Back to jobs

Sr. Soccer Marketing Manager

Lincoln, Omaha

At Hudl, we build great teams. We hire the best of the best to ensure you’re working with people you can constantly learn from. You’re trusted to get your work done your way while testing the limits of what’s possible and what’s next. We work hard to provide a culture where everyone feels supported, and our employees feel it—their votes helped us become one of Newsweek's Top 100 Global Most Loved Workplaces.  

We think of ourselves as the team behind the team, supporting the lifelong impact sports can have: the lessons in teamwork and dedication; the influence of inspiring coaches; and the opportunities to reach new heights. That’s why we help teams from all over the world see their game differently. Our products make it easier for coaches and athletes at any level to capture video, analyze data, share highlights and more.

Ready to join us?

Your Role

As the Sr. Soccer Marketing Manager, you’ll be the lead owner, strategist, and voice for our marketing efforts across high school, youth, and club soccer organizations in the U.S. This role requires an authentic passion for soccer and a constant drive to master the industry's details.

Your core responsibility is to generate demand for our soccer products—including Focus Flex cameras, Assist+ stat breakdowns, and our recruiting platform—by building trust, loyalty, and community within our audience. This unique opportunity combines your expertise in brand development and distribution with your love of the game to drive significant, sustainable growth.

Specifically, you will:

  • Own & Lead Marketing Strategy: Define and lead multi-channel, full lifecycle marketing campaigns to increase demand, drive revenue, and position our company as the top technology partner for capture, performance analysis, and recruiting. 
  • Drive Brand Growth: Define, own, and execute a complete content roadmap to grow our brand, leading the build of a content roadmap that not only inspires and educates, but drives conversion and sales.
  • Excel in Distribution & Reach: Serve as the internal expert on distribution strategies for your markets. Ensure our most compelling content reaches the right coaches, directors, and athletes at the right time—maximizing engagement and extending our reach across all relevant channels.
  • Foster Community-Driven Advocacy: Drive measurable growth through authentic, community-focused efforts, fostering loyalty, encouraging user-generated content and turning customers into active advocates for our technology.
  • Leverage Tech for Personalized Scale: Champion the use of AI to enhance content creation, segmentation, personalized outreach, and workflow efficiency, ensuring we operate at the cutting edge of sports marketing technology.
  • Own Results & Cross-Functional Alignment: Operate as a data-informed leader by continuously evaluating performance, optimizing outcomes, and reporting progress. Work closely with Product, Sales, and Brand teams to ensure alignment from product release to market execution.

This role requires three days at our Lincoln, Nebraska headquarters per week, so we’re currently considering candidates who live within a commuting distance. We’re also open to providing relocation assistance to Lincoln/Omaha for the right candidate.

Must-Haves

  • Soccer Industry Expertise: Deep passion for soccer and comprehensive knowledge of the U.S. soccer ecosystem—from high school to club and youth administration. You know the sport and the market inside and out.
  • Brand Marketing Mastery: Proven experience (5-8 years) in strategic marketing roles, showing a track record of successfully building brand trust, loyalty, and community engagement.
  • Analytical and Creative Balance: Your decisions are based on data, but you know when and how to bring in your creative storytelling and compelling brand voice.
  • Distribution Expertise: Demonstrated experience in building and executing effective multi-channel distribution strategies to ensure content achieves maximum impact.
  • Strong Communicator: Ability to translate complex soccer insights and technology features into clear, compelling marketing messaging for diverse soccer audiences.

Nice-to-Haves

  • A Strong Background: Experience in B2B, B2C, or SaaS environments, including applicable marketing strategies, go-to-market approaches, and business drivers.
  • Sports Tech Knowledge: An understanding of video analysis, recruiting platforms, or camera technology in sports would be a plus.
  • Growth Mindset: You’re always look for ways to improve, adapt and drive better results. You’re willing to run tests, experiment and use results to inform future improvements.
  • Prioritization Skills: You ruthlessly prioritize high-impact work and effectively balance long-term strategy with quick-turn execution.

Our Role

  • Champion work-life harmony. We’ll give you the flexibility you need in your work life (e.g., flexible vacation time, company-wide holidays and timeout (meeting-free) days, remote work options and more) so you can enjoy your personal life too.
  • Guarantee autonomy. We have an open, honest culture and we trust our people from day one. Your team will support you, but you’ll own your work and have the agency to try new ideas. 
  • Encourage career growth. We’re lifelong learners who encourage professional development. We’ll give you tons of resources and opportunities to keep growing.
  • Provide an environment to help you succeed. We've invested in our offices, designing incredible spaces with our employees in mind. But whether you’re at the office or working remotely, we’ll provide you the tech stack and hardware to do your best work.
  • Support your mental and physical health. We care about our employees’ wellbeing. Our Employee Assistance Program, employee resource groups and fitness partner Peerfit have you covered.
  • Cover your medical insurance. We have multiple plans to pick from to ensure you’ll have the coverage you (and your dependents) want, including vision, dental, fertility healthcare and family forming benefits.
  • Contribute to your 401(K). Yep, that’s free money. We’ll match up to 4% of your own contribution.

Compensation

The base salary range for this role is displayed below—starting salaries will typically fall near the middle of this range.

We make compensation decisions based on an individual's experience, skills and education in line with our internal pay equity practices.

Base Salary Range

$81,000 - $135,000 USD

Inclusion at Hudl 

Hudl is an equal opportunity employer. Through our actions, behaviors and attitude, we’ll create an environment where everyone, no matter their differences, feels like they belong. 

We offer resources to ensure our employees feel safe bringing their authentic selves to work, including employee resource groups and communities. But we recognize there’s ongoing work to be done, which is why we track our efforts and commitments in annual inclusion reports. 

We also know imposter syndrome is real and the confidence gap can get in the way of meeting spectacular candidates. Please don’t hesitate to apply—we’d love to hear from you.

Privacy Policy

Hudl Applicant and Candidate Privacy Policy

Create a Job Alert

Interested in building your career at Hudl? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...
Select...
Select...

Voluntary self-identification, gender and race

We'd like to know how well we're doing to ensure diversity, equity and inclusion in our recruitment processes. To help us reach this goal, we'd appreciate if you'd take our diversity questionnaire. Your voluntary choice to complete it will create a separate, confidential record of your name, where you learned about the role you applied for, and information about protected characteristics (UK: the Equity Act 2010).

This information will be automatically removed from your profile prior to reviewing your application. Your data is kept strictly confidential and won't be used as a part of the selection process. We'll only use it to measure our recruitment activity and to make reasonable adjustments for disabled employees.

U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Hudl are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

The Regulation (EU) 2016/679 and the applicable national data processing regulations  (together, the “Applicable Legislation”) for candidates applying to the positions in the EU  give rights to individuals in respect of personal data held about them by others and as directed by the above Applicable Legislation Hudl provides you the following information:

  1. Hudl Privacy Policy can be found at https://www.hudl.com/privacy .
  2. Hudl and its affiliates act as data controllers in relation to the personal data Hudl collects in connection with its recruiting and hiring processes, as well as with data subprocessors engaged by Hudl to help manage those processes.  Hudl’s headquarters and its sub processes are located in the USA. If you are located outside of the USA, your personal data will be transferred to the USA once you submit it through our careers site.
  3. Diversity information is defined by the DPA as “sensitive”.  The information you give will be held on both manual and electronic systems by Hudl.
Select...
Select...