Job Application for Assoc Manager Category Licensing at Hasbro

Back to jobs

We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.

Business Development

Implement the licensing strategies for the responsible categories / brands development (including product, channel / retail and marketing) and deliver the licensing goals.
Exploit & identify new business opportunities and potential licensees
Manage and grow existing licensing business.
Pitch and recruit new partners for responsible categories.

Licensing Management

Work with licensees to develop annual business plan (product, distribution and marketing) that is in line with licensing strategies.
Closely monitor licensees’ performance and provide business direction to licensees to enhance the business result.
Manage new and renewal business process.
Negotiate and conclude the business deals with licensees.
Prepare business proposals for approval and coordinate with Legal on contract approval and preparation.
Coordinate with finance and ensure the financial issues i.e. payment, invoice, sales report and projection are handled on timely basis.

Product Development

Ensure product availability (with right product mix, quality and price point) in the market for the responsible categories / brands in the key channels.
Ensure updated design / brand materials (i.e. styleguide, packaging, POP) are shared with all licensees.
Work with licensees to prepare product development plan biannually.
Catch market trendy & do retail research.
Inspire licensees to develop more eye-catching products to fresh the retail market.

Retail & Marketing

Work with Licensees to develop and implement the channel / retail development plan for the responsible categories / brands to improve brand impact and sales opportunities.
Develop growth strategies for key retailers / channels & establish the goals for both financial and retail points.
Work with Licensee to develop and implement marketing strategies.

Integration

Support and implement CP team and global/regional & local brand team & sales team to build One-Voice programs.

Employees may be eligible for annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility. Benefits and programs may include:

Health & Wellness
Time Off to Recharge
Financial Well-being
Life & Family Support
Volunteer and Community Initiatives
Learning & Development
Exclusive Perks

Please review our Applicant Privacy Notice to learn how we collect, use, and protect your personal information in connection with the application process.

First Name

Last Name

Preferred First Name

Country

Phone

Location (City)

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

LinkedIn Profile

Have you ever been employed by Hasbro or any of its subsidiaries?

Select...

How did you hear about this position?

Select...

If employee referral, referred by?

This is a hybrid role, requiring you to work onsite three days per week. Is this something you are willing and able to do?

Select...

City

State/Province

Country

In compliance with the Personal Information Protection Law (PIPL) of the People's Republic of China, we are required to obtain your consent for the following data processing activity in connection with your application for employment. Please read the information below carefully before deciding whether to consent. Personal Information Collected and Processed As part of the application process, Hasbro Commercial (China) Ltd. Co (“Hasbro China”) may collect the following categories of information: Identification and contact information (including name, address, telephone number, email address, date of birth); Professional information (including resume/CV, academic/professional qualifications, language capabilities, organizational involvement). Should the application process progress beyond your initial application, Hasbro China may also collect additional types of personal information, including, for example, national or other ID numbers, professional references, or immigration status. Personal Information Transfer Apart from Hasbro China, your Personal Information may be transferred and processed outside of Mainland China on servers managed by Hasbro China’s affiliated entities (“Hasbro Affiliates”), and / or on cloud storage services hosted by third parties with whom Hasbro China or Hasbro Affiliates have a direct relationship. Right to Refuse or Withdraw: Providing your consent is completely voluntary. If you choose not to consent, we will not carry out the specific activity described above. However, if you choose not to consent, we may not be able to process your application. You have the right to withdraw your consent at any time. To withdraw your consent, you can contact our data privacy team via email at dataprivacy@hasbro.com. *

I consent to Hasbro China handling (accessing, collecting, using, processing, disclosing, transferring, retaining) my personal data for the purpose of processing my job application.

I consent to Hasbro China processing and transferring my personal data outside of Mainland China on Hasbro Affiliates’ servers and/or cloud storage services hosted by third parties.

I acknowledge that I may request to withdraw my consent at any time by contacting the data privacy team via email at dataprivacy@hasbro.com.

Assoc Manager Category Licensing

Apply for this job