Senior Director of Customer Acquisition and Performance Marketing

Infinite Reality (iR) is a global innovation company that powers the next generation of digital media and e-commerce through AI, spatial computing, XR, and other immersive technologies.

iR’s cutting-edge software, production, marketing services, and other capabilities empower brands and creators to craft inventive digital experiences that uplevel audience engagement, data ownership, monetization, and brand health metrics. Our portfolio includes a range of technology, sports, and entertainment assets that help customers achieve their goals. We offer customers features such as AI-assisted sales and customer service, the ability to leverage avatars, gamification and more.

Infinite Reality’s Enterprise division is a full service end-to-end solution for brands who want bespoke immersive experiences designed, built, and operated for them. iR Enterprise works with major worldwide brands and has powered programs for Warner Bros Discovery, Vodafone, LUSH, Hershey’s, and more.

Infinite Reality’s SaaS product, iR Studio, is a self service 3D immersive website builder that is designed to help creators and brands of all sizes enhance the customer purchase journey and drive deeper engagement with their communities and customers. No coding experience is required. Just design, publish, measure and monetize.

The role:

The Senior Director Customer Acquisition and Performance Marketing will be a key leader within our growth marketing team, tasked with driving customer acquisition and nurturing strategic partnerships in media buying. You will leverage your expertise in growth and performance marketing to architect and execute media buying strategies that align with our unique B2B SaaS objectives. This role requires an analytical yet creative approach to building and scaling paid media programs that are both efficient and impactful.

What you’ll do:

• Media Strategy & Execution: Lead the planning, development, and execution of data-driven media buying strategies across digital and traditional channels, with a focus on optimizing acquisition costs and maximizing reach within target markets across the globe.
• Growth & Performance Marketing: Leverage a deep understanding of performance marketing to develop and optimize campaigns that drive measurable results, including customer acquisition, lead generation, and conversion. Focus on creative testing, funnel optimization, and audience segmentation.
• Budget Management: Oversee the media budget allocation, ensuring spend efficiency and ROI while exploring high-impact opportunities for growth. Regularly analyze and report on budget performance, adjusting strategies to achieve or exceed KPI targets.
• Cross-Functional Collaboration: Partner closely with the product, analytics, creative, and sales teams to align media buying efforts with broader company goals and ensure a cohesive brand voice across all customer touchpoints.
• Vendor & Partner Management: Build and maintain relationships with media partners, agencies, and technology vendors to stay ahead of industry trends, secure advantageous partnerships, and access the latest tools and technologies.
• Audience Insights & Targeting: Conduct in-depth market research and analysis to refine audience targeting and develop a strong understanding of customer behavior and buyer journeys in the B2B SaaS space.
• Performance Analysis & Optimization: Use data and analytics to measure the impact of campaigns, make data-driven optimizations, and adjust strategies based on customer insights and campaign performance.
• Team Collaboration & Leadership: Partner with, and lead various teams and workstreams to execute campaigns that involve collaboration with marketing, finance, product management, among others.

What you’ll bring:

• MBA and Bachelor’s degree in Marketing, Business, or related field a plus but not required
• 10+ years of experience in media buying, planning, and performance marketing
• Experience at a scaling start-up is a big plus
• Demonstrated success in driving customer acquisition through creative and efficient media strategies in the B2B SaaS or tech industry.
• Expertise in a range of digital channels, including paid social, search, display, programmatic, TV, and content syndication, with a focus on funnel optimization.
• Strong analytical mindset with a deep understanding of key metrics (CAC, LTV, ROAS, etc.) and the ability to use data to inform and optimize strategy.
• Experience managing multi-million-dollar annual media budgets and allocating resources for maximum impact.
• Exceptional communication skills and the ability to present ideas, results, and strategies to executive leadership and cross-functional teams.
• Proficiency with marketing and analytics tools such as Google Analytics, HubSpot, Salesforce, and media buying platforms.
• Experience building forecasts and partnering with finance on demand planning.
• Must be comfortable in ambiguity and solutions oriented.

Base pay will depend on a variety of job-related factors, which may include education, certifications, experience, market demands, and locations.

Benefits

• Paid Time-Off: We offer flexible vacation time, 10 company holidays + we shut down Christmas to New Years
• Health Plans: We offer robust medical, dental, and vision plans for you and your dependents. Disability, life insurance, and FSA benefits are also available
• Wellness: Access to Teladoc and an EAP
• Parental Leave: Paid leave
• Retirement Savings: Contribute pretax earnings to our 401(k) Plan

Our Culture

• Impact: Play a crucial role in our growth journey.
• Culture: Join a vibrant team valuing creativity and collaboration.
• Growth: Thrive in a fast-paced, dynamic environment.
• Reward: Enjoy competitive compensation, equity opportunities, and comprehensive benefits.
• Ready to shape our future? Apply now and be part of something extraordinary!

We’re looking for more forward-thinking and collaborative people to be a part of our innovation journey and mission to push the boundaries of technology. If you’re ready to help us achieve this vision — we’d love to hear from you!  At Infinite Reality, we're looking for people invigorated by our values and drive to change the world, not just those who simply check off boxes.

Infinite Reality embraces a diversity of backgrounds and experiences and provides equal opportunity for all applicants and employees. We strive to build a company that reflects a global audience.

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