Back to jobs
New

Senior Ad Operations Manager

Remote, USA

About Life360

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app and Tile tracking devices empower members to protect the people, pets, and things they care about most, with a range of services including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 83.7 million monthly active users (MAU), as of May 2025 across more than 150 countries. 

Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our members, we have become a household name and the must-have mobile-based membership for families (and those friends that basically are family).

Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com.

Life360 is a Remote First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above. 

About The Team

The mission of our recently formed advertising business is to match our members with brands, products, and services that improve everyday family life, generating new innovation in our free member experience.  We recognize that a thriving advertising business funds amazing deals and experiences for our members, while delivering rich insights and business results for brands that want to connect with everyday family life.

While advertising is a newer business at Life360, our ambitions are grounded in powerful foundations for a scaled business.  We are the 13th largest app by daily active users (DAU), possessing a unique understanding of family relationships, movement patterns and paths to real world purchases.  We are committed to a privacy by design approach to serving our members, while also maintaining an experience that is safe for brands catering to families.  Joining our team today is an opportunity to build a high growth business inside a trusted consumer brand that is growing our audience and expanding our value for our members.

The advertising team values teammates that have a bias for action, optimizing for momentum over perfection.  We value experimentation and thoughtful risk takers who embrace testing and learning from failure to innovate rapidly.  We believe in a mission-driven collaborative work style where we prioritize transparency, accountability, and shared purpose in everything we do.  Lastly, we want you to bring joy to the work - what we are doing requires tremendous energy and focus, so let’s have fun while we do it.

About the Job

We are looking for an Ad Operations Manager to join as an early member of our Sales and Client Service team in the Advertising business. This role requires a highly analytical, detail-oriented, and technically proficient individual who will be “hands on keyboard” in standing up and managing monetization strategies from direct advertiser campaigns and programmatic yield management.  This person should be well versed in troubleshooting operational and technical issues, analyzing campaign performance, and creating client-facing reports and actionable insights.  This individual should be well versed in Google Ad Manager as well as have experience working across demand and supply side partners in the ad tech ecosystem.  This is an individual contributor role with immense professional development opportunities as the business grows.

The US-based salary range for this position is $134,500 to $197,500. We take into consideration an individual's background and experience in determining final salary- therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.

What You’ll Do

  • Collaborate with internal teams (e.g., sales, product, engineering) and external partners (e.g., ad networks, DSPs, SSPs) to ensure smooth campaign execution and delivery
  • Analyze ad performance data and trends, generating detailed reports and providing actionable insights to optimize key metrics (e.g., CTR, eCPM, fill rates, revenue)
  • Lead the implementation of programmatic advertising strategies and integrations to enhance monetization
  • Ensure all advertising campaigns comply with industry standards, regulations (e.g., data privacy laws), and company policies
  • Assist in the evaluation and onboarding of new ad tech solutions and partners
  • Develop the overall processes for day-to-day operations, acting as the primary point of contact with all Ad Tech partners, including demand and measurement partners
  • Implement, maintain, and troubleshoot ad tags, ensuring proper ad delivery, accurate tracking, and minimal downtime
  • Run experiments to improve yield by managing different demand partners
  • Develop systems to ensure accurate implementation of campaign parameters (budgets, dates, targeting, impressions etc)
  • Be responsible for the development of off-shore support capabilities to scale ad operations

What We’re Looking For

  • At least 8 years experience working in Ad Operations with programmatic demand, across multiple demand formats and platforms
  • At least 2 years experience working with Google Ad Manager
  • Continuous learner who likes to stay abreast of new technologies and trends that can drive advertiser satisfaction and improved user experience
  • Successful track record of working with clients, understanding their needs, and delivering value
  • Grounded in the digital ad industry – campaign operations, ad technology, ad-targeting, data segment creation, measurement, and analysis
  • Excellent data analysis and communication skills required
  • Preference will be given to a candidate with experience in Ad Operations multiple different companies, working with multiple different systems
  • Someone who could flex to a leadership role as the scope of responsibilities grows.
  • Experience with varying ad-formats (e.g., display, native, video, etc.) is preferred

Other information

  • This position is US-based only, with a bias towards the east coast to more effectively serve stakeholders in US and European time zones
  • Our Benefits
  • Competitive pay and benefits
  • Medical, dental, vision, life and disability insurance plans (100% paid for employees)
  • 401(k) plan with company matching program
  • Mental Wellness Program & Employee Assistance Program (EAP) for mental well being
  • Flexible PTO, 13 company wide days off throughout the year
  • Winter and Summer Week-long Synchronized Company Shutdowns
  • Learning & Development programs
  • Equipment, tools, and reimbursement support for a productive remote environment
  • Free Life360 Platinum Membership for your preferred circle
  • Free Tile Products

Life360 Values

Our company’s mission driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference 

  • Be a Good Person - We have a team of high integrity people you can trust. 
  • Be Direct With Respect - We communicate directly, even when it’s hard.
  • Members Before Metrics - We focus on building an exceptional experience for families. 
  • High Intensity, High Impact - We do whatever it takes to get the job done. 

Our Commitment to Diversity

We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.

We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.

Create a Job Alert

Interested in building your career at Life360? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...
Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Life360’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.