Customer Marketing Manager, EMEA

Customer Marketing Manager, Retail, EMEA

This role aims to secure a customer-focused marketing manager to develop and deliver a retention marketing strategy for the EMEA Retail industry in ROW. 

Lightspeed powers the businesses that are the backbone of the global economy.

Our one-stop commerce platform transforms and unifies digital and physical operations by enabling multichannel sales, expansion to new locations, global payments, financial solutions and connection to supplier networks. With the Lightspeed commerce platform, merchants in retail and hospitality can build thriving businesses for the future.

We're passionate about enabling people to do their best work. We dream big and we're looking for people who do the same. With us, career milestones happen often and we celebrate every one. Come work with us and find out where your career will take you at Lightspeed!

• Your primary focus will be increasing customer engagement through a range of marketing campaigns and brand activities. 
• You will be responsible for driving expansion and product adoptions within our existing customer base, as you create campaigns aimed at reducing customer churn.
• As needed, you will support the EMEA Retail Partnerships team in the creation of assets required. 
• As the only Dutch speaking marketing resource, it’s critical to possess excellent Dutch written and verbal skills. 
• You will work closely with the Account Management team to organise events at the Lightspeed Amsterdam office
• The ideal candidate exhibits outstanding strategic thinking skills, is data-driven, has experience in crafting world-class marketing campaigns, and the energy and drive to own projects from ideation to execution.
• This role will develop, and implement annual and quarterly marketing roadmaps, calendars, campaigns and projects to drive pipeline and revenue for the EMEA Retail organisation.
• Ultimately owning the Lightspeed messaging in your market by writing, reviewing, and editing different content formats, including: customer emails, blogs, content for events, sales enablement, etc
• Work closely with the Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations
• Support new product launches by adapting product marketing assets produced globally for your local markets.
• Work with relevant stakeholders to host in-office events for customers in Amsterdam.

And a little bit of.... 

• While retaining customers is your primary objective, you will also be responsible for assisting the sales team in new business efforts
• Contributing as part of the wider team to achieve organisational objectives even if this means doing things that aren’t strictly within the scope of your role.
• Ability to work across multiple time zones when needed.

How you will know you are kicking ass:

• You’ve built strong, cross-functional relationships within the company
• You’re helping the sales team meet their targets
• Your campaigns help reduce customer churn

• 5+ years in a marketing role
• Bachelor’s degree in a relevant discipline
• Experience with NPS, referral, or customer advocacy programs
• Customer onboarding and adoption marketing
• Proven ability to develop marketing roadmaps, campaigns and projects from end-to-end. 
• Collaborative experience working with Product, Marketing and Sales leaders of various levels.

 Nice to have:

• Experience in the Retail industry

What will help you kick ass in this role?

• Comfortable writing B2B marketing copy in Dutch.
• Proficiency managing translation agencies and freelance writers and translators.
• Highly organised, analytical and a motivated self-starter
• You thrive in a fast paced environment
• Comfortable coordinating small scale events
• Strong project management and communication skills to lead and influence multiple stakeholders to meet project objectives and deadlines
• Superior analytical skills with proven data tools experience including Salesforce, Looker, etc.
• No-limits mindset, creative flair, initiative and positive attitude to convince and lead people and teams from different departments
• A strategic and analytical mind with a customer-centric focus and ownership mentality to deliver on business objectives
• Strong project management and communication skills to lead and influence multiple stakeholders to meet project objectives and deadlines.
• Ability to write data-driven marketing briefs to inform and demonstrate the ROI of the marketing campaigns, then translate the brief into clear marketing deliverables.
• Strong mastery for identifying retention and upsell marketing opportunities for growing an existing customer base.

To all recruitment agencies: Lightspeed does not accept unsolicited agency resumes. If we have not directly engaged your company in writing to supply candidates for a specific vacancy, Lightspeed will not be responsible for any fees related to unsolicited resumes.

Lightspeed is a proud equal opportunity employer and we are committed to creating an inclusive and barrier-free workplace. Lightspeed welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Where to from here?
Obviously, this has to be mutually beneficial: we want you to step into a role you love, and we want to offer you a place you’re proud to come to every day. For a glimpse into our world check out our career page here.

Lightspeed is building communities through commerce, and we need people from all backgrounds and lived experiences to do that. We were founded in 2005, in Montreal’s gay village and our original members were all part of the LGBTQ+ community. The ethos of our business has been about inclusion from the very beginning, and we strive to provide a workplace where everyone belongs.

Who we are:
Powering the businesses that are the backbone of the global economy, Lightspeed's one-stop commerce platform helps merchants innovate to simplify, scale, and provide exceptional customer experiences. Our cloud commerce solution transforms and unifies online and physical operations, multichannel sales, expansion to new locations, global payments, financial solutions, and connection to supplier networks.