Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services. 

Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity.

We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, LinkedIn, YouTube, and Pinterest.

We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI. 

Senior Paid Media Manager

About this position:

We’re seeking a high-energy, results-oriented Senior Paid Media Manager to lead and optimize Later’s paid media programs across search, social, and display. You’ll be the primary driver of omnichannel paid campaigns that generate signups, leads, and revenue across both our SaaS platform and services business.

In this critical role, you’ll own campaign builds, testing frameworks, daily optimizations, and reporting—ensuring every dollar spent translates into measurable pipeline and growth. Partnering closely with our VP of Demand Generation, you’ll combine technical expertise with strategic vision to scale paid media into a high-performing engine for Later.

---

What you’ll be doing:

Strategy

• Develop and own Later’s full-funnel paid media strategy across B2B enterprise, SMB/mid-market, and B2C creator audiences.

• Align campaigns with audience insights, ensuring messaging, targeting, and creative maximize conversions.

• Partner with leadership to set and achieve ambitious monthly lead targets and quarterly OKRs.

Technical / Execution

• Lead execution across paid channels including:

  • Search: Google Ads (PMax, DemandGen, Search).

  • Social: Facebook, Instagram, TikTok, YouTube, LinkedIn.

  • Display/Programmatic: StackAdapt, RollWorks, or similar DSPs.

• Manage large budgets (7-figure annual spend) with a focus on efficiency and ROI.

• Build, launch, and optimize campaigns with rigorous QA and performance tracking.

• Collaborate with Creative, Web, and Brand teams on ad assets, landing pages, and remarketing strategies.

• Apply structured testing and experimentation to continuously improve engagement and conversion rates.

• Translate performance data into actionable insights, delivering concise updates to team and executives.

Team / Collaboration

• Partner with Sales, Revenue Operations, and Product Marketing to ensure leads generated are high-quality.

• Collaborate with Data teams to ensure seamless tracking, attribution, and reporting.

• Act as the cross-functional lead for paid media, aligning execution with broader GTM and demand generation priorities.

• Report frequently to the VP of Demand Generation on progress, blockers, and next steps.

Research / Best Practices

• Conduct competitive research to benchmark and innovate on campaign tactics.

• Stay ahead of industry trends, emerging platforms, and evolving paid media strategies.

• Share insights and evangelize paid media best practices across the marketing organization.

Leadership

• Serve as Later’s lead expert for paid media, setting a high bar for execution and results.

• Mentor team members and support peers in elevating paid media knowledge.

• Demonstrate Later’s values daily, acting as a visible driver of growth and excellence.

---

What you bring:

• Bachelor’s degree in Marketing, Business, or related field (preferred).

• 6+ years in paid media roles, serving as the primary implementor and strategist in SaaS, B2B, or B2C tech contexts.

• Proven success driving pipeline and revenue through multi-channel paid campaigns.

• Deep technical expertise in Google Ads and Meta, with strong experience across LinkedIn, TikTok, and display/ABM platforms.

• Advanced proficiency in data tools such as GA4, Salesforce, Mode, Supermetrics, Amplitude, with ability to manipulate and analyze large datasets.

• Demonstrated success managing 7-figure ad budgets efficiently.

• High standards for creative quality, user experience, and precision targeting.

• Strong understanding of web UX and how it ties into campaign performance.

• Track record of meeting aggressive growth targets in fast-paced environments.

Nice to have:

• Experience with visualization tools like Mode or Looker.

• Familiarity with CMS tools (Contentful, WordPress).

---

How you work:

• You’re proactive and results-driven, always aligning your actions with company goals.

• Strategic and forward-looking—you balance short-term optimization with long-term growth.

• Curious and analytical—you seek insights from data and industry trends to inform your approach.

• Adaptable and resourceful—you thrive in dynamic environments and manage shifting priorities with ease.

• Collaborative—you share learnings openly and elevate team performance.

• Resilient—you tackle challenges with positivity, grit, and optimism.

• Emotionally intelligent—you build trust, support others, and strengthen cross-functional relationships.

---

Compensation & Benefits:

We take a market-based, data-driven approach to compensation, benchmarking against industry standards by function, level, and location. Compensation for this role is structured as salary only.

💰 Salary Range: $120,000 – $145,000
📈 Bi-annual compensation reviews based on performance and market factors
✨ Benefits eligibility for all permanent team members

Note: Co-op team members, contractors, and freelancers are not eligible for benefits.

#LI-Remote

Where we work

We have offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located. 

Diversity, inclusion, and accessibility

At Later, we are committed to fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit. We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change.

We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.