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Sports Marketing & Licensing Specialist

Los Angeles

ABOUT GOODR

We create and sell active eyewear for anyone. No Slip. No Bounce. All Polarized. All Fun. Interested in joining our team? Keep reading.

OUR VALUES: We have two core values: Fun & Authenticity.

  • FUN = Being sh*tty isn’t fun. Agreed? Taking pride in your work, finding joy in being GREAT, and celebrating wins… and losses. Now, that’s fun!
  • AUTHENTICITY = Focusing on being authentic over being liked. (Next-level guru stuff. Count it.)

Fun Fact: We do not allow email to be sent internally. Carrier pigeons only. JK, we use Slack.

AUTONOMY: We practice autonomy, empowerment, and accountability so that every team member can be in control of their own life.

  • HYBRID WORKING: Most roles are only required to be in the Inglewood office every Tuesday and Thursday with the occasional third day thrown in.
  • PROFESSIONAL DEVELOPMENT: We have an all-company learning program so that we’re constantly leveling up our skills.

SUSTAINABILITY: We think Earth’s pretty rad. That’s why we take action wherever possible to limit our impact on the planet.

  • 1% FOR THE PLANET MEMBER: 1% of goodr’s annual sales go directly to environmental organizations.
  • CARBON NEUTRAL: In 2019, goodr became a 100% carbon neutral company.

Fun Fact: goodr celebrates every Earth Day by releasing limited-edition sunglasses with frames made from 100% recycled materials—and the packaging is 100% sustainable, too!


ABOUT THE ROLE

As our Sports Marketing & Licensing Specialist, you’ll be the wizard behind the curtain making sure our sports sponsorships and licensing deals don’t implode. One day you’re wrangling pro teams and leagues, the next you’re chasing approvals, timelines, and budgets. You’ll help turn wild partnership ideas into actual campaigns that launch (on time!), while keeping everything legal, organized, and awesome. Basically, if you love sports just as much as you love logos, this is your sweet spot. Join our team to become a partnership hero who keeps the chaos fun and the licenses legit.

RESPONSIBILITIES

  • Act as a central support for all things related to licensing, sports marketing and partnership planning, assisting with projects across these specific work streams
  • Coordinate the execution of licensing and marketing support between sponsorships and partner marketing programs by managing processes, timelines, creative assets, and campaign launch tasks
  • Lead licensing and IP management from strategic prospecting and vision setting through applications with finance/legal, including deal memos, negotiations, SKUs, timelines, and partnership terms
  • Drive cross-functional execution by coordinating partner kickoffs, approvals, creative development, sampling, packaging, production, and marketing strategies
  • Work with external partners (e.g. professional teams, leagues, creators) to create and execute co-branded launch campaigns
  • Oversee launch and promotion across sales channels, fan shops, and influencer partnerships while managing budgets, deliverables, royalties, inventory, and future licensing opportunities
  • Support management of "selling-in" to licensing partner retail channels by managing introductions to partner sales leads and working with the internal sales team to fulfill orders 
  • Own the planning of any on-site event support activations, including logistics from coordinating inventory and shipping, to overseeing vendor relationships, and on-site setup
  • Support various Fan Shop campaigns (i.e. Collegiate & NIL), including coordination of school permissions and assisting with reporting cadence (e.g., monthly/quarterly royalties, deliverables).
  • Participate in team meetings, brainstorms, and project planning sessions
  • No direct reports – you get to lead the charge, without managing your fellow flamingos
  • This role is in the Sports Marketing & Partnerships Team and will report directly to the Director of Sports Marketing & Partnerships
  • Perform other related duties as assigned

ABOUT THE IDEAL CANDIDATE 

  • May or may not have a degree...we don’t care (bonus points for Basset Hound Science or Dinosaur Law)
  • Asks a lot of questions 
  • 3+ years of experience in licensing, partnerships, and sports marketing, at a consumer brand or supporting agency
  • Direct experience with IP licensing, contracts, or lifecycle management
  • Solid organizational skills, including attention to detail and multitasking skills
  • Proven ability to build and maintain positive relationships
  • Experience supporting campaign launches across creative, production, or marketing channels
  • Strong working knowledge of Asana is a BIG plus
  • A deep passion for sports and a keen understanding of the sports landscape
  • Bonus points for Copy or Social Media experience
  • Solid organizational skills including attention to detail and multitasking skills
  • Is excited to travel and talk to partners, consumers, and retailers
  • A self-starter who can rely on their skill in prioritizing and organizing their workflow to coordinate multiple departments
  • Loves the work more than a paycheck 
  • Thinks planning and organizing are fun
  • Is happy to give away credit to their team 
  • Loves getting and giving feedback 
  • Is into personal growth
  • Thinks Fun is being great (not partying) 
  • Is proactive and an independent problem solver! (Can you google a question?)

WHAT YOU GET

  • A role at a company that is going to the moon
  • The opportunity to show up every day and have fun
  • The ability to learn and grow as a person
  • Paid vacation (we encourage you to take time off!)
  • Flexible work environment (want to go for a run at 11am on Wednesday, go for it!)
  • Paycheck... obviously. Salary range: $70k - $80k, final number dependent on experience
  • Medical, Dental, and Vision benefits
  • 401(K) with company matching
  • Financial Wellness Counseling
  • Sunglasses. Duh.

**No Visa Sponsorship is available for this position.

 

NEXT STEPS

Here's what we expect the hiring process for this role to be, should all go well with your candidacy. This entire process is expected to take 8 weeks to complete and you'd be expected to start on a specific date. 

1. Application

2. Fill out a form with basic questions

3. 35 minute introductory interview with HR team member

4. 90 minute virtual interview with peers and manager

5. Final assignment and presentation

6. Offer!

TO GET THE PROCESS STARTED, REVIEW & SUBMIT THE FOLLOWING: 

  • Review goodr's Applicant Privacy Policy. By submitting an application to goodr, you are confirming that you have read the Applicant Privacy Policy and agree to its terms. (Because nothing says “fun” like reading legal documents!)
  • Resume
  • Cover letter showing your personality. Seriously. No boring corporate speak allowed.
  • Links to projects or groups you’re involved with (if you have them)
  • A drawing of an octopus fighting a pirate (not joking)*

*We accept submissions using accessibility tools. 

 

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