VP Account Management
Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity. We’re now on a mission to build the world’s first Social Revenue Platform.
We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest.
We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI.
About this position:
We are seeking a dynamic and experienced Vice President of Account Management to lead and oversee our Enterprise, Mid-Market, and SMB account management teams. This role is crucial for ensuring exceptional client satisfaction, driving retention and revenue growth, and maintaining strong client relationships. The position reports directly to the Chief Customer Officer. The ideal candidate will have a proven track record in leading commercial account management or customer success teams in the Martech industry, have exceptional leadership skills, and possess a strategic mindset.
What you'll be doing:
Leadership and Strategy:
- Develop and implement the strategic vision for the account management department.
- Lead, mentor, and develop a high-performing account management team.
- Set and monitor KPIs and OKRs to ensure departmental goals are met or exceeded.
- Collaborate with the VP of Sales, the VP of Professional Services, the Head of Support, the Chief Strategy Officer, and the executive team to align account management strategies with overall company goals.
Client Relationship Management:
- Establish and cultivate relationships with C-level executives across top client accounts, becoming a trusted strategic advisor.
- Act as the executive point of contact for key clients, addressing any escalations, needs and concerns.
- Lead strategic conversations with clients, demonstrating a deep understanding of their business challenges, industry, and opportunities providing tailored solutions.
- Ensure client satisfaction through proactive communication and problem-solving.
Revenue Growth:
- Identify opportunities within your team for account growth and expansion.
- Lead the team to deepen engagement with current clients, driving upsells and cross-sells to contribute to an overall revenue increase.
- Lead the team in the expansion of existing holding companies into new brands and logos.
- Manage Net Revenue and Gross Revenue Retention.
- Develop and implement strategies to increase revenue from existing accounts.
- Step in and help close individual business when needed.
- Work closely with the sales and marketing teams to identify and pursue new business opportunities.
- Forecast quarterly retention targets.
Operational Excellence:
- Oversee the account management process to ensure efficiency and effectiveness.
- Manage the building and maintenance of team commission and incentivization plans to drive performance.
- Implement best practices and standard operating procedures for the department.
- Monitor and analyze account performance metrics to drive continuous improvement.
- Ensure compliance with company policies and industry regulations.
Collaboration and Communication:
- Collaborate with cross-functional teams, including sales, marketing, strategy, services, and customer support, to deliver exceptional client experiences.
- Influence Product Development with Client Feedback: Serve as a key liaison between the account management and product teams, ensuring client feedback directly influences the product roadmap.
- Communicate effectively with internal and external stakeholders.
- Provide regular updates to the executive team on account management performance and client feedback.
We are committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. If you identify with any of the following, we encourage you to apply!
- 12+ years of experience in account management or commercial customer success, with at least 5 years in a leadership role, with a proven ability to lead transformations in account management teams, shifting to proactive engagement and revenue generation.
- Bachelor’s degree in Business Administration, Marketing, or a related field (Master’s degree preferred).
- Industry-Specific Experience Or Background in SaaS, Marketing, and Influencer Marketing is beneficial.
- Experience in Influencer and Social Media Marketing industry strongly preferred.
- Knowledge and proficiency in Salesforce required.
- Advanced problem-solving and negotiation skills.
- Proven track record of managing and growing key client accounts.
- Strong leadership and team management skills.
- Excellent communication and interpersonal skills.
- Strategic thinker with the ability to develop and execute long-term plans.
- Ability to analyze data and metrics to drive decision-making.
- Proficiency in account management software tools.
How you work:
- You’re proactive and results-driven, always taking initiative, aligning your actions with company goals, and delivering consistent outcomes.
- Strategic and forward-thinking, you balance immediate needs with long-term opportunities to drive impactful, innovative results.
- Your curiosity fuels success, keeping you sharp on industry trends, competition, and our cross-functional business dynamics.
- Adaptable and resourceful, you handle shifting priorities with ease, manage your time effectively, and know when to ask for support.
- You share insights to help the team stay ahead and make informed decisions.
- You bring positivity and resilience to every challenge, tackling obstacles with grit and optimism that inspires those around you.
- You lead with emotional intelligence, building trust, supporting others, encouraging growth, and fostering strong relationships through empathy and collaboration.
Our approach to compensation:
We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.
Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only.
To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted.
Additionally, all permanent team members are granted stock options and are eligible to participate in various benefits plans as part of their overall compensation package.
Salary Range:
$250,000 - 300,000 OTE
*Co-op team members, independent contractors, and freelancers are not eligible for company benefits.
#LI-Hybrid
Where we work
We have hubs in Boston, MA; Vancouver, BC; Toronto, ON; and Vancouver, WA. We post our positions in the location(s) where we are open to having the successful candidate be located.
Diversity, inclusion, and accessibility
At Later, we are committed to fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit. We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change.
We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.
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