Business Development Director

About Us:
Hotwire is a global, strategic communications consultancy dedicated to helping ambitious technology companies change the game, build their reputation, and stand out from the crowd. Recognised by multiple award wins over the years, we provide clients with insights-led, integrated communications solutions across various market categories. With eleven offices worldwide, we work seamlessly to help companies achieve sustainable growth. Our Thoughtful Working approach embodies flexibility and offers unique benefits. From Sydney to San Francisco, we operate with a “One Team” mentality. Awarded #40 in the 2020 Sunday Times Top 100 small companies to work for in the UK, Hotwire ensures you achieve your personal best through engaging work and continuous learning and development.

We are connected, ambitious, adventurous, transparent, and proactive, but most of all, we are one team working together to be the global challenger.

 

Purpose Of The Role:

We are seeking a proactive and strategic Business Development Director to drive the sales function of our agency. The ideal candidate will be responsible for generating a new business pipeline, actively nurturing prospects, and selling our agency's offerings across Marketing Services including Account Based Marketing (ABM), Reputation & Comms, Alliances and Channel, and Demand Generation programmes for our clients.

 

Accountabilities:

• Business Development Strategy: Develop and implement comprehensive business development strategies to achieve company revenue goals and expand our client base, working alongside the Marketing team to deliver this. 
• New Business Generation: Identify potential clients and business opportunities using various tools and channels, including LinkedIn, CRM software, other data sources, and networking.
• Pipeline Management: Collaborate with the UK CEO, Head of Reputation & Comms, and Head of ABM & Marketing Services, and the broader teams to create and manage a robust pipeline of business opportunities.
• Prospect Nurturing: Engage with potential clients, understand their needs, and nurture them until they are ready to engage in discussions with our team.
• Market Analysis: Monitor market trends, competitor strategies, and customer needs to adjust the business development strategies accordingly.
• Presentation and Proposal Development: Prepare and deliver compelling presentations and proposals to potential clients.
• CRM Management: Maintain the CRM software with all the necessary information about the leads, ensuring accurate reporting and efficient communication within the team.
• Networking: Represent the company at industry events and trade shows, fostering relationships and promoting our services.

 

 

Key KPIs:

• Number of Qualified Leads: The number of potential customers who fit the company's target ICP and show interest in its services.
• Conversion Rate: The rate at which the nurtured leads convert into sales-ready opportunities.
• Lead Time: The average time to convert a lead into a sales-ready opportunity.
• ROI on Business Development Efforts: The return on investment (ROI) of the resources spent on business development efforts.
• Data Accuracy: The accuracy of the data recorded in the CRM software about the leads.

 

You’ll Bring:

• Previous experience in a similar role, preferably in a B2B Marketing and/or B2B Comms agency. 
• Proven track record of identifying and converting leads, meeting sales targets, and managing CRM software.
• Excellent communication and interpersonal skills.
• Strong research and analytical abilities.
• Proficiency in using CRM software and other business development tools.
• Ability to work under pressure and meet deadlines.
• Deep understanding of the technology industry, market dynamics, and client needs.
• Experience in selling Reputation & Communications and B2B Marketing Services including Account Based Marketing (ABM), Alliances and Channel, and Demand Generation programs.

 

Join Hotwire and become part of a team that’s redefining what’s possible in communications and marketing.