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Marketing Director

United States

About Lineage

Lineage is revolutionizing real estate investing by making generational wealth accessible to everyone. We provide a modern, all-in-one platform that helps investors, property managers, and partners succeed through hands-on education, asset management, and a real-time investment property marketplace. With over $1.5 billion in transactions, we’re simplifying rental property ownership and empowering everyday people to build long-term wealth—anytime, anywhere.

 

Position Overview

We’re looking for a mission-driven, creative, and data-savvy Director of Marketing to lead our demand generation, brand presence, and campaign performance across all channels.

As Director of Marketing, you’ll set and execute a holistic marketing strategy across our B2C and B2B2C lines of business. You’ll collaborate cross-functionally to define our voice, grow our audience, and drive results.

This is a player-coach role - ideal for someone ready to lead while still executing alongside a lean, high-output team. You’ll bring strategic vision and hands-on skills to drive growth, test new ideas, and scale what works.

 

Key Responsibilities

  • Define and enforce brand strategy across channels, ensuring voice and visuals align across B2C and B2B2C initiatives
  • Develop and execute content strategy, including SEO, web optimization, and email marketing
  • Track and optimize campaign performance, CAC, conversion rates, and ROI
  • Lead demand generation through paid social, search, and digital campaigns
  • Own HubSpot marketing operations: CRM, automation, landing pages, lead flows, and reporting
  • Collaborate cross-functionally with sales, product, and leadership on messaging and GTM strategy
  • Mentor and manage a small team and external vendors/contractors
  • Support product marketing and launch campaigns tied to platform features and updates
  • Coordinate marketing efforts around key industry events and activations

 

Qualifications

  • 6 -10 years of progressive marketing experience with a blend of performance, content, and brand strategy
  • Proven experience managing paid campaigns and performance marketing channels
  • Strong working knowledge of HubSpot or equivalent CRM/automation tools
  • Deep understanding of buyer psychology, marketing funnels, and growth metrics
  • Experience operating in high-growth, dynamic environments—ideally SaaS, fintech, or proptech
  • Comfortable as a player-coach, blending strategic leadership with hands-on execution
  • Data-driven and fluent in analyzing performance and reporting on KPIs (CAC, LTV, conversion, etc.)

 

Our Core Values

FUN: We create authentic moments of enjoyment with our team and customers. Winning is fun, but so is playing the game.

TRUST: We act with integrity in all aspects of our business, building confidence inside and outside our organization.

DWYSYD (Do What You Say You Will Do): We are reliable, consistent, and take commitments seriously. Accountability drives performance.

TRANSPARENCY: Clear communication and shared awareness allow us to address challenges head-on and make better decisions.

TEAM FOCUS: We leverage collective capabilities and empower others to do great things. Collaboration drives success.

RESULTS DRIVEN: We maintain constant focus on achieving measurable goals aligned with our mission and objectives.

 

Why Join Lineage?

Growth & Impact: We're 3x-ing our team over the next 12 months. You'll have significant autonomy, direct mission impact, and clear paths to leadership as we revolutionize how millions invest in real estate.

Remote-First: We thrive as a globally distributed team with a bias for action, staying true to our core values while defining the future of real estate investing. 

Your Opportunity: We're making institutional-grade investing accessible to everyone -- work that's both technically challenging and deeply meaningful.

We're looking for: Ambitious people excited to tackle big challenges. No "perfect" candidate exists—we encourage applications even if you don't check every box. Lineage is where you grow professionally while contributing to something bigger than yourself.

Lineage is committed to creating an inclusive and respectful work environment where everyone brings their authentic self to work. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other protected status under applicable law.

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