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Marketing Lead

New York City

About Hebbia

The user interface for AGI – Hebbia is AI that works the way you work.  

Designed to be generally capable – it can tackle even the most complex tasks, citing answers over any amount of sources. By showing its work, Hebbia empowers users to collaborate with AI on each step and validate responses instead of blindly trusting them.  Our mission is to put capable AI in the hands of 1 billion people by 2030.

We are seeking our founding marketing hire, a B2B Growth Marketer to lead our marketing efforts and drive demand generation in a targeted set of accounts. You will be responsible for developing and executing tailored ABM strategies, collaborating closely with sales teams to accelerate pipeline growth, and refining our product messaging to ensure alignment with customer needs. If you are a strategic thinker with a proven track record in ABM and B2B SaaS marketing, we’d love to hear from you!

Responsibilities

  • Develop and implement ABM (Account-Based Marketing) strategies to generate demand within a targeted set of accounts, with a focus on one-to-many, one-to-few, and one-to-one campaigns
  • Use traditional and non-traditional demand generation approaches to generate pipeline and brand awareness
  • Own development and standardization of GTM collateral (one pagers, slide decks, and blog posts)
  • Execute strategies such as: paid marketing, social media, email marketing, webinars, conferences, content marketing
  • Develop and execute ABM campaigns to create and accelerate pipeline in our core ICP accounts
  • Monitor and analyze campaign performance, making data-driven adjustments.
  • Collaborate with internal stakeholders including leadership, AEs, ADRs, Engagement, Rev Ops, and product

 

Who You Are

  • 5+ years in B2B SaaS marketing, ideally working at a startup
  • Proven experience in B2B marketing, with a strong focus on ABM and demand generation.
  • Experience with B2B marketing SaaS tools such as marketing automation (Hubspot/Marketo), CRM (Salesforce), ABM platforms (Demandbase, 6sense), and others
  • Proven ability to think creatively and strategically, leveraging innovative marketing tactics and unconventional approaches to drive ABM success and demand generation in competitive B2B SaaS environments.
  • Strong understanding of product marketing principles and experience in refining product messaging and value propositions.
  • Ability to collaborate effectively with cross-functional teams, including sales, product, and external partners.
  • Analytical mindset with the ability to interpret data and make data-driven decisions
  • Exceptional communication and presentation skills
  • You are comfortable working in-person 5 days a week

We’d love to see some of your work. Please include a link to your portfolio with your application and/or resume if possible. 

Compensation

The base salary range for this position is set between $140,000 and $220,000. However, adjustments outside of this range may be considered for candidates whose qualifications significantly differ from those outlined in the job description. Additionally, this role is eligible to participate in our equity plan and benefits program. Benefits include, but not limited to: Comprehensive health, dental and vision coverage, retirement benefits, daily catered lunch, and unlimited PTO.

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