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Director, Content Marketing

New York, New York, United States

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services. 

Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity.

We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest.

We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI. 

About this position:

As Director, Content Marketing at Later, you'll spearhead our content strategy and thought leadership initiatives, creating high-impact content that resonates with enterprise B2C brands and marketing agencies. This role sits at the intersection of content, research, and SEO, transforming Later's unique platform data into compelling narratives that drive market authority. Reporting to the VP of Corporate Marketing, you'll balance regular content programming with major quarterly research initiatives while managing relationships with freelancers and agencies to scale content production. Your work will directly influence Later's position as the authority in social media and influencer marketing while driving pipeline growth.

What you'll be doing:

Strategy

  • Define and articulate Later's content vision and strategic roadmap, aligning with broader marketing and business objectives
  • Build a comprehensive, cross-channel content strategy targeting enterprise B2C brands and agencies alongside creators in the marketing ecosystem
  • Establish content governance frameworks that ensure quality, consistency, and performance
  • Develop and optimize the content team's tech stack, including AI and project management tools, and processes for maximum efficiency
  • Set and track ambitious goals for content's contribution to business growth

Technical/Execution

  • Oversee the execution of research-based content initiatives including quarterly reports, annual industry benchmarks, and ongoing data journalism
  • Establish measurement frameworks and reporting systems that demonstrate content ROI
  • Partner with leadership to allocate resources effectively across content initiatives
  • Manage the content department budget across freelance writers, SMEs, and agency support
  • Ensure content operations are efficient, scalable, and aligned with company objectives

Team/Collaboration

  • Build strategic partnerships with Brand, SEO, Demand Gen, Research, Design, Product Marketing, Sales, and Services teams
  • Represent content initiatives at the leadership level and secure necessary resources
  • Collaborate with Sales leadership to ensure content supports enterprise sales cycles and enablement
  • Partner with Research and Data Science to leverage Later's unique platform data
  • Foster relationships with industry thought leaders and media partners

Leadership

  • Manage, mentor, and develop a team of three direct reports: Senior Content Marketing Manager, Content Marketing Manager, and Podcast Host
  • Build a high-performing content department with clear roles, responsibilities, and career paths
  • Develop processes for coaching team members and providing actionable feedback
  • Manage relationships with agencies, freelancers, subject-matter experts (SMEs) and other external partners

Research/Best Practices

  • Implement governance models that ensure content quality, accuracy, and alignment
  • Stay ahead of enterprise content marketing trends and innovations
  • Lead data-driven content optimization initiatives
  • Establish regular content auditing processes and methodology

We are committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. If you identify with any of the following, we encourage you to apply!

  • 10+ years of B2B content marketing experience with at least 3+ years in a leadership role
  • Bachelor's degree in Marketing, Communications, Journalism, or related field
  • Proven track record of building and developing high-performing content teams
  • Experience managing complex content operations and budgets
  • Demonstrated success in developing content strategies that drive measurable business results
  • Experience creating content for enterprise B2B audiences and senior decision-makers
  • Strong analytical skills with experience connecting content to revenue metrics
  • Expertise in managing complex editorial calendars across multiple channels and formats
  • Experience with marketing technology stack optimization
  • Background in social media or influencer marketing

Nice to Haves:

  • MBA or advanced degree in relevant field
  • Previous experience at an enterprise SaaS company
  • Experience leading podcast or multimedia content programs
  • Experience with enterprise MarTech platforms
  • Background in data journalism or research-based content
  • Public speaking experience at industry events

How you work: 

  • You’re proactive and results-driven, always taking initiative, aligning your actions with company goals, and delivering consistent outcomes. 
  • Strategic and forward-thinking, you balance immediate needs with long-term opportunities to drive impactful, innovative results.
  • Your curiosity fuels success, keeping you sharp on industry trends, competition, and our cross-functional business dynamics. 
  • Adaptable and resourceful, you handle shifting priorities with ease, manage your time effectively, and know when to ask for support.
  • You share insights to help the team stay ahead and make informed decisions.
  • You bring positivity and resilience to every challenge, tackling obstacles with grit and optimism that inspires those around you. 
  • You lead with emotional intelligence, building trust, supporting others, encouraging growth, and fostering strong relationships through empathy and collaboration. 

Our approach to compensation:

We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.

Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only.

To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted. 

Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.

Salary Range: 

$190,000 - 210,000 base + bonus

 

#LI-Remote

Where we work

We have offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located. 

Diversity, inclusion, and accessibility

At Later, we are committed to fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit. We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change.

We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.

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