Job Application for SEO Analyst at LendingTree

THE POSITION

LendingTree is seeking a strategic and driven SEO analyst to join our SEO/Content Marketing team. Our team’s main goal is to increase the visibility of and traffic to LendingTree.com and subsidiary websites through a multidisciplinary team of analysts, editors, writers and PR specialists.

The SEO analyst will help execute the SEO strategy for our personal finance verticals and products at LendingTree, which is used by thousands of people to make better financial decisions. You will work with our team of writers, editors and analysts to build an even stronger organic presence for our brands. You will be responsible for supporting the growth of our business through traffic, product coverage and user engagement, in addition to reporting on performance and findings.

RESPONSIBILITIES

Support strategy and execution of the growth of the deposits category
Analyze informational guides and reviews of financial products and provide recommendations on ways to better meet user intent and expectations
Assist in data collection and analysis for development of tools, features and calculators on our website
Identify and prioritize ideas for new content based on research into user needs and general trends
Propose hypotheses and lead tests to improve traffic, engagement and conversions
Follow relevant news and conduct research to develop expertise
Track industry trends and competitor activity
Monitor and apply current SEO and UX quality standards

Qualifications

1-2 years relevant SEO/Digital Marketing experience
Demonstrated history of being a self-starter with a strong work ethic and constant drive for improvement
Attention to detail
Excellent written and verbal communication skills
Ability and eagerness to interpret data
Collaborative team player with ability to work independently and manage multiple projects/tasks
Comfortable working with Microsoft’s Excel (i.e. vlookup, pivot tables, graphs)
Comfortable with basic HTML

Preferences

Background in the personal finance industry
Background on digital marketing
Working knowledge of SEO best practices and tools including Google Analytics, Google Search Console, Ahrefs and SEMrush

ABOUT THE COMPANY

LendingTree is the nation’s largest online lending marketplace. That means we connect customers with multiple lenders, so they find the best deals on loans, credit cards, savings accounts and insurance. Our goal is to help people save money, and we believe the best way to do that is by giving them a way to shop for loans and compare lenders, so they make their best financial choices.

Our CEO Doug Lebda founded the company in 1996 after a frustrating house-hunting experience. In those days, we mostly helped people find good mortgage deals. Now, we help consumers find their best in personal loans, auto loans, business loans, student loans, credit cards, savings accounts, home equity loans and more.

What else you should know:

We’re a publicly-traded company (TREE).
We’ve welcomed several other companies into the LendingTree family to augment our efforts at helping borrowers make their most sensible financial choices.
We’ve built the LendingTree app and My LendingTree dashboard to give consumers tools to manage and monitor their financial health.

The base pay range for this position in Seattle/New York/Colorado/California is $60,000-80,000 however, base pay offered may vary depending on internal factors, job-related knowledge, and experience.

Benefits: Medical, dental, vision insurance and 401(k) matching

CULTURE

We’re a fast-paced company with an entrepreneurial bend. We work hard and test our products often. We’re collaborative, ambitious, candid and high-energy. Our teammates are some of the brightest, most talented people you’ll ever work with. We care more about your smarts than we do about the kinds of clothes you wear (but please, do wear clothes to work!), and we’re pretty good about rewarding innovation, creativity and the knack for just getting stuff done (we even have an award for employees called the GSD, “Get Stuff Done”).

Come work with us!

LendingTree is the kind of company that not only promotes diversity and inclusion, we thrive because of these values. We do not discriminate based on race, color, religion (or creed), gender, gender expression, age, national origin, disability, marital status, sexual orientation or military status.

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LendingTree Voluntary Demographic Questionnaire

At LendingTree, we know our differences make us stronger. That’s why we’ve built a team bursting with unique perspectives, skills and experiences. We embrace our differences, and our goal is to develop a culture of understanding and respect for our coworkers, customers and communities. Through inclusive policies and equitable initiatives, we’re on our way.

With this in mind, we invite you to help us gather a better understanding of our applicant population. Below is a set of voluntary demographic questions that will help us evaluate and improve our recruitment, diversity and belonging efforts. If you choose to fill them out, the responses will be used in aggregate only to help us identify areas of improvement in our hiring process, and will be kept secure and confidential. Your responses will not be associated with your application, and will not in any way be used in the hiring decision. Also, your decision not to answer the questions will not affect your application in any way.

Additionally, LendingTree is committed to providing reasonable support and accommodations in our recruiting processes for qualified candidates who require such. If you need support, please reach out to RecruitingOps@lendingtree.com.

Reasonable accommodations can include:

Providing closed captioning during video interviews and / or utilizing Zoom Chat
Providing interview materials in larger font size print
Allowing service animals during on-site interviews
Providing reserved parking for on-site interviews
Providing written feedback during the interview process
Conducting interviews fully remote as opposed to on-site

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LendingTree is committed to providing reasonable support and accommodations in our recruiting processes for qualified candidates who require such. If you need support, please indicate below and reach out to RecruitingOps@lendingtree.com.

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SEO Analyst

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