Influencer Manager

About Us:

Hotwire is a global, strategic communications consultancy dedicated to helping ambitious technology companies change the game, build their reputation, and stand out from the crowd. Recognised by multiple award wins over the years, we provide clients with insights-led, integrated communications solutions across various market categories. With eleven offices worldwide, we work seamlessly to help companies achieve sustainable growth. Our Thoughtful Working approach embodies flexibility and offers unique benefits. From Sydney to San Francisco, we operate with a “One Team” mentality. Hotwire ensures you achieve your personal best through engaging work and continuous learning and development.

The German team consists of 45 strong individuals, spread across Germany with our offices in Munich and Frankfurt.

 

Why This Role?

Are you passionate about connecting brands with influential voices & impactful creators? This role offers a unique opportunity to shape brand stories through creator-led campaigns, blending strategy, creativity, and relationship-building. As part of our team, you’ll work directly with creators and talent agencies, using your insights and expertise to drive impactful, on-brand content that engages audiences and brings campaigns to life. If you’re excited by the fast-paced world of social media, skilled in managing details and deadlines, and inspired by the potential of digital storytelling, this role is a perfect match for your ambitions and talents. Join us and help redefine what’s possible in the creator economy.

 

What You’ll Be Doing:

Sourcing & Vetting Creators

• Identify and vet creators for brand partnerships, ensuring alignment with brand strategy, performance metrics, demographics, and personality.
• Present well-reasoned creator selections to clients, highlighting how each choice aligns with campaign goals.
• Maintain an active network of creators and networks to always be on top of the latest and greatest.

Creator Briefs

• Create detailed briefing documents for creators, covering essential brand insights and content inspiration.
• Lead or co-lead briefing sessions with creators, conducted over video calls or in person.
• Meet with creators and networks in person as part of your relationship management duties, including joining events.

Creator Communications & Campaign Management

• Manage end-to-end communication with creators and talent agencies throughout partnerships, ensuring they have all necessary information, meeting deadlines, and fostering relationships.
• You’re responsible for overseeing campaign budgets, ensuring quality of content and delivery of the set KPIs, including consultancy for our clients.

Content Management & Scheduling

• Collaborate with brand teams to provide feedback on creator content, handle any required edits, and ensure the publication of content on all channels for maximum impact.

Campaign Reporting

• Track and analyse creator performance, maintaining data accuracy in analytics trackers, using in-house and client tools.
• Take the lead on delivering insights and key learnings in client campaign reports.

Relationship Building & Networking

• Expand our network of creators and agency contacts through relationship-building on current projects, networking, attending industry events, and staying updated on emerging influencers.

 

Who We’re Looking For:

• Experience: You have a proven track record of managing successful, creator-led campaigns and building strong relationships with creators and their representatives.
• Industry Knowledge: You’re passionate and knowledgeable about the creator landscape, with insights to share on leveraging it effectively.
• Personable Communication: You excel at working with people, handling challenges smoothly, and communicating effectively—communication is essential in our business.
• Organizational Skills: You’re highly organized, able to keep up with the fast pace of social media, managing multiple content pieces and deadlines.
• Brand & Social Media Passion: You’re fascinated by brands, curious about their social media strategies, and excited by digital trends and innovations.
• Dedication to Quality: You take pride in your work, treating client brands with care and striving for excellence in everything you deliver.
• Driven & Ambitious: You embrace growth and adaptability, essential qualities for thriving in the evolving world of social media.

Qualifications:

• 1-3 years of experience working with creators, ideally in an agency setting.
• Proven experience working with tech brands and/or tech influencers.
• Preferred: You have a network of creators/influencers, networks and agencies.

 

Please apply by submitting your CV in English. Only share a cover letter if you are convinced it will make a difference.