Vice President, Influencer Marketing

Who We Are:

At M Booth, we are a culture-first communications agency that attracts the best people and the best brands to a workplace that’s alive with courage, ideas, respect, and humanity. We are relentlessly passionate about our clients and their business, whether that means staying at the forefront of the digital and social evolution, sharpening our earned storytelling skills, or unleashing game-changing insights that result in campaigns that win in the marketplace.

We are a hybrid workforce and believe that inspiration, relevance, and leadership are about how you do it, not where you do it from. We encourage all our employees to “Be IRL” – this code stands for being Inspired Relevant Leaders. Now, more than ever, our interactions and our relationships are mission critical to our community and our success. They build a culture that enables all of us to do great things and grow together. We invite you into our world of creativity, ideation, and communication. Come Be Inspired…come work with us at M Booth.

 

Who You Are 

• An energetic and dynamic culture vulture 
• A strong networker with experience within influencer and celebrity marketing (experience with CPG, personal care and spirits is a plus!)
• A client whisperer who doesn’t just do what’s asked by your clients but is a true partner, guiding them by identifying and developing programs around their biz needs while establishing trust and collaboration between our team and theirs 
• Expertise in how influencers can drive success for brands, and guiding a team of influencer experts for your brands 
• An excellent communicator and presenter to clients, internal stakeholders, and new business prospects 
• An experienced new biz builder including incremental growth + new business 
• A critical thinker who goes beyond the surface level, and has exceptional problem-resolution skills, including the ability to think creatively and outside the box

What You’ll Do 

• Be a thought-leader and critical-thinker for clients and agency; meaningfully contributing to integrated marketing strategies – translating client’s brand objectives into successful influencer-led programs.
• Lead end-to-end influencer procurement process from influencer recommendations to negotiations to servicing the partnerships. 
• Vet and use social tools and technologies with a solid understanding of the paid social as well as influencer social analytics.
• Attend regularly scheduled client meetings (zoom or in-person) representing the team, owning the agenda and sharing recaps.
• Lead Influencer strategy across accounts; develop strategic recommendations and sell-in major culture-forward programming.
• Serve as a trusted voice and advisor to clients
• Day-to-day management of collaborations and partnerships 
• Proactively report on competitive brand and trends to client
• Strengthen relations with and bring relevant tastemakers, brand partners and influencers into the fold of brands on an programmatic and ad hoc basis
• Report on competitive brand and lifestyle trends to clients; demonstrate ability to be nimble and develop one-of-a-kind “ways in” for brands harnessing these trends 

Client Leadership:

• Actively provide strategic counsel and be a strategic voice for the client
• Build strong relationship that establishes trust with clients
• Supervise and direct account teams on client deliverables
• Create and sell in influencer marketing programs with synergies between PR + organic social + paid social

Program Oversight & Management

• Design work plans for programs
• Ensure work output is the best it can be (of self and team members)
• Collaborate within integrated agency teams and with agency partners
• Problem-solve quickly when issues arise; be solution-oriented in all scenarios
• Create and track budgets; understand profitability
• Set goals and KPIs for your programs
  
  

Team Management

• Be motivational and inspiring, implementing ideas that help build culture
• Set performance standards for account teams
• Coach in real-time and provide actionable feedback and guidance to add value to teammate and the work
• Challenger of status quo
• A problem solver for the team – helps team find solutions
• Collaborate with supervisors to determine staff and resource allocation against accounts based on strengths, passions and opportunity areas

What You’ll Bring:

• Solid foundation in influencer marketing with strong influencer relationships and networks
• Experience with influencer ID, negotiation and activation management
• Proven ability to lead projects, communicate effectively, think strategically and build of-the-moment and future-forward collaborations 
• Skilled in motivating teammates and helping them grow
• In touch with cultural and industry trends
• Ability to “roll with it” and be nimble when there are changes to pathways and needs to counsel on pivots
• Ability to command a room and get stakeholder buy-in from multiple channels 
• 10+  years of experience
• Experience managing a team of 3-4 direct reports
• Is self-directed, motivated, takes ownership of projects and follows them through to the end. Knows how to manage up to get what they need to succeed
• Established and growing network of relationships with influencer agents, managers, etc. 
• Proven experience with Influencer Marketing and up to date on trends, best practices and innovations.
• Demonstrated understanding of digital culture, is a versatile writer, clear communicator, and engaging presenter.
  
  
  

 

What You’ll Bring

• 8+ years of marketing experience; experience with beauty, skin, and personal care brands a must
• Solid foundation in public relations – traditional media, digital, and nuanced integrated campaigns
• Proven ability to lead projects, communicate effectively, think strategically and build of-the-moment and future-forward collaborations that transcend culture 
• Ability to “roll with it” and be nimble when there are changes to pathways and needs to counsel on pivots 
• Experience with tastemaker/influencer ID, negotiation and activation management 
• Ability to counsel and provide ongoing strategic POVs 
• The ideal candidate will have a solid foundation in consumer marketing specifically:  traditional public relations, large integrated programming, social strategy, and influencer marketing (paid and organic)
• Ability to command a room and get stakeholder buy-in from multiple channels 
• Bachelor’s Degree
• Ability to travel and be in person with clients in their office, at events, and activations (this is required) 

 

What We’ll Bring:

Here are a few highlights of the benefits we offer at M Booth:

• A workplace that’s alive with courage, ideas, respect and humanity
• Professional growth and development programs to help advance your career
• Comprehensive health care and wellness plans for your entire family
• A 401(k) Savings Plan and Flexible Spending Accounts
• Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
• Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits
• Salary $136.000-165,000

 

Location: New York City

If you plan on working remotely, we can accept applicants from the following states:

Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Illinois, Indiana, Kansas, Louisiana, Maryland, Massachusetts, Minnesota, Nevada, New Jersey, New York, North Carolina, Pennsylvania, Rhode Island, Texas, Virginia and Washington D.C

Our Flexible Work Policy: 

 

We believe that our best work happens in a hybrid working environment. If you are in the NYC (or commutable surrounding distance) hub we want to see you in person 2 days a week. That could mean in our office, in our client's office, on the road with them or attending an industry event. 

M Booth & Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.