Marketing Manager, Health Plan Member Engagement

Homeward is rearchitecting the delivery of health and care in partnership with communities everywhere, starting in rural America. Today, 60 million Americans living in rural communities are facing a crisis of access to care. In the U.S. healthcare system, rural Americans experience significantly poorer clinical outcomes. This trend is rapidly accelerating as rural hospitals close and physician shortages increase, exacerbating health disparities. In fact, Americans living in rural communities suffer a mortality rate 23 percent higher than those in urban communities, in part because of the lack of access to quality care.

Our vision is care that enables everyone to achieve their best health. So, we’re creating a new healthcare delivery model that is purpose-built for rural America and directly addresses the issues that have historically limited access and quality. Homeward supports Medicare-eligible beneficiaries by partnering with health plans, providers, and communities to align incentives – taking full financial accountability for clinical outcomes and the total cost of care across rural counties.

As a public benefit corporation and Certified B Corp™, Homeward’s mission and business model are aligned to address the healthcare, economic, and demographic challenges that make it challenging for rural Americans to stay healthy. Our Homeward Navigation™ platform uses advanced analytics to connect members to the right care and local resources that address social determinants of health and improve holistic health outcomes. Since many rural communities lack adequate clinical capacity, Homeward also employs care teams that supplement local practices and reach people who cannot otherwise access care.

Homeward is co-founded by a leadership team that defined and delivered Livongo’s products, and backed most recently by a $50 million series B co-led by Arch Ventures and Human Capital, with participation from General Catalyst for a total of $70 million in funding. With this leadership team and funding, Homeward is committed to bringing high-quality healthcare to rural communities in need.

The Opportunity

In this role, you will serve as the Marketing Manager for health plan member engagement, acting as the primary marketing contact for key health plan clients.You will be responsible for developing and executing strategic marketing initiatives tailored to each health plan’s goals, ensuring that engagement benchmarks are met and member communications are effective and compliant.

This is a highly collaborative, client-facing role that requires strategic thinking, strong relationship management, and deep knowledge of healthcare marketing best practices.

What you’ll do:

• Health Plan Co-Branding: Collaborate with health plan partners to align marketing efforts, co-branded campaigns, and member communications that meet CMS guidelines.
• Content Development: Oversee creation of print and digital assets including flyers, emails, SMS, and outreach scripts tailored for health plan members.
• Plan & Execute Campaigns: Partner with Marketing Operations to plan and execute targeted campaigns to drive engagement for Homeward services. 
• Performance Analysis: Monitor engagement and campaigns specific to your health plan responsibility. Use data and insights to measure performance, optimize campaigns, and report to internal stakeholders and health plan partners.
• Experience using AI solutions, or evidence of an emerging skill set needed to acquire and implement automation to improve efficiency, speed from concept to creation, and overall productivity. 

What you bring: 

• 5+ years of experience in health plan marketing across total populations
• 5+ years of client experience and presenting 
• Proven experience in developing and executing campaigns 
• Strong knowledge of Medicaid, Medicare, and commercial marketing guidelines
• Ability to manage multiple projects and prioritize in a fast-paced setting

What Shapes Our Company:

• Deep commitment to one another, the people and communities we serve, and to care that enables everyone to achieve their best health
• Compassion and empathy
• Curiosity and an eagerness to listen
• Drive to deliver high-quality experiences, clinical care, and cost-effectiveness
• Strong focus on the sustainability of our business and scalability of our services to maximize our reach and impact
• Nurturing a diverse workforce with a wide range of backgrounds, experiences, and points of view
• Taking our mission and business seriously, but not taking ourselves too seriously– having fun as we build!

Benefits:

• Competitive salary, equity grant, generous paid time off
• Comprehensive benefits package including medical, dental & vision insurance with 100% of monthly premium covered for employees
• Company-sponsored 401k plan
• Flexible working arrangement

Compensation: $90,000 - $115,000 annually. Salary is based on qualifications, experience, skillset, and location. At Homeward, a diverse set of backgrounds and experiences enrich our teams and allow us to achieve above and beyond our goals. If you have yet to gain experience in the areas detailed above, we hope you will share your unique background with us in your application and how it can be additive to our teams.

Homeward is an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. Homeward is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities.

At Homeward, a diverse set of backgrounds and experiences enrich our teams and allow us to achieve above and beyond our goals. If you have yet to gain experience in the areas detailed above, we hope you will share your unique background with us in your application and how it can be additive to our teams. 
Homeward is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. Homeward is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities.

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