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Director of Paid Social

Charlotte, NC

About The Role

Home Solutions is a prominent and rapidly expanding digital lead generation business in the U.S., specializing in connecting homeowners with the best service providers for their needs. With over 47M+ proprietary audience members and prime real estate in search engines, we are on a mission to make homeownership easier. Launched in 2017, we’ve achieved remarkable growth and are poised for continued expansion.

We are currently seeking a Director of Paid Social to lead and scale our social media efforts, focusing primarily on Meta and Instagram, while driving innovation and delivering exceptional performance outcomes.

In this role, you will be responsible for the strategic direction and execution of our paid social media initiatives. You will focus on driving customer acquisition, engagement, and retention, leveraging innovative strategies and creative solutions to optimize ROI. The role demands deep expertise in paid social media marketing, a results-oriented mindset, and the ability to scale campaigns effectively.

Your Day-to-Day

  • Drive strategy and execution for Paid Social, with a focus on Meta and Instagram, ensuring alignment with overall company growth objectives.
  • Oversee the development of high-impact, data-driven campaigns designed to optimize performance and maximize ROI.
  • Establish operational excellence in campaign execution, ensuring adherence to industry best practices and process improvements.
  • Drive high-velocity creative testing and scaling of successful ad formats, messaging, and targeting.
  • Monitor campaign performance, regularly adjusting strategies to meet or exceed KPIs.
  • Mentor and manage a team of social media specialists, fostering professional growth and ensuring alignment with business objectives.
  • Collaborate with cross-functional teams, including Revenue Operations, Partnerships, and Creative, to ensure cohesive marketing strategies across channels.
  • Stay ahead of industry trends, identifying and leveraging new opportunities in paid social media to maintain a competitive edge.
  • Build a high-performing team with a focus on innovation, accountability, and measurable results.

About You

  • 6+ years of experience managing and scaling paid social media campaigns, with a focus on Meta and Instagram.
  • Proven track record of managing $5M+ budgets for customer acquisition and achieving meaningful growth.
  • Expertise in Facebook Ads Manager, audience segmentation, bidding strategies, and campaign optimization.
  • Proficiency in Excel and other data analysis tools, with the ability to interpret data and translate it into actionable insights.
  • Demonstrable experience in creating compelling ad creatives and delivering measurable outcomes.
  • Strong communication and collaboration skills, with the ability to build relationships and influence stakeholders across teams.
  • Entrepreneurial mindset and adaptability, thriving in an environment with no pre-set playbook.
  • Alignment with our Core Values: Grow Without Limits, Get After It, Act With Focus, and Build The Team.

About Us

Launched Fall 2017, Home Solutions targets the rapidly digitizing home services vertical and  matches homeowners with the right service provider to meet their needs. Through our websites, Home Solutions has a proprietary audience of 47M+ homeowners and prime real estate in search engines. We are on a mission to make homeownership easier by creating high quality content that pairs consumers with providers in a range of related categories. 

Home Solutions was incubated within Three Ships, a growth equity firm that launches and invests in digital companies, builds great leadership teams, and helps them rapidly scale. The Three Ships portfolio includes several businesses and over 50+ websites that help consumers navigate the overwhelming choices through online marketplaces and the most informative content online.  Headquartered in Raleigh with offices in Charlotte, we are always looking to find the right people to help us continue to grow our business and place a high value on teammates with a growth mindset and a “get after it” mentality.  

Why You Should Join Us

  • Results: Home Solutions is the fastest-growing marketplace company in the home services category.
  • Opportunity: Home services is a $600 billion market that largely still operates like it’s 1999.  During the next decade, we anticipate a huge digital transformation in the category, and marketplace companies will lead the way.
  • Ownership & Impact: We seek talented people with the desire to own and run parts of the business that drive company performance. Leadership is fully aligned and incentivized around our growth-focused mission.
  • Exposure & Learning: You will have a front-row seat in growing a business. Your teammates have built and sold companies, managed 100s of employees, and run campaigns with Fortune 500 brands. The opportunity to build new skills and learn from smart people is endless.
  • Career Growth: There is no cap on growth, promotions, or the opportunity to own and put your stamp on important projects. Prove your value and you will be rewarded accordingly.
  • Stability: We are privately owned, have no debt, and have significant cash to invest – we’re “rock-solid” financially.
  • Fun: The team has a high bar for excellence, but also a real interest in each other and making work fun.

The Package

As a full-time employee of Home Solutions, you’ll have access to competitive benefits, including flexible time off,  health/dental/vision, 401k match, an annual Relax & Recharge Bonus, an annual Learning & Development stipend to enroll in class(es) of your choosing, and up to $75 monthly mobile reimbursement. 

EEOC Statement

All applicants are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, gender identity, or any other discriminatory factors. Please note that we do not provide immigration sponsorship for this role. All offers are subject to a background check.

 

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