Back to jobs

Director, Field Marketing and Events

About the Job: 

We are seeking a highly motivated, strategic, and results-driven Head of Global Field Marketing & Events to lead our field marketing initiatives, event strategy and help drive pipeline growth and territory health across LaunchDarkly’s global sales teams. 

This individual will be responsible for creating and executing integrated marketing strategies, engaging prospects, execution for third party conferences and LaunchDarkly organized field events, scaling and executing our multi-city roadshow and supporting the overall growth of our brand. The ideal candidate will have extensive experience in field marketing within the DevOps industry, a deep understanding of enterprise sales dynamics, and a passion for driving success.

Responsibilities:

  • Develop and execute comprehensive field marketing strategies to drive pipeline growth, support sales objectives, and increase brand awareness within targeted enterprise segments.

  • Provide leadership, strategy, and vision for LaunchDarkly’s execution of field events and conferences that ties into key business objectives

  • Collaborate with global enterprise sales teams to identify and prioritize key markets and accounts, develop targeted marketing campaigns, and support account-based marketing initiatives.

  • Analyze territory health and campaign performance with KPIs to optimize marketing strategies, enhance targeting, and improve overall funnel performance.

  • Work closely with the Events team and manage regional events, including trade shows, conferences, webinars, and executive roundtables, ensuring high-quality execution and ROI.

  • Leverage digital marketing channels, including social media, email, and content marketing, to reach target audiences and generate qualified leads. 

  • Effectively manage and enable a team of global field marketers to plan and execute against key business objectives.

Qualifications:

  • 10+ years of marketing experience with a proven track record of driving pipeline growth and supporting territory health through innovative marketing strategies and tactics.

  • 7+ years of event management and field marketing experience

  • Excellent project management, organizational, and multitasking skills, with the ability to prioritize and manage multiple projects simultaneously.

  • Strong analytical and data-driven mindset, with experience using marketing analytics tools and CRM systems (e.g., Salesforce).

  • Exceptional written and verbal communication skills, with the ability to create compelling content and messaging for diverse audiences.

  • Experience working with global, remote teams and collaborating with cross-functional stakeholders.

  • Willingness to travel as needed to support regional marketing events and initiatives.

Pay:

Target pay range for a Level M4 in San Francisco/Bay Area: $165,000 - $194,000* 

*Restricted Stock Units (RSUs), health, vision, and dental insurance, and mental health benefits in addition to salary.

LaunchDarkly operates from a place of high trust and transparency; we are happy to state the pay range for our open roles to best align with your needs. Exact compensation may vary based on skills, experience, degree level, and location.

About LaunchDarkly:

Modern software delivery was supposed to be the foundation for a thriving digital business but reality has proven otherwise. Slow, inefficient development cycles, costly outages, and fragmented customer experiences are preventing developers from building their best software. The LaunchDarkly platform helps developers innovate on new features faster while protecting them with a safety valve to instantly rewind when things go wrong. Developers can target product experiences to any customer segment and maximize the business impact of every feature. And by gradually rolling out new application components, they escape nightmare "big-bang" technology migrations. 

The LaunchDarkly platform was built to guide engineers to the next frontier of DevOps by:

  • Improving the velocity and stability of software releases, without the fear of end customer outages

  • Delivering targeted experiences by easily personalizing features to customer cohorts

  • Maximizing the business impact of every feature through the ability to experiment and optimize

  • Coordinating the release and optimization of software to provide consistent experiences across mobile platforms and device types

  • Improving the effectiveness and productivity of engineering teams, by providing insights into engineering cadence and stability

At LaunchDarkly, we believe in the power of teams. We're building a team that is humble, open, collaborative, respectful and kind. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, or disability status. LD invites any applicant to review our written Affirmative Action Plan. To do so, contact People Ops at hr@launchdarkly.com.

Do you need a disability accommodation?

Fill out this accommodations request form and someone from our People Operations team will contact you for assistance. 

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...

Education

Select...
Select...
Select...
Select...
Select...

U.S. Standard Demographic Questions

We invite applicants to share their demographic background. Please note this optional survey is different from the EEO questions further in the application -- we encourage you to answer both, as one is required for government reporting, and the other includes additional questions to further identify areas of improvement in our goal to become a more diverse and inclusive organization. Your responses will not be associated with your specific application and will not in any way be used in the hiring decision.

Select...
Select...
Select...
Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in LaunchDarkly’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.