
Senior SEO Specialist
📌 Senior SEO Specialist – Strategy & Execution Lead (Contractor, Remote)
We are looking for a Senior SEO Specialist who will own and lead the entire SEO strategy. This is a high-impact, hands-on role that combines strategic vision with strong technical capabilities. You’ll be responsible for designing, implementing, and optimizing SEO initiatives across all our digital assets, with a strong focus on increasing organic traffic, brand visibility, and search engine rankings.
You’ll work cross-functionally with content, product, and dev teams, but you’ll also be expected to drive execution autonomously.
🗓 Start date: July 2025
📆 Contract type: Contractor
🌐 Work hours: Monday to Friday, 7.30 to 16.30 PST, 100% Remote
🛠️ What You’ll Be Doing
- Design and execute a comprehensive SEO strategy aligned with business goals.
- Perform competitive analysis, keyword research, and market trends to identify growth opportunities.
- Set measurable SEO KPIs (rankings, traffic, conversion rates).
- Conduct technical audits and resolve issues related to crawling, indexing, page speed, mobile responsiveness, structured data, Core Web Vitals, etc.
- Optimize site architecture, internal linking, URL structures, and canonicalization.
- Manage and improve sitemap.xml, robots.txt, schema markup, and redirection logic.
- Guide and implement SEO best practices in product pages, collections, and landing pages.
- Collaborate with content writers and product teams to optimize existing content and develop new assets that rank.
- Define and implement a white-hat backlink acquisition strategy.
- Monitor and manage domain authority and off-site signals.
- Track performance using tools like Google Analytics, Search Console, Ahrefs/Semrush, Screaming Frog, etc.
- Deliver regular SEO performance reports with actionable insights.
✅ What You Need to Succeed
Must-haves
- 4+ years of experience in SEO with proven results (preferably in e-commerce or B2B).
- Strong knowledge of technical SEO and ability to perform hands-on optimizations.
- Familiarity with Shopify (or similar platforms), HTML, CSS, and basic JavaScript.
- Strong analytical mindset, comfortable working with large datasets and drawing insights.
- Excellent written and verbal communication in English.
- Proactive, independent, and self-driven... You get things done!
Nice-to-haves
- Experience in industrial, construction, or machinery markets.
- Familiarity with schema.org markup and automation of SEO audits.
- Google Search Console API or GA4 integration knowledge.
🧭 Our Recruitment Process
Here’s what to expect from our candidate-friendly interview process:
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Initial Interview – 60 minutes with our Talent Acquisition Specialist
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Culture Fit – 30 minutes with our Team Engagement Manager
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Final Stage – 60 minutes with the Hiring Manager - Technical Interview
🌟 Why Join Launchpad?
We believe that great work starts with great people. At Launchpad, we offer:
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💻 Fully remote work with hardware provided
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🌎 Global team experience with clients in Northamerica
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💸 Competitive USD compensation
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📚 Training and learning stipends
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🌴 Paid Time Off (vacation, personal, study)
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🧘♂️ A culture that values autonomy, purpose, and human connection
✨ Ready to make your mark? Apply now and be part of something exciting.
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