Back to jobs
New

Demand Generation Associate, Lifecycle Marketing (Remote, US)

United States (Remote)

We are looking for an experienced and data-driven Demand Generation team member to lead our campaigns that drive users from awareness to adoption and support our land and expand motion. This role will require a strong focus on multi-channel campaign management, with expertise in email nurture, website optimization, and paid channels.

The ideal candidate thrives in high-growth environments, always seeking new ways to refine and elevate campaigns. They face challenges head-on, demonstrating agile adaptation to continuously push for results. When obstacles arise, they dig deep to find solutions, staying focused on what matters most and driving impactful outcomes through their proactive, results-oriented approach.

Key Responsibilities:

  • Demand Generation Strategy & Execution: Develop and execute integrated demand generation campaigns targeting both new users and expansion among existing customers. Drive users through the funnel from awareness to adoption, and create targeted campaigns that encourage expansion within existing accounts.
    Multi-Channel Campaign Management: Lead the strategy, management, and optimization of demand generation campaigns across multiple channels, including email nurture, website personalization (with tools like Adobe Target), and paid channels (LinkedIn Ads, Google Ads, etc.).
    Web Optimization & Personalization: Leverage web optimization tools (e.g., Adobe Target) to continuously enhance user experiences and conversions on our website. Collaborate with the web team to create personalized landing pages and optimize user journeys.
  • AI & Automated Nurture Flow Management: Help manage and scale AI-driven nurture flows, ensuring seamless integration between automated email nurturing and AI-generated content. Work closely with the AI team to continually refine and enhance these flows for better engagement and conversion.
  • Data-Driven Optimization & Testing: Define KPIs for campaign success and continuously monitor performance. Use A/B testing, analytics, and insights to optimize campaigns and ensure they meet demand generation objectives.
  • Messaging Strategy & Collaboration: Work cross-functionally with content, creative, and product teams to create compelling, personalized messaging for multi-channel campaigns.
  • Sales & Marketing Alignment: Partner with Sales and SDRs to ensure alignment on campaign objectives, and collaborate on pre- and post-campaign activities to maximize the effectiveness of campaigns and ensure a smooth handoff for lead follow-up and account expansion.

Qualifications & Requirements:

  • 2+ years of experience in B2B SaaS demand generation
  • Expertise in email nurture, website optimization (experience with Adobe Target or similar tools), and paid media (LinkedIn Ads, Google Ads, etc.).
  • Foundational understanding of AI prompt writing to apply to marketing initiatives
  • Data-driven mindset with proficiency in analytics tools (Google Analytics, Salesforce, Tableau, Looker, etc.) to drive campaign performance and optimizations.
  • Strong ability to collaborate with cross-functional GTM teams and lead initiatives that align with broader business and revenue goals.
  • Proven project management skills with the ability to manage complex campaigns and initiatives simultaneously in a fast-paced environment.
  • Experience in high-growth environments where innovation, problem-solving, and a proactive approach are key to success.

 

In the United States, the base compensation range for this role is $74,000 - $89,000.  Actual compensation may vary based on level, experience, and skillset as assessed in the interview process. Benefits include equity, bonus (if applicable), and other benefits listed on our careers page.

*Compensation ranges are country specific. If you are applying for this role from a different location than listed above, your recruiter will discuss your specific market’s defined pay range & benefits at the beginning of the process.

 
About Grafana Labs: There are more than 20M users of Grafana, the open source visualization tool, around the globe, monitoring everything from beehives to climate change in the Alps. The instantly recognizable dashboards have been spotted everywhere from a NASA launch and Minecraft HQ to Wimbledon and the Tour de France. Grafana Labs also helps more than 3,000 companies -- including Bloomberg, JPMorgan Chase, and eBay -- manage their observability strategies with the Grafana LGTM Stack, which can be run fully managed with Grafana Cloud or self-managed with the Grafana Enterprise Stack, both featuring scalable metrics (Grafana Mimir), logs (Grafana Loki), and traces (Grafana Tempo).
 
Benefits: For more information about the perks and benefits of working at Grafana, please check out our careers page.
 
Equal Opportunity Employer: At Grafana Labs we’re building a company where a diverse mix of talented people want to come, stay, and do their best work. We know that our company runs on the hard work and the dedication of our passionate and creative employees. If you're excited about this role but your experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways.
 
We will recruit, train, compensate and promote regardless of race, religion, color, national origin, gender, disability, age, veteran status, and all the other fascinating characteristics that make us different and unique. We believe that equality and diversity builds a strong organization and we’re working hard to make sure that’s the foundation of our organization as we grow.
 
For information about how your personal data is used once you’ve applied to a job, check out our privacy policy. 
 

Create a Job Alert

Interested in building your career at Grafana Labs? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV

Accepted file types: pdf, doc, docx, txt, rtf

Share a link to your LI profile. 

Select...
Select...

Equal Opportunity Employment Information

At Grafana Labs, we strive to ensure we grow in a way that represents the world in which we live. To help us learn more about how we can increase diversity in our candidate pool, we invite you to voluntarily provide demographic information in a confidential survey. Providing this information is optional. It will not be used in the hiring process, and has no effect on your opportunity for employment.

By voluntarily providing information and submitting your application, you explicitly consent to the collection of race, ethnicity, gender identity, and disability information and use of this information as described above. 

Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Grafana Labs’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.