
Marketing Specialist, Content Creation
About Harbinger
Harbinger Motors Inc. is a Southern California-based electric vehicle manufacturer on a mission to transform the automotive and transportation industries, bringing to market EVs developed from the ground up to address the needs of the Medium Duty vehicle industry. This broad, and to date poorly addressed, market segment includes class 4 to 7 commercial delivery vehicles, RVs and utility vehicles, among others. Leveraging a foundation of proprietary, in-house developed vehicle technologies, Harbinger's first-of-its-kind EV platform will bring enhancements in vehicle performance, durability and operator comfort. And importantly, Harbinger's vehicles will be priced for zero acquisition premium relative to traditional gas- and diesel-based competitors, removing one of the most tenacious barriers to EV adoption.
Harbinger's team, with operations in Southern California and Michigan, includes industry veterans with expertise in powertrain, battery, chassis and software development, along with leaders in advanced manufacturing, corporate development, operations and finance. Our team members come from leading innovators, both in and out of the automotive industry, including Tesla, Rivian, Canoo, Ford, Anduril, and SpaceX.
Founded in 2021, Harbinger is a venture-backed startup on a rapid growth trajectory, looking for candidates that thrive on tackling complex challenges and who share in our passion to bring clean transportation alternatives to a segment of the market starving for innovation.
Job Summary:
We are seeking a dynamic, creative, and versatile Marketing Content Specialist to produce high-quality multimedia content and compelling marketing collateral. In this role, you'll leverage your talents in video/photo production, graphic design, and persuasive writing to tell engaging stories about our groundbreaking electric vehicles and transformative technology. Ideal candidates will thrive in fast-paced, collaborative environments and demonstrate exceptional skill in crafting visuals and narratives that drive brand awareness and sales.
What You’ll Do:
Content Creation
- Perform competitive and market analysis to inform content strategy and improve marketing effectiveness for brand, dealer, and sales audiences.
- Produce engaging video and photo content that effectively highlights our vehicles, features, and unique brand identity, utilizing a storytelling approach in both short and long formats.
- Write and edit clear, persuasive product descriptions, benefit statements, marketing copy, and sales collateral, including brochures, datasheets, and presentations.
- Design impactful marketing materials and digital assets for sales initiatives, promotional campaigns, and events.
- Manage and optimize multimedia content for various platforms, including web, social media, print, and digital marketing campaigns.
- Collaborate closely with marketing, sales, and engineering teams to align messaging and content strategy with company goals.
- Coordinate with external agencies and vendors to enhance content quality and broaden distribution.
- Stay informed on industry trends and best practices, continuously evolving creative approaches to keep content fresh, engaging, and effective.
- Travel to capture content and manage the engineering and film production teams as needed.
Assist with planning and coordinating events
- Collaborate with cross-functional teams (HR, Engineering, Supply Chain, Legal, etc.) on campaign development, messaging, approvals, and goals
- Develop event-specific materials and branded giveaways to enhance our presence at trade shows and industry events.Coordinate with dealers and external partners on developing and distributing marketing materials and retail packaging
- Contribute creative input during brainstorming sessions and marketing strategy discussions
Qualifications & Skills:
- 3-5+ years of proven experience in multimedia content creation, digital marketing, or related fields.
- A major in Marketing, Digital Media, Communications, or Film.
- Strong proficiency in video editing, photography, and graphic design tools such as Adobe Creative Suite, Final Cut Pro, and Canva.
- Excellent writing, editing, and storytelling abilities, with a keen eye for crafting compelling product messaging.
- Demonstrated experience developing sales enablement materials, including brochures, datasheets, presentations, and event collateral.
- Proficiency in Google Workspace.
- Detail-oriented with strong project management abilities.
- Ability to translate complex technical concepts into clear and concise language suitable for our target audience.
- Ability to independently manage projects from concept through execution, and collaborate effectively within a fast-paced, deadline-driven team environment.
- Exceptional design sense, understanding of branding principles, and visual aesthetics.
- Familiarity with the automotive or EV industry is a significant plus, though not required.
Rev up your career with our electrifying compensation and benefits package! At Harbinger Motors, we understand that your skills, experience, and expertise are as unique as our cutting-edge electric vehicles. That's why we tailor our offers to suit your individual profile, considering your years of experience, specialized knowledge, and market demands.
In addition to a competitive base salary, our perks charge ahead of the competition:
- 100% Comprehensive Health Coverage: You are covered with top-tier medical, dental, and vision insurance.
- Accelerate Your Wealth: As an early stage employee, you'll have the opportunity to rev up your financial future with early-stage stock options.
- Unleash Your Time: Take control of your work-life balance. Salaried teammates receive flexible PTO and the freedom to celebrate holidays and wellness days as you see fit.
- Cruise into Vacations: Enjoy an exciting annual vacation stipend to help you recharge your batteries.
- Fuel Your Day: Forget brown bag lunches; we've got you covered with paid lunches and dinners to keep you energized.
These are just a few of our benefits and perks, as we're constantly adjusting and adding more benefits to best serve our teammates. At Harbinger Motors, we don't just offer jobs; we provide the fuel for your career journey. Join us in shaping the future of sustainable transportation, where your hard work and dedication are always rewarded.
Get ready to drive your career forward with us!
California Pay Range
$80,000 - $100,000 USD
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