Associate Director, Advanced Analytics

WE HAVE CREATED A WORLD WHERE ART AND SCIENCE ARE BEST FRIENDS

Known is a modern marketing company engineered for the unprecedented opportunities and challenges facing marketers today. We are about 200+ people strong, pairing PhD data scientists with award-winning creatives, strategists, engineers and expert research teams to produce some of the most innovative and cutting-edge creative work in culture. We believe that when creative truly collaborates with science, strategy, and technology, amazing things can happen. 

Ad Age touted that “Known may be the ultimate example of a full-service agency,” and honored us with two prestigious recognitions again this year: The A-List as one of the top 10 agencies in the world, and Ad Age’s Data & Insights Agency of the year for the third year in a row. Without our incredible partnerships with our clients, spanning across the leading brands in finance, technology, entertainment, media, CPG, real estate, and many other categories, honors like this could not be possible, and also have helped us earn additional awards and recognitions over the years like: Emmys, Clios Entertainment and Sports Awards, Effies, Cannes Lions Awards, ProMax Agency of the Year, and Digiday’s Most Innovative Media Agency to name a few.

We couldn’t create this award-winning work without seeking out and hiring the best talent. What does it mean to be a Knowner? We are curious innovators, knowledge-hunters who are constantly challenging ourselves to do better and be better for our clients, for our team and for our world at large. 

BUT ENOUGH ABOUT US, LET'S TALK ABOUT YOU

As an Associate Director, you will manage, mentor and develop a small team of early to mid-career researchers, lead and conduct research and analysis, strengthen existing client relationships, and pitch winning proposals to new clients. 

You’ll lead Managers, Consultants, and/orAnalysts on insights projects and guide their development and growth - they will look to you for support and mentorship.

And you’ll be part of a leadership team that wants to see your vision for growth and innovation on multiple fronts - how we support the growth of our practice and overall company, how we operate as a team, and how we create the best working environment possible.

This role is right for you if:

• You are invigorated by the prospect of partnering with passionate clients trying to find breakthrough insights and strategy
• Nothing inspires you more than working with talented and creative colleagues and helping them grow into their full potential as marketing experts
• You want to grow as a manager and leader
• You want to re-think the way research and marketing strategy are executed and delivered
• You want your ideas and strategies to have limitless impact

WHAT YOU’LL DO

You’ve already been doing project and  team management, developing talent, building strong client relationships, and leading thoughtful and creative research. This has given you important expertise and unique perspectives, and you’re ready for a higher gear. At Known, you will find like-minded people who want to learn from each other and develop into the marketing leaders of the next decade.

Key responsibilities of this role include:

• Lead a portfolio of projects with clients
• Serve as the Known leader on research and insights projects and retainer engagements who is responsible for client success
• Set the intellectual agenda on client engagements and follow-through to deliver on that agenda
• Direct and guide Managers and Consultants to successfully execute project engagements, serving as their brainstorming partner, reviewer and senior support across all phases of the work (study design, fielding, analysis and reporting).
• Spearhead engagements as a sophisticated individual contributor as needed.
• You will typically lead 3-5 projects at a time - we manage this number carefully so that you and your team members feel that you can approach your work collaboratively and creatively.
• Lead, manage, and mentor project teams of Research Managers, Consultants, and Analysts - usually between 1-3 people, with potentially 1-2 direct reports on an ongoing basis.
• Teaching junior team members step-by-step, including when and how to use various research, statistical and analytical tools & methods.
• Work with Managers to find their voice - finding creative research approaches, developing solid analysis plans, story-telling / building narratives, and presenting effectively to clients.
• Work with Consultants and Analysts to ensure their growth on foundational skills - technical, project management, and client-management related.
• Work with our HR team and senior leadership on innovation as a manager and talent developer.
• Ensure the health of the team and act as cultural standard-bearers - we want all of our employees to find the best version of their career at this company and you are responsible for making sure your team feels empowered and supported in this goal.
• Build client relationships 
• Use your excellent client management skills to continue driving Known’s long-standing and deep relationships with existing clients. 
• Build compelling proposals that win projects and new clients.
• Attract new business by networking and pursuing leads.

WHO YOU ARE AND WHAT YOU HAVE DONE

• You have 5+ years of custom survey / quantitative experience at a research firm, media agency, consulting agency, or similar company.
• You’re a hands-on team member who loves both leading and doing analysis and finding a story in research data.
• You have expertise in audience measurement & consumption analytics (particularly on Nielsen): synthesizing data to arrive at clear audience insights & definitions.
• You have superior people management skills and a toolkit of techniques to mentor, develop, and engage a team.
• You have experience in managing a team with an established record of developing technical, analytical and consultative skills in others. You can speak to the skills and approaches you’ve developed to building a healthy and growing team.
• You have fluency in talking about strategic marketing problems, a practical understanding of what our clients are trying to achieve, and you have the technical experience to know how best to approach these problems. Specific examples include:
• Early stage market opportunity assessment
• Audience insights for new products, new shows, new services, etc.
• Customer segmentation (e.g., using Latent Class Clustering) and needs assessment
• Feature/needs prioritization to support product development (e.g., using MaxDiff, TURF analysis)
• Pricing/Packaging/Product Portfolio optimization (e.g., using Conjoint)
• Path-to-Purchase research
• Value Proposition development
• Positioning and Messaging research
• Brand Tracking and/or Media Tracking research
• Media Measurement analysis and research
• You have a strong understanding of the television and streaming landscape, ideally including experience working with or for brands in the space
• Proactive data exploration: you independently explore and identify relevant data sources and metrics to test hypotheses and uncover new audience opportunities
• You go beyond presenting raw numbers and translate complex data into clear, concise and compelling strategic insights
• You have superb communication, narrative-building, and presentation skills.
• You have proficiency in a statistical package such as SPSS, SAS, Q; experience in R and Python is a plus.
• Knowledge of media buying, and how research can help optimize media buying is a plus.
• Knowledge and interest in working with consumer, entertainment and B2B brands alike is a plus.

SOME OF OUR PERKS

• Unlimited paid time off
• 401k with company matching and no vesting period
• Annual bonuses
• Generous medical plan
• Paid parental leave

ONE LAST THING TO ASK YOURSELF

All this might sound great, but you’re probably still wondering, “Would I be a good fit for Known?” or “Would Known be a good fit for me?” Our culture is propped up by four values that we aspire to every day: We are one team. We see the good. We never stop learning. There’s always a better way. At Known we are setting out to build something more than just a company. We are building a legacy filled with exceptionally talented people with a kaleidoscope of backgrounds, experiences, and origin stories who feel encouraged and empowered to bring their whole selves to work, and to partner with us in molding and shaping our culture through our values.

Known is an equal opportunity employer and does not discriminate against employees or qualified job applicants on the basis of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or locally protected class.

The base salary for this position is $110K - $125K.

         This range is posted in compliance with state and municipal Pay Transparency laws. In addition to base compensation, this role is eligible to receive additional Known benefits.

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