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Social Media Manager

Arlington, Virginia, United States

Company Description

Govini transforms Defense Acquisition from an outdated manual process to a software-driven strategic advantage for the United States. Our flagship product, Ark, supports Supply Chain, Science and Technology, Production, Sustainment, Logistics, and Modernization teams with AI-enabled Applications and best-in-class data to more rapidly imagine, develop, and field the capabilities we need. Today, the national security community and every branch of the military rely on Govini to enable faster and more informed Acquisition decisions.

Job Description

Govini's Marketing team is seeking a dynamic Social Media Manager to drive our digital presence and expand our influence across modern media channels. As our digital frontline, you will be responsible for amplifying Govini's voice in the defense technology space through strategic, high-volume content creation and community building.
 
In this role, you'll develop and execute a comprehensive social media strategy that positions Govini as a leader at the intersection of defense technology and acquisition. You'll work closely with our Communications and Marketing leadership to translate complex technical concepts into engaging digital content that resonates with our audience of defense and national security professionals.
 
The ideal candidate lives and breathes social media, constantly monitoring trends and engagement metrics to optimize our approach. You understand that success in this space requires both strategic thinking and consistent execution. You're passionate about building communities through digital channels and have demonstrated the ability to grow and engage audiences through authentic, timely content.
 
This role will report to the head of Marketing and be based in our Arlington, Virginia, office.
This role may require up to 10% travel.

Scope of Responsibilities

  • Develop and execute a comprehensive social media strategy and campaigns across LinkedIn and X to drive awareness of Govini's brand, products, and executives and ultimately, drive growth in audience engagement, lead generation, and revenue
  • Create and publish high-quality content tailored to each platform, maintaining a consistent editorial calendar while also capitalizing on real-time opportunities
  • Own the Govini blog, creating content and coordinating with other thought leaders in the company to contribute unique pieces of content
  • Constantly monitor defense, national security, and technology conversations to identify opportunities for Govini to contribute meaningfully to emerging discussions
  • Transform complex Defense Acquisition concepts, data insights, and product information into compelling short-form social media content (posts, videos, graphics)
  • Build and cultivate engagement with key audiences in defense and technology across our platforms
  • Collaborate with the Communications team to amplify earned media placements, thought leadership, and events on social media
  • Execute and report on paid social campaigns to expand reach and awareness among key target audiences
  • Track meaningful metrics to measure social media effectiveness and continuously optimize tactics
  • Support executive social media presence by creating content for leadership and identifying topical opportunities to engage in conversation
  • Stay ahead of platform changes, algorithm updates, and emerging social media trends to ensure Govini's approach remains cutting-edge and evolves over time.

Qualifications

  • U.S. Citizenship is required
Required Skills: 
  • 5+ years of experience managing social media channels for high-growth, entrepreneurial B2B or B2G technology companies
  • Proven track record of growing engagement and audience size through consistent, strategic content creation
  • Ability to execute both tactical and strategic, as well as analytical and creative work
  • Demonstrated ability to create high-volume content while maintaining quality and strategic alignment
  • Experience translating complex technical or industry-specific concepts into engaging digital content
  • Impeccable copywriting skills
  • Experience with enterprise social media management and analytics tools, and basic visual design skills for independently creating social media graphics
  • Exceptional time management skills to balance the planned content calendar with real-time opportunities
  • Ability to work collaboratively across teams while also serving as the owner of the social media function
Desired Skills: 
  • Interest and/or understanding of the US National Security & Defense domain
  • Experience with basic video creation and editing for social media platforms
  • Familiarity with the defense industry media landscape
  • Experience with marketing automation platforms and CRM integration for lead generation and metrics tracking
We firmly believe that past performance is the best indicator of future performance.  If you thrive while building solutions to complex problems, are a self-starter, and are passionate about making an impact in global security, we’re eager to hear from you.
 
Govini is an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans status or any other characteristic protected by law.

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