Director, Mass Media

About Us:

Grow Therapy is on a mission to serve as the trusted partner for therapists growing their practice, and patients accessing high-quality care. Powered by technology, we are a three-sided marketplace that empowers providers, augments insurance payors, and serves patients. Following the mass increase in depression and anxiety, the need for accessibility is more important than ever. To make our vision for mental healthcare a reality, we’re building a team of entrepreneurs and mission-driven go-getters. Since launching in February 2021, we’ve empowered more than ten thousand therapists and hundreds of thousands of clients across the country and insurance landscape. We’ve raised more than $178mm of funding from Sequoia Capital, Transformation Capital, TCV, SignalFire, and others.

About the Role

We are looking for a Director of Mass Media to build, scale, and optimize our presence across demand generating channels - notably television, streaming, and audio platforms. In this role, you will own the strategy, execution, and performance management of all mass media channels. You will develop incrementality testing roadmaps, collaborate on advanced measurement models, and ensure that every investment delivers clear, measurable impact.

You will work closely with data science, engineering, creative, finance, and external agencies to drive alignment, accelerate performance, and bring our messaging to life for audiences. You will also manage vendor relationships, oversee media budgets, and lead cross-functional initiatives that strengthen our approach to attribution, forecasting, and long-term channel investment.

The ideal candidate is a seasoned mass media leader with deep experience in TV and audio, strong analytical instincts, fluency with third party measurement tools, and a track record of turning insights into scaled, efficient growth. You are equally versed in how to optimize CTV platforms and navigate relationships with network partners to ensure we receive the best opportunities, rates, and added value integrations. You bring structure to complexity and know how to guide teams toward rigor, clarity, and meaningful performance outcomes.

What You Will Be Doing

• Develop the strategy and roadmap for scaling mass reach channels, including linear TV, OTT/CTV, terrestrial and streaming audio, podcasts, and emerging high-reach formats
  
  
• Create and manage incrementality testing frameworks and experimentation roadmaps that validate performance and inform channel growth
  
  
• Own channel measurement in partnership with data and analytics teams, including MMM inputs, spike models, attribution mapping, and third party reporting tools
  
  
• Manage external media agencies and technology vendors, including scopes, performance expectations, deliverables, and ongoing optimization
  
  
• Own media budgets and investment pacing, ensuring efficient allocation and adherence to forecasted spend
  
  
• Collaborate with engineering and data teams to improve tracking, signal quality, ingestion pipelines, and reporting infrastructure
  
  
• Partner with brand planning, creative, product marketing, and finance teams to set campaign objectives, align on learning agendas, and drive accountability against performance
  
  
• Evaluate channel-level and creative-level insights to guide optimization, creative iteration, and investment decisions
  
  
• Lead cross-functional reviews, planning cycles, and post-campaign analyses to ensure the organization has clear visibility into results and next steps
  
  
• Develop scalable systems, documentation, and workflows that support transparency, efficiency, and long-term channel readiness
  
  
• Stay current with industry trends, measurement standards, and platform capabilities to identify new opportunities for reach and efficiency

You Will Be a Good Fit If You Have

• 10+ years of experience in mass media, acquisition marketing, or media strategy, ideally within an agency or a high-growth performance-driven organization
  
  
• A proven track record of scaling TV and audio channels and managing multi-million-dollar budgets
  
  
• Demonstrated expertise with incrementality testing, attribution frameworks, spike models, MMM, and third party measurement platforms
  
  
• Strong analytical capabilities and the ability to translate data into actionable insights and clear recommendations
  
  
• Experience leading agency relationships, negotiating scopes, and managing vendor performance

• Experience building and maintaining positive relationships with network partners that unlock mutually beneficial opportunities
  
  
• A strategic and operational mindset, with the ability to set long-term direction while executing near-term objectives
  
  
• Exceptional communication, collaboration, and stakeholder management skills across technical and non-technical teams
  
  
• A steady, proactive, solutions-oriented approach when navigating ambiguity or competing priorities
  
  
• A passion for creative marketing and bringing brand strategy and storytelling to life through media choices
  
  

Employment Type: Full Time, Exempt
Base Compensation: The base compensation range for this position is $189,000–$231,000 USD Annually
This is a hybrid role with the expectation to work onsite from our NYC hub location three days per week (Tuesday, Wednesday, and Thursday) and travel 2–3 times per year (e.g., company and department offsites).

The base compensation for this role will vary depending on several factors, including relevant experience, qualifications, and the candidate’s working location.

If you do not meet every single requirement but are excited about the role, we encourage you to apply. At Grow, we know the strongest candidates bring more than what is listed on a resume.

Full Time Employee Benefits:

• Comprehensive Health Coverage: Medical, dental, and vision insurance, plus life and disability coverage.
• Parental Leave & Family Support: Up to 18 weeks paid leave and a new child stipend.
• Financial Wellness: 401(k) program and equity opportunities.
• Meals & Home Office Support: Stipends for home office setup and ongoing funds for meals, with tailored perks for both remote and in-office employees.
• Time Off to Recharge: Flexible PTO, 12 paid holidays, and a full winter break week.
• Wellness & Development: Annual stipends to put towards personal & professional growth.
• Mental & Physical Health Support: No-cost access to therapy through the Grow platform, weekly flexible hours for self-care (“Mental Health Mornings/Afternoons”) and memberships to leading wellness apps (such as One Medical, Headspace, and Talkspace).
• Extra Perks: Pet insurance discounts, commuter benefits, and global travel assistance.

Research shows that some groups hesitate to apply unless they meet every qualification. If you’re excited about this role but don’t check every box, we encourage you to apply. At Grow, we value diverse experiences, transferable skills, and the unique strengths each person brings.

Grow Therapy is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. 

Use of AI Tools: By submitting your application, you acknowledge and consent to the use of automated tools as part of our recruitment process. Specifically, we use a third-party AI tool, Gem, to assist in the initial screening of resumes. This tool analyzes resumes based on role-specific criteria provided by our recruiters to identify potentially strong matches for the role. Importantly, no hiring decisions are made by the AI tool. All decisions about which candidates move forward are made by our human recruiting team after independent review.More information about Gem’s approach to compliance with California FEHA regulations on automated decision systems and New York Local Law 144 can be found on the Gem compliance website.We are committed to transparency and fairness in our hiring practices. If you have questions about how our AI tools work, or would like more information about how your application will be processed, please contact us at talentops@growtherapy.com. If you require an accommodation due to a disability, or have concerns about the use of AI in the hiring process, please also contact us. We are happy to provide assistance or offer an alternative method of participating in the recruitment process.