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VP Product Marketing

London, UK
Office requirement: Hybrid, 2 days in office 
Employment type: Permanent

As our VP Product Marketing you’ll:

Lead and scale GWI’s product marketing function, ensuring our product, sales, and marketing teams are united by deep customer insights, differentiated positioning, and world-class go-to-market execution. Reporting directly to the CMO and leading a small, high-performing team, you’ll be accountable for how we bring GWI to market, from shaping strategy and launching products, to building proof points and enabling revenue growth.

You’ll bring our story to life in the market, crafting bold narratives that make GWI stand out in the AI-powered insights and agent-driven ecosystem. You’ll combine strategy and storytelling with commercial acumen, ensuring every launch, message, and monetization decision creates measurable business impact.

What do I need to bring with me?

You’ll need to be able to demonstrate the core skills this role requires. Here’s what the team will be looking for in you:

1. Strategy & market leadership

  • Own customer and market insights, including TAM/SAM/SOM sizing, segmentation, and competitive analysis.
  • Define monetization strategies across SLG (Sales-Led Growth) and PLG (Product-Led Growth) motions, including pricing, packaging, and bundling.
  • Partner with product leadership to identify friction points, validate new ideas, and guide roadmap priorities.
  • Develop positioning, messaging, and category leadership narratives that clearly differentiate us in the market.

2. Go-to-Market & growth enablement

  • Orchestrate high-impact product launches, aligning cross-functional teams across the business.
  • Build and maintain robust segment and persona profiles to inform product and marketing initiatives.
  • Lead sales and marketing enablement, equipping teams with the tools, content, and knowledge to drive growth.
  • Drive proof point creation, customer case studies, and co-marketing opportunities with clients to amplify adoption and market credibility.

3. Impact, measurement & team leadership

  • In partnership with the product team, establish frameworks and KPIs to measure adoption, usage, engagement, and revenue contribution.
  • Deliver insights and reporting that ensure accountability and alignment across the organization.
  • Recruit, mentor, and scale a world-class product marketing team, fostering a culture of collaboration, innovation, and excellence.
  • Act as senior leader who brings clarity, boldness, and inspiration across marketing and the wider business.

Why Join Us

  • Opportunity to shape and scale the product marketing function at a pivotal growth stage.
  • Work closely with executive leadership to define the company’s category and market presence.
  • Be part of a mission-driven, customer-first culture with a strong track record of innovation and growth.

 

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