Product Marketing Manager

About Us at GoCardless

GoCardless is a global bank payment company. Over 100,000 businesses, from start-ups to household names, use GoCardless to collect and send payments through direct debit, real-time payments and open banking. 

GoCardless processes US$130bn+ of payments annually, across 30+ countries; helping customers collect and send both recurring and one-off payments, without the chasing, stress or expensive fees. We use AI-powered solutions to improve payment success and reduce fraud. And, with open banking connectivity to over 2,500 banks, we help our customers make faster, more informed decisions.

We are headquartered in the UK, with additional offices in Australia, France, Ireland, Latvia and the United States.

At GoCardless, we're all about supporting you! We’re committed to making our hiring process inclusive and accessible. If you need extra support or adjustments, reach out to your Talent Partner — we’re here to help! 

And remember: we don’t expect you to meet every single requirement. If you’re excited by this role, we encourage you to apply!

The role

Our overall company vision is to build the world’s bank payment network and we are looking for an individual to help us join the dots between a fantastic product and huge growth potential in a growing market. Make no mistake, we are building a category and we intend to own it. We need someone with the right mix of talent and experience to help us with this. 

Reporting into the Head of Commercial Strategy for our Global Growth Group your role will sit alongside our Commercial Strategy, Product Development, Marketing and Sales teams, whose mission is to build powerful products that merchants want to buy and use. Product Marketing plays a crucial role in helping our product development teams understand the payment challenges of our customers of today, and what we need to do in order to win the customers of tomorrow. 

This role will focus on three key areas:

1. Develop a deep understanding of our customers through qualitative and quantitative research and market research in order to inform effective and impactful business decisions
2. Help bring new products and features to market, and ensure we do this in a way that drives maximum adoption 
3. Work cross-functionally to ensure that our GTM arm has the right data points, messaging, positioning, and resources they need to drive growth

What excites you 

• Work cross functionally to develop and execute strategies in order to expand GoCardless’s self-serve SMB base
• Driving customer research in collaboration with Product, Marketing and Partnerships and delivering actionable insights that help drive growth globally  (and especially in France)
• Deeply understand our customer pain points, needs as well as the wider market and competitive landscape in order to craft compelling positioning and messaging across key markets 
• Partnering with Customer Acquisition and Lifecycle Marketing teams to deliver campaigns with positioning, messaging and proof points that drive customer conversion
• Ensuring our front-line teams, may it be Marketing, Affiliates or Partnerships, have the right tools and compelling collateral at hand to successfully articulate the value of GoCardless to new partners, affiliates or customers
• Developing and leading the execution of go-to-market plans for upcoming product launches and experiments
• Collaborating with diverse teams and be comfortable engaging with stakeholders across the business

What excites us  

We’re looking for candidates who demonstrate the following skills and experiences:

• Data-Driven Decision Making: Strong quantitative analytical skills, with a track record of extracting insights from data and turning them into actionable strategies to help drive messaging, targeting, and GTM decisions.
• Customer Focus: Proven ability to uncover customer pain points and motivations through primary research, and translate these insights into compelling propositions.
• Market Analysis: Proficient in conducting competitive and market analysis in order to develop a point of view on the market and identify opportunities to enhance the product offering and adapt our market positioning for success
• Go-to-Market Execution: Expertise in planning and executing GTM strategies that span the entire funnel, from awareness to adoption and retention.
• Enablement: A strategic approach to frontline team enablement, ensuring teams have the tools and insights needed to articulate value effectively. Also, the ability to deliver impactful training and resources that drive engagement without overwhelming teams.
• Cross-Functional Collaboration: Experience partnering with product, engineering, sales, marketing, and partnerships to execute initiatives that solve customer problems and drive growth. A proven ability to manage multiple stakeholders with varying priorities and perspectives.
• Prioritisation and Impact: A data-driven and structured approach to identifying and prioritising initiatives that drive the highest impact. Demonstrated success in driving activations, adoption, and other key business metrics.
• Communication and Presentation: Fluent French speaker and excellent verbal, written, and visual communication skills, with confidence presenting to senior leadership and frontline teams.

Salary range: €68,800 - €103,200

Base salary ranges are based on role, job level, location, and market data. Please note that whilst we strive to offer competitive compensation, our approach is to pay between the minimum and the mid-point of the pay range until performance can be assessed in role. Offers will take into account level of experience, interview assessment, budgets and parity between you and fellow employees at GoCardless doing similar work.

The Good Stuff!

• Wellbeing: Dedicated support and medical cover to keep you healthy.
• Work Away Scheme: Work from anywhere for up to 90 days in any 12-month period.
• Adaptive Working: Our hybrid model offers flexibility, with in-office days determined by your team.
• Equity: All permanently employed GeeCees get equity to share in our success.
• Parental leave: Tailored leave to support your life's great adventure.
• Time Off: Generous holidays, 3 volunteer days, and 4 wellness days annually.

Life at GoCardless

We're an organisation defined by our values; We start with why before we begin any project, to ensure it’s aligned with our mission. We make it happen, working with urgency and taking personal accountability for getting things done. We act with integrity, always. We care deeply about what we do and we know it's essential that we be humble whilst we do it. Our Values form part of the GoCardless DNA, and are used to not only help us nurture and develop our culture, but to deliver impactful work that will help us to achieve our vision.

Diversity & Inclusion

We’re building the payment network of the future, and to achieve our goal, we need a diverse team with a range of perspectives and experiences. As of July 2024, here’s where we stand:

• 45% identify as women 
• 23% identify as Black, Asian, Mixed, or Other 
• 10% identify as LGBTQIA+ 
• 9% identify as neurodiverse 
• 2% identify as disabled 

If you want to learn more, you can read about our Employee Resource Groups and objectives here as well as our latest D&I Report 

Sustainability at GoCardless

We’re committed to reducing our environmental impact and leaving a sustainable world for future generations. As co-founders of the Tech Zero coalition, we’re working towards a climate-positive future. Check out our sustainability action plan here. 

Find out more about Life at GoCardless via X, Instagram and LinkedIn.