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Director, Influencer CPG

New York, New York

Who We Are:

At M Booth, we are a culture-first communications agency that attracts the best people and the best brands to a workplace that’s alive with courage, ideas, respect, and humanity. We are relentlessly passionate about our clients and their business, whether that means staying at the forefront of the digital and social evolution, sharpening our earned storytelling skills, or unleashing game-changing insights that result in campaigns that win in the marketplace.

We are a hybrid workforce and believe that inspiration, relevance, and leadership are about how you do it, not where you do it from. We encourage all our employees to “Be IRL” – this code stands for being Inspired Relevant Leaders. Now, more than ever, our interactions and our relationships are mission critical to our community and our success. They build a culture that enables all of us to do great things and grow together. We invite you into our world of creativity, ideation, and communication. Come Be Inspired…come work with us at M Booth.

We are a collaborative mid-sized agency with an immediate opportunity for an Influencer Director to join our growing Corporate team!

What You’ll Do:

As an Influencer Director on the Corporate team, you will bring cultural insights and connections in the influencer/content creator space to help lead this programming on some of our biggest and most exciting CPG brands.  You’ll be responsible for leading the influencer program strategy and the growth of these programs.  Additionally, as influencers more and more are not just moving forward brand objectives but are driving cultural movements, you will have a seat at the table helping guide key clientele on culture strategy. Your role will be to help put our clients at the forefront of the cultural zeitgeist, driving relevance, talkability and badge value for our clients, through the lens of influencer amplification.

You are also a key member of new business pitches as well as selling in projects to clients. You are drafting and creating influencer programs, leveraging your influencer connections and networks to help our clients find the right influencers to work with, and you have a hand in program budgeting.  You’re expected to be tenacious in motivating teams, inspiring clients as you go above-and-beyond to understand their business and managing up in an effective manner to senior leadership. 

Who You Are:

  • A strategic and creative leader who is adept at building and selling in influencer programming strategies based on briefs and client needs
  • A strong networker with relationships that span fashion, beauty, food/bev, luxury, entertainment, sports, art, etc.

    • Out on the scene and ready to connect dots and developing relationships that matter and can drive impact for your clients

  • An expert in what and who is trending, and how to make the right influencer and tastemaker connections for brands in creative, innovative, and breakthrough ways that get clients excited, in both planned and opportunistic ways
  • An energetic and dynamic culture carnivore
  • A culture vulture with a can-do, future-forward approach and attitude
  • Creative and not a box checker
  • A critical thinker who goes beyond the surface level
  • Excellent communication skills; clear, vocal, articulate when presenting to clients, team and new business prospects
  • Someone who thrives in fast-moving and collaborative (read: not toxic) environment
    • We have a one-team one dream approach; there is no “me” in team
  • Exceptional problem-resolution skills, including the ability to think creatively and outside the box
  • A current seasoned Account Supervisor or Director

What You’ll Do:

  • Identify and proactively connect brands to influencers/content creators that will put them at the forefront of culture
  • Lead Influencer strategy across accounts; develop strategic recommendations, lead development of plans/presentations and sell-in major culture-forward programming
    • Must have built strategies/plans based on briefs, not just executed them.
  • Strengthen relations with and bring relevant tastemakers and influencers in to the fold of brands on an programmatic and ad hoc basis that can drive cultural relevance for our clients
  • Serve as a trusted voice and advisor to clients
  • Dissect client business objectives/goals and craft culture strategies - with influencer at the heart - that achieve those goals in a disruptive fashion
  • Day-to-day management of collaborations and partnerships
  • ID the future - the trends, people, brands that are relevant and complement the clients and work we do
  • Manage and oversee influencer/partner integrations + programs that speak to our brand’s targets and “make noise”
  • Report on competitive brand and lifestyle trends to clients; demonstrate ability to be nimble and develop one-of-a-kind “ways in” for brands harnessing these trends

 Client Leadership:

  • Actively provide strategic counsel and be a strategic voice for the client
  • Build strong relationship that establishes trust with clients
  • Supervise and direct account teams on client deliverables
  • Create and sell in influencer marketing programs with synergies between PR + organic social + paid social

Program Oversight & Management

  • Design work plans for programs
  • Ensure work output is the best it can be (of self and team members)
  • Liaise with influencers at special events + activations (virtual and in-person)
  • Collaborate within integrated agency teams and with agency partners
  • Problem-solve quickly when issues arise
  • Create and track budgets; understand profitability
  • Set goals and KPIs for your programs

 Team Management

  • Be motivational and inspiring, implementing ideas that help build culture
  • Set performance standards for account teams
  • Coach in real-time and provide actionable feedback and guidance to add value to teammate and the work
  • Challenger of status quo
  • A problem solver for the team – helps team find solutions
  • Collaborate with supervisors to determine staff and resource allocation against accounts based on strengths, passions and opportunity areas

 What You’ll Bring:

  • Solid foundation in influencer marketing with strong influencer relationships and networks
  • Experience with influencer ID, negotiation and activation management
  • Proven ability to lead projects, communicate effectively, think strategically and build of-the-moment and future-forward collaborations that transcend culture
  • Skilled in motivating teammates and helping them grow
  • In touch with cultural and industry trends
  • Ability to “roll with it” and be nimble when there are changes to pathways and needs to counsel on pivots
  • Ability to command a room and get stakeholder buy-in from multiple channels
  • 7-10 years of experience
  • Experience managing a team of 3-4 direct reports
  • Is self-directed, motivated, takes ownership of projects and follows them through to the end. Knows how to manage up to get what they need to succeed
  • Experience and/or passionate about the lifestyle, alcohol, food industry
  • Bachelor’s Degree
  • Openness to travel and evening’s out networking (this is required)

 What We’ll Bring:

Here are a few highlights of the benefits we offer at M Booth:

  • A workplace that’s alive with courage, ideas, respect and humanity
  • Professional growth and development programs to help advance your career
  • Comprehensive health care and wellness plans for your entire family
  • A 401(k) Savings Plan and Flexible Spending Accounts
  • Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
  • Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits
  • SALARY $101,000-135,000

Our Flexible Work Policy:

We believe that our best work happens in a hybrid working environment. If you are in the NYC (or commutable surrounding distance) hub we want to see you in person 2 days a week. That could mean in our office, in our client's office, on the road with them or attending an industry event. 

For those outside the NYC hub, you will be asked to be in person too. Examples of this may include client meetings, events or team meetings. There will also be in person opportunities for you to connect with others who live in your hub to collaborate and work together.

If you plan on working remotely, we can accept applicants from the following states:

Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Kansas, Louisiana, Maryland, Massachusetts, Minnesota, Nevada, New Jersey, New York, North Carolina, Pennsylvania, Texas, and Washington D.C.

M Booth & Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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