websites, or videos. Please collate all links and file descriptions into a single document.

In all applications, application source and EEO (equal employment opportunity) data fields, along with links (LinkedIn, Twitter, GitHub), are included in the post for the candidate to populate.

To learn more about Ginkgo, visit www.ginkgobioworks.com/press/ or check out some curated press below:

We also feel that it’s important to point out the obvious here – there’s a serious lack of diversity in our industry, and that needs to change. Our goal is to help drive that change. Ginkgo is deeply committed to diversity, equity, and inclusion in all of its practices, especially when it comes to growing our team. Our culture promotes inclusion and embraces how rewarding it is to work with people from all walks of life.

We’re developing a powerful biological engineering platform, so we must remain mindful of the many ways our technology can – and will – impact people around the world. We care about how our platform is used, and having a diverse team to build it gives us the best chance that it’s something we’ll be proud of as it continues to grow. Therefore, it’s critical that we incorporate the diverse voices and visions of all those who play a role in the future of biology.

It is the policy of Ginkgo Bioworks to provide equal employment opportunities to all employees, employment applicants, and EOE disability/vet.

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Director, Marketing

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