Digital Campaign Manager – Pharma

Location: Atlanta USA

Department: Product & Engineering

Reports To: Senior Director, Software Engineering

Job type: Full Time, Exempt

 

Who We Are

Impiricus is at the forefront of transforming the pharmaceutical industry. Our mission is to innovate the way pharmaceutical companies connect with physicians, enhancing the communication channels that are critical for the advancement of healthcare. With a team dedicated to pushing the boundaries of digital solutions, we aim to improve patient outcomes by fostering more effective, data-driven interactions between healthcare professionals and drug manufacturers. Join us in our journey to revolutionize healthcare communication and make a lasting impact on the industry.

  

Job Summary

We are seeking a highly motivated Digital Campaign Manager to join our team. This role will be responsible for managing the end-to-end process of campaign creation, execution, and reporting for pharmaceutical clients. The ideal candidate will collaborate closely with our Customer Success (CS) team to schedule, test, and launch campaigns, and with our Development (Dev) team to monitor campaign performance and build reporting tools. Familiarity with Twilio flows is a plus, and a technical background is a significant advantage.

 

Duties/ Responsibilities: 

• Campaign Management & Execution:
  • Lead the creation, testing, and launch of campaigns from start to finish, ensuring seamless execution.
  • Collaborate with the CS team to schedule and launch campaigns on time, using internal tools such as Pulse Runner.
  • Monitor active campaigns daily to ensure optimal performance and troubleshoot any issues.
• Reporting & Analytics:
  • Develop campaign reports on an ad-hoc basis according to client-specific requirements, particularly for pharmaceutical brands.
  • Work closely with the Dev team to build and maintain monitoring dashboards and reporting tools.
• Communication & Collaboration:
  • Partner with the CS team to gather campaign feedback and ensure alignment with client needs and schedules.
  • Provide updates to stakeholders on campaign status and performance through regular check-ins and reporting.
• Technical Tasks & Integration:
  • Support junior development tasks assigned by the Dev team, such as troubleshooting reporting tools or enhancing monitoring solutions.
  • Manage and optimize Twilio flows to support campaign automation and engagement.

 

Experience:

• 3+ years of experience in campaign management, operations, or marketing (experience in the pharmaceutical industry is a plus).
• Strong experience working with cross-functional teams (Customer Success, Development, and Product).
• Familiarity with Twilio flows and automation tools is required.
• Technical knowledge or background (e.g., APIs, SQL, or basic programming) is a plus.
• Excellent project management skills with the ability to manage multiple priorities simultaneously.
• Strong analytical mindset with proficiency in creating reports.
• Detail-oriented with strong problem-solving skills and the ability to work under pressure.

 

Benefits:

Impiricus focuses on taking care of our teammates’ professional and personal growth and well-being.

• Full support and career-development opportunities to expand your skills, enhance your expertise, and maximize your potential along your career journey;
• A diverse and inclusive community of belonging, where teammates are empowered to bring ideas to the table and act;
• Generous Total Rewards Plan – Health Reimbursement Plan, Unlimited PTO, 401K matching, work/life balance, spectacular office location with outstanding amenities, annual company events, and more!

 

Impiricus provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.