Director, Paid Social

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services. 

Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity.

We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, LinkedIn, YouTube, and Pinterest.

We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI. 

About this position:

Later is seeking a Director, Paid Social to lead our paid media team in delivering high-impact, influencer and organic paid social campaigns across Meta, TikTok, YouTube, and emerging platforms. You will own paid media strategy, oversee team performance, and scale operations, while developing a team of Paid Social Managers and Specialists into a best-in-class function.

This is a strategic leadership role that partners closely with Account Management, Strategy, Sales, Creative, and Analytics to fully integrate paid social into influencer programs that deliver measurable business results for enterprise clients.

What you'll be doing:

Strategy

• Define and evolve Later’s paid social campaign methodology to deliver best-in-class campaigns and measurable ROI.
  
  
• Lead the development of outcome-based paid social strategies and establish trafficking standards rooted in industry best practices.
  
  
• Develop paid media resourcing and headcount strategy to inform team growth and skillset requirements.
  
  
• Stay ahead of platform updates, trends, and tools to maintain a competitive advantage for Later and our clients.

Technical/ Execution

• Develop and codify optimization frameworks that scale performance without sacrificing quality.
  
  
• Build and maintain strategic relationships with Meta, TikTok, YouTube, and other platform and tech vendors to unlock early access opportunities, insights, and product betas.
  
  
• Partner with RevOps and Finance to forecast budgets, manage pacing, and ensure profitable campaign delivery.
  
  

Team / Collaboration

• Lead, coach, and grow a team of Paid Social Managers and Specialists to deliver industry-leading results.
  
  
• Establish clear performance standards and career paths that develop high-performing talent.
  
  
• Collaborate cross-functionally with Influencer Strategy, Creative, RevOps, and Analytics leaders to ensure seamless delivery.
  
  
• Build a culture of accountability, collaboration, and continuous learning across the team.

Leadership

• Act as a strategic partner to senior clients, advising on paid media best practices, measurement, and optimization.
  
  
• Present insights and recommendations to executive-level stakeholders, internally and externally.
  
  
• Champion paid social as a growth driver within Later, advocating for its integration into broader influencer and marketing strategies.

Research/Best Practices

• Build frameworks to ensure proper scoping and feasibility checks pre-sale, validating media opportunities before contracting.
  
  
• Monitor emerging channels, technologies, and competitor activity to continuously evolve Later’s paid social offering.

What success looks like:

• Consistently deliver against client and company targets for ROAS, CPA, and other key performance metrics.
  
  
• Establish Later’s paid social function as an industry leader, recognized for innovation, scale, and measurable client impact.
  
  
• Build a high-performing team with strong career development paths, low attrition, and high engagement.
  
  
• Secure early access to key platform features, betas, and insights that give Later and clients a competitive edge.
  
  
• Create scalable frameworks and playbooks that standardize delivery while maintaining creative excellence.

What you bring:

• 8+ years of experience in paid social media, with at least 3–5 years in a leadership role.
  
  
• Proven track record of driving measurable results across enterprise-level campaigns on Meta, TikTok, YouTube, and other emerging platforms.
  
  
• Deep knowledge of paid social strategy, campaign optimization, and performance measurement.
  
  
• Experience building, scaling, and managing high-performing teams.
  
  
• Strong relationships with major social platforms and an ability to leverage them for client advantage.
  
  
• Demonstrated ability to collaborate cross-functionally with strategy, creative, sales, and analytics teams.
  
  
• Strong analytical skills, with the ability to translate data into actionable insights and recommendations.
  
  
• Excellent communication and executive presence, with experience influencing senior stakeholders and clients.
  
  
• Growth mindset with curiosity to continuously evolve approaches and adopt new tools, platforms, and frameworks.

How you work: 

• Driven by Impact: You deliver results that matter—prioritizing high-value work, meeting deadlines, and adapting quickly while keeping outcomes clear.
• Strategic & Customer-Centric: You anticipate risks and opportunities, connect decisions to long-term growth, and build trust through proactive insights.
• Curious & Growth-Oriented: You seek knowledge, ask sharp questions, and apply learnings fast—challenging the status quo with a mindset of improvement.
• Collaborative & Resilient: You thrive in change by staying resourceful, solution-focused, and positive—removing roadblocks, sharing insights, and keeping morale high.
• Accountable & Honest: You own your work, hold yourself and others to a high bar, and use transparent feedback to drive growth.
• Emotionally Intelligent: You build trust through empathy and collaboration, foster inclusion, and inspire others with grit, optimism, and integrity.

Our approach to compensation:

We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.

Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only.

To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted. 

Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.

Salary Range: 

$ 140,000-170,000 OTE

*Co-op team members, independent contractors, and freelancers are not eligible for company benefits. 

#LI-Hybrid  #LI-Remote

Where we work:

We have offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located. 

Diversity, inclusion, and accessibility:

At Later, we are committed to fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit. We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change.

We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.