Global Head of Consumer Engagement

At K18, we're about hair freedom for all–engineered with biotech. We are on a mission to liberate expression. To make the impossible possible with the right technology. To build a community of forward thinkers, risk takers, and rabble rousers. To bring fearless innovation forward and push boundaries past where we thought they could go. 

Position Overview

Join K18, a rapidly growing brand within the Unilever Prestige portfolio, as we redefine connection and community in the haircare industry. We are seeking an impact-driven and innovative leader to oversee our global consumer engagement strategy, with a core focus on social media community marketing and influencer campaigns. Reporting to the Head of Marketing and overseeing a passionate team, this is a highly visible at the forefront of major organizational focus, requiring a professional who is eager to push boundaries, drive innovation, and deliver exceptional sales growth.

Responsibilities

Strategy & Vision

• Develop and execute a compelling, data-informed global consumer engagement strategy that solidifies K18's position as a cultural leader in haircare and drives significant business growth.
• Innovate and lead the overall consumer journey, ensuring a cohesive and impactful brand experience across all touchpoints (online, social, in-store, events).
• Balance creativity with performance, ensuring all content and campaigns serve both brand-building and conversion objectives.
• Stay ahead of industry trends, consumer insights, and emerging platforms to continuously evolve our strategy and maintain competitive advantage.

Social Media & Community Engagement

• Architect and manage the global social media strategy, overseeing editorial calendars, content development, and platform-specific initiatives.
• Drive authentic community engagement, fostering a vibrant two-way conversation between K18 and its highly engaged audience of professionals and consumers.
• Develop and execute high-impact organic social campaigns in close collaboration with Creative, Education, and other cross-functional teams.
• Leverage consumer insights and analytics to optimize social media performance and inform future content strategies.

Influencer & Artistry Relations

• Lead the strategic development and execution of global influencer marketing and artistry relations programs to achieve brand growth and business goals within budget.
• Identify, onboard, and cultivate relationships with a diverse range of influencers (from micro to mega), artists, and brand ambassadors, building innovative partnerships.
• Scale our ambassador program in partnership with the education team to maximize relationships, content creation, traffic, and conversions.
• Oversee ongoing gifting efforts and manage all aspects of vendor and partner relationships, including talent agencies and production.
• Measure and report on influencer program performance and KPIs, providing ongoing insights, results, and recommendations to stakeholders.

Integrated Campaign Management

• Partner closely with the Creative team to generate first-to-market campaign ideas and compelling content, ensuring clear and timely briefs.
• Help ideate and lead experiential activations that delight the customer and generate significant buzz and excitement around the brand.
• Manage social campaign budgets, ensuring optimal resource planning and allocation throughout the year.

People Leadership

• Lead, mentor, and develop a high-performing team of passionate storytellers, campaign managers, and community builders.
• Foster a collaborative and inspiring team environment that encourages innovation, accountability, and continuous learning.
• Set clear objectives, provide regular feedback, and conduct performance reviews to support team growth and professional development.
• Effectively manage and allocate team resources to maximize impact and efficiency.

Skills & Qualifications

We are looking for a dynamic leader with a proven track record in driving consumer engagement and building brand loyalty.

• Bachelor's degree required.
• 7+ years of progressive experience in consumer-facing marketing roles, specifically within influencer relations, social media marketing, and community building.
• 3+ years of demonstrated success in people management, leading and mentoring high-performing teams.
• Deep expertise in 360 marketing planning and integrated marketing programming, with a strong emphasis on digital and social-first strategies and a clear history of achieving measurable results.
• Proven experience driving creative campaign development and content creation within the beauty industry, with a strong preference for candidates who have partnered with professional hair stylists, makeup artists, or aestheticians.
• Global mindset with significant experience in international markets, understanding how to adapt strategies for diverse cultural contexts.
• Proficiency with leading influencer software platforms (e.g., Tribe Dynamics) and social media management tools to optimize performance and insights.
• Demonstrated success in growing, scaling, and nurturing vibrant digital communities.

EEO Statement

K18 is proud to be an equal opportunity employer and is committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. For more information, please see Know Your Rights: Workplace Discrimination is Illegal.

If you are an individual with a disability and need an accommodation in order to apply for a job listing, please contact us at recruiting@k18hair.com. 

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