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Sr. Director, Precision Activation

New York, NY

Merge Storytelling and Technology

We bring together the minds and passions of creative pioneers, tech innovators, and data explorers to help ambitious clients solve business challenges and rise to the top. MERGE has enduring client partnerships with American Express, T-Mobile, Subway, Kate Spade NY, Coach, The North Face, Meta, Adobe, BlueCross BlueShield, Abbott, Astellas, Supernus, CSL, GE Healthcare, Broward Health, Indiana University Health, and Morgan Stanley. With offices in Atlanta, Boston, Chicago, Denver, Kansas City, Montreal, New York City and Los Angeles. MERGE uses a talent-to-task process that enables clients to think higher and feel deeper about their customers. 

Promote Health, Wellness & Happiness

We are committed to promoting health, wellness and happiness in the world by partnering with purpose-driven clients in purpose-driven industries in healthcare, life science, and consumer products. Our deep vertical expertise and category insights stem from decade-long partnerships with our top clients.

Emerge to the Top of Your Career

At MERGE, we strive to create a superior work experience where talented and ambitious people grow. An experience that encourages people to think higher and feel deeper. An experience where people engage their minds and hearts to do the best work of their careers.

MERGE is hiring a Senior Director of Paid Social to lead strategy for one of our largest enterprise B2B clients. This is a high-impact, client-embedded role based in New York City or San Francisco. You will work on site with the client’s internal marketing and growth teams while remaining part of MERGE’s Integrated Outcomes organization.

This role is built for a senior paid social leader who can operate independently, shape channel strategy at scale, and confidently advise executive stakeholders. While the primary focus is strategic leadership, there will be times when you step in hands-on to ensure campaigns are executed at the highest standard.

What You Will Do

  • Own paid social strategy for a complex, enterprise B2B organization across three distinct business units, ensuring clarity, alignment, and measurable impact.
  • Serve as the senior paid social advisor to internal client stakeholders and leadership—guiding channel direction, audience approach, budget allocation, and success metrics.
  • Develop and operationalize vertical-specific strategies that balance business objectives, funnel priorities, and performance outcomes.
  • Translate goals into full-funnel paid social frameworks, including: audience segmentation and targeting, platform strategy and channel role definition, creative and messaging test plans, measurement and optimization approach
  • Establish and evolve best practices across governance, pacing, QA, naming conventions, campaign architecture, and performance reporting.
  • Drive proactive thought leadership and innovation, identifying new opportunities across platforms, ad formats, targeting capabilities, measurement solutions, and automation.
  • Partner with MERGE analytics/decision science resources to implement experimentation plans, incrementality thinking, and audience optimization.
  • Provide strategic oversight and direction to executional resources (hands-on-keyboard), ensuring campaigns are launched accurately and optimized intentionally.
  • Step in to troubleshoot or activate when needed to maintain quality, momentum, and stakeholder confidence.

What We Are Looking For

  • 10+ years of paid social experience, with strong B2B and enterprise client leadership.
  • Proven ability to operate independently in high-visibility, high-stakes environments.
  • Strong ABM background, including account targeting strategy, buying committee messaging, and performance measurement tied to revenue outcomes.
  • Deep expertise across LinkedIn, Meta, and other paid social platforms.
  • Strong perspective on audience strategy, testing, and full-funnel performance.
  • Confident communicator who is comfortable pushing back when strategy or execution needs refinement.
  • Prior experience in embedded, client-side, or in-house environments is a plus.

#LI-VM1

#LI-HYBRID

At MERGE, we’re committed to fostering an environment where our team members can thrive in both their careers and personal lives, ensuring they feel supported and empowered to succeed.

MERGE believes in transparency and equity. In accordance with state regulations, we’re proud to include salary ranges in our job postings to ensure fair compensation practices.

The salary range for this role is $128,550 - $154,250, based on the individual’s skills, experience, qualifications, location, and other relevant factors. The salary pay range is subject to change and may be modified at any time.  

MERGE is proud to invest in benefits that include meaningful Medical, Dental, Vision, Life Insurance, 401K, Lifestyle Spending Account, Employer Paid Life & Disability Insurance, Flexible Time off & Holidays plus many other benefits and rewards.

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.

And here’s how we live our values at MERGE

  • Ability. Mastering our craft
  • Agility. Delivering with a growth mindset
  • Humility. Collaborating for shared success

MERGE is proud to be an Equal Opportunity Employer

MERGE welcomes and celebrates diversity regardless of race, religion, color, national origin, gender, sexual orientation, veteran status or people with abilities. We believe that the more diverse we are, the more creative our work will be!

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