Associate Influencer Strategist

Who We Are:

At M Booth, we are a culture-first communications agency that attracts the best people and the best brands to a workplace that’s alive with courage, ideas, respect, and humanity. We are relentlessly passionate about our clients and their business, whether that means staying at the forefront of the digital and social evolution, sharpening our earned storytelling skills, or unleashing game-changing insights that result in campaigns that win in the marketplace.

We are a hybrid workforce and believe that inspiration, relevance, and leadership are about how you do it, not where you do it from. We encourage all our employees to “Be IRL” – this code stands for being Inspired Relevant Leaders. Now, more than ever, our interactions and our relationships are mission critical to our community and our success. They build a culture that enables all of us to do great things and grow together. We invite you into our world of creativity, ideation, and communication. Come Be Inspired…come work with us at M Booth.

M Booth is looking for an Associate Influencer Strategist for its Consumer Practice, primarily on Febreze - a Brand that is doing a lot of fresh things in the digital space! This position plays a vital role in developing and executing influencer marketing campaigns to drive popularity and create stop-in-your-scroll content.

A few things to know before applying:

1. Team is everything. We pride ourselves on being egoless (or close to it). If you like being part of a supportive and selfless group of people, there’s a good chance you’ll be a fit.
2. Intellectual curiosity is rewarded, even more than raw intelligence. If you love to read, consume media, tinker, solve problems, and make cool things, we’d love to chat.
3. This is a fast-paced environment. Be able to roll with it, while holding onto your spirit and sense of fun! 

Responsibilities:

• Assistance in the development and implementation of influencer marketing strategies and campaigns
• Research and identification of relevant influencers across various social media platforms and niches, considering target audience and brand alignment
• Management of influencers through outreach, negotiation, and contract management, ensuring timely delivery of content and adherence to brand guidelines
• Sharing updates on trends, socialplatform updates, FTC guidelines, and industry changes
• Measurement, conducting ongoing reporting and packaging it into client-ready report
• Monitoring of competitor social and influencer activity

What You’ll Bring:

• One to three years experience working in influencer marketing
• Familiarity with social media platforms, specifically TikTok, Instagram, and YouTube
• Ideally, experience/ background knowledge in CPG (Consumer Packaged Goods) brands 
• Strong writing and communication skills (social media writing a plus)
• Ability to follow process and clearly-outlined steps and protocols
• Good at time and project management (administratively sound with a strong attention to detail)
• Is intrinsically motivated, takes ownership of projects and follows them through to the end
• Can stay centered and work effectively in a fast-moving environment

Nice-to-haves:

• Experience/ background knowledge in CPG (Consumer Packaged Goods) brands 
• Experience in influencer relations

What We’ll Bring:

Here are a few highlights of the benefits we offer at M Booth:

• A workplace that’s alive with courage, ideas, respect and humanity
• Professional growth and development programs to help advance your career
• Comprehensive health care and wellness plans for your entire family
• A 401(k) Savings Plan and Flexible Spending Accounts
• Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
• Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits
• SALARY: $56,000-70,000

Location: Remote or in the New York office

Our Flexible Work Policy: 

 

We believe that our best work happens in a hybrid working environment. If you are in the NYC (or commutable surrounding distance) hub we want to see you in person 2 days a week. That could mean in our office, in our client's office, on the road with them or attending an industry event.