Retention and Lifecycle Manager

We're so happy you're here! Thank you for checking our job out and we hope to have the chance to meet you in our interview process!

About the role

We're seeking a driven Retention and Lifecycle Manager to join our Marketing team and help drive growth across nütrops and our emerging brands portfolio. In this role, you'll be the key stakeholder responsible for improving retention channel performance across email and SMS for our emerging brands, while strategizing and implementing new ESP instances as we scale. You'll craft engaging customer journeys to reduce churn, optimize retention channels, and help bring strategies that increase repeat rate to life. This role reports to the Director of Lifecycle & Retention.

This role is part of our remote HQ! We have a fully remote, high-trust work environment - and also come together on a quarterly basis for amazing off-sites where we can connect IRL.

In this role, you will:

• Create and manage email/SMS campaign calendars across nütrops and emerging brands, developing segmentation and A/B testing strategies while collaborating with designers on campaign briefs
• Oversee end-to-end campaign execution, reviewing creatives and ensuring all communications are polished, on-brand, and leverage performance insights
• Develop personalized customer journeys across retention channels to increase new customer conversion, reduce churn, and improve repeat rates
• Partner with growth and CRO teams to optimize the customer conversion funnel and build strategies that leverage successful acquisition tactics
• Analyze channel performance weekly, collaborate with analytics team on reporting structures, and implement optimizations based on data insights
• Monitor email deliverability, ensure compliance with regulations, and continuously streamline processes for maximum efficiency
• Stay current on industry trends and test new retention opportunities to maintain competitive advantage

We're looking for someone who:

• 3+ years of experience with email and SMS retention marketing for DTC or subscription brands.
• Experience with managing automation and campaign programs in Klaviyo and PostScript or similar ESP/SMS platform.
• Expertise in mapping out customer journeys and creating an orchestrated and personalized experience across email, SMS, and additional retention channels.
• Proven track record of building strategic email and SMS campaign calendars that boost conversion rates and reduce churn. Bonus points if you’ve done this across multiple brands.
• Experienced in running A/B tests and turning results into actionable strategies.
• Hands-on experience reporting on KPIs related to retention channels and using those insights to drive improvements.
• Knowledge of email deliverability best practices
• Familiar with CAN-SPAM, TCPA, and keeping things compliant
• Experience with Direct Mail (PostPilot, Poplar, or similar).

Approach to the role:

• Stays highly organized and solution-focused - manages multiple brands with ease while proactively bringing solutions rather than just problems
• Thinks customer-first - constantly considers ways to improve customer experience and builds retention strategies around customer needs
• Prioritizes impact over activity - focuses on work that moves the needle and collaborates seamlessly across growth, web, and retention teams
• Works autonomously and efficiently - proactively finds high-impact opportunities while using AI and streamlined processes to maximize results
• Communicates with clarity and empathy - serves as a trusted cross-functional partner who others enjoy working with

A bit about us...

At Grüns, we believe that foundational nutrition should be simple and convenient for everyone. We're dedicated to bringing comprehensive and real nutrition to you through our gummies, formulated from 60 nutrient-dense and whole-food ingredients. Simply enjoy a grab-and-go snack pack of gummies daily whenever fits best in your schedule and wherever life takes you.

Like you, we were disappointed. There’s an infinite number of “nutrition” companies, all focused on what’s best for them — not what’s best for you. Hundreds of products to sell you on, low-quality ingredients, and small nutrient doses. We’ve seen it all.

So we decided it was time to fix it. No more choking on and popping pills like a pharmacy. No more clean-up and disgust from gross powders. And no more cobbling together handfuls to dozens of supplements. Grüns is comprehensive nutrition, made convenient and delicious.

What we care about...

Autonomy: Only the best work at Grüns. We’re all confident, independent leaders. We are proactive. We find opportunities for improvement. Don’t ask; just do. When our actions impact other areas of the organization, we communicate with those functional leaders to ensure connectivity.

Growth: We love to take on new challenges, learn new things, and express interest in new functions. “I’ve never done this before” is not an excuse; it’s an opportunity.

Community: We care deeply about each other. We’re good humans and provide support wherever we can. We care, not just professionally but personally as well.

Compensation & Perks:

For every role, we aim to have highly competitive compensation and opportunity for impact and career growth.

Everyone at Grüns works hard, but we believe in wellness and balance too. We have super strong benefits coverage -- for you and your family, generous PTO, free Grüns subscriptions, and a few more perks centered around health and well-being that we can't wait to tell you about!