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CRO Specialist
New York, NY
At Tend, we do dental differently.
Tend is rewriting the playbook of modern dentistry by building a company around the patient and the provider. We believe that with the power of technology, a hospitality-driven mindset, and a top tier clinical team, we can make going to the dentist something to look forward to. Our vision is to transform the dental experience into one that is empowering, human and personalized.
Since launching in 2019, we have provided exceptional care to over 100,000 patients across five major cities: New York, Washington DC, Boston, Atlanta and Nashville. With thousands of five-star reviews, Tend has become one of the country's top-rated and in-demand dental practices, with over 650 team members to support this mission. We’re continuing to grow quickly and looking for the best of the best to come join our team.Location: Remote - Northeast US only
Department: Marketing
Reports to: VP of Marketing
Employment Type: Full-time
About the Role:
We are looking for a Conversion Rate Optimization (CRO) Specialist with a strong engineering background to take full ownership of optimizing our booking flow. You will be responsible for designing, implementing, and analyzing tests to improve conversion rates independently.
Our website is built on Webflow, and we use Google Optimize, Hotjar, Google Analytics, and Segment to track, analyze, and enhance user interactions. This role is ideal for someone who thrives on experimentation, understands the nuances of user behavior, and can make direct front-end optimizations to improve performance.
What You’ll Do:
- Own and execute A/B testing, multivariate testing, and user experience experiments within the booking flow.
- Implement and modify Webflow components to optimize conversion rates without additional engineering support.
- Leverage tools like Google Optimize, Optimizely, and VWO to run controlled experiments and measure impact.
- Analyze session recordings and heatmaps (Hotjar, FullStory) to identify friction points and opportunities for improvement.
- Set up and maintain custom event tracking in Google Analytics and Segment to monitor user behavior.
- Use Mixpanel and Looker to create reports and dashboards to track test performance and KPIs.
- Implement front-end optimizations using JavaScript, HTML, CSS, and Webflow’s native tools.
- Work cross-functionally with Marketing, Product, and Ops to align CRO efforts with business goals.
- Stay ahead of CRO best practices and emerging trends to ensure we continually improve our approach.
What You Bring:
- 3-5+ years of experience in CRO, front-end development, or growth-focused engineering.
- Strong hands-on experience with Webflow, including making edits, implementing tests, and adjusting UI components.
- Proficiency in JavaScript, HTML, CSS, and the ability to optimize front-end performance without engineering support.
- Expertise in A/B testing tools like Optimizely, Google Optimize, or VWO.
- Strong analytical skills with experience using Google Analytics, Mixpanel, Hotjar, FullStory, or similar tools.
- Ability to write SQL queries to analyze test results and monitor experiment outcomes.
- A deep understanding of user psychology, UX/UI principles, and conversion optimization best practices.
- A data-driven mindset with strong problem-solving skills and attention to detail.
Bonus Points If You:
- Have experience working in healthcare, e-commerce, SaaS, or other high-transaction environments.
- Have familiarity with server-side testing and experimentation platforms.
- Are skilled in Python or R for deeper data analysis.
- Have successfully improved booking flow conversion rates in a previous role.
Why Join Us?
- Take full ownership of CRO for the booking flow, directly impacting revenue and business growth.
- Work in an experimentation-driven environment with a team that values data-driven decision-making.
- Access to industry-leading tools like Webflow, Google Optimize, Hotjar, Mixpanel, and Segment to power your work.
- Competitive salary, benefits, and professional growth opportunities.
New York pay range
$100,000 - $110,000 USD
The Tend Difference
The highest standard of care, anywhere.
You’ll work with highly-esteemed clinical leadership and experience-obsessed colleagues to provide the best patient experience possible, with access to technology that’s head and shoulders above the average practice. You’ll have exciting opportunities to collaborate with talented team members to make visits extraordinary. Our hospitality-driven approach to care means that patients actually look forward to seeing you.
A top-tier clinical team who puts patients first.
We value science over sales, and promote a culture of warmth and hospitality — our teams are recognized for going the extra mile for our patients. We trust our providers to put patient needs first, and never implement production quotas. We offer a warm, collaborative culture and are proud to be an inclusive, curious team driven by excellence.
Innovate Dentistry. Tend to Others. Grow Together.
Tend has become beloved by patients and providers alike for combining beautiful work environments with cutting-edge clinical technology. Our providers are rewarded based on an innovative pay structure, as well as education programs that are training the next generation of industry leaders. And our top-notch total rewards packages include both best-in-class benefits and compensation. You’ll not only have the chance to be part of a thriving, industry-changing company, but empowered to become an expert in your field and supported through continuing education.
Tend is an Equal Opportunity Employer.
Tend is committed to promoting a work environment in which differences are respected, employees are treated fairly, and individual contributions are valued and rewarded. We are proud to be an Equal Opportunity Employer. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
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