New

Performance Marketing Lead

San Bruno, California

Mill is all about answering a simple question: how can we prevent waste? Less waste can save time, money, energy, maybe even our planet. And there’s no better place to start than food. Food waste is one of the most solvable climate problems facing us today. Plus, our trash really stinks. It’s gross, heavy, and our least favorite chore. At Mill we are striving to build a better environment for all, as we take on climate and kitchen change.

About the Role

As the Performance Marketing Lead at Mill, you’ll own the strategy and execution of our paid digital marketing efforts. You’ll balance scaling proven channels with a scrappy, experimental mindset to explore and validate new growth levers. This role is tightly integrated with our content, creative, web, and analytics teams—and will require a unique blend of hands-on campaign execution, strategic vision, and cross-functional leadership.

You’ll dive deep into campaign optimization, data analysis, and budget forecasting—then translate those insights into testing plans, strategic recommendations, and creative briefs. The ideal candidate is highly creative, analytical, collaborative, and thrives in a fast-paced environment with a high degree of ownership.

You’ll work closely with product and analytics teams, using your insights and data-driven strategies to accelerate Mill’s growth and make a meaningful impact. This is a rare opportunity to help build a category-defining brand and system to prevent food waste—good for people and the planet—with a smart, mission-driven team.

What You’ll Do

Media Strategy & Execution

  • Own and evolve Mill’s paid acquisition strategy across a range of digital channels.
  • Manage and scale core platforms (Meta, Google, etc.) to drive efficient, sustainable growth.
  • Identify and test new paid media channels and growth levers (Audio, Landing Pages) with a test-and-learn mindset.
  • Collaborate with the creative team to inform asset development and test new ad concepts, formats, and messaging.
  • Lead development and execution of a full-funnel retargeting strategy, leveraging personas and customer insights.
  • Handle goal-setting, budgeting, forecasting, and performance reporting to run paid media like a well-oiled machine.

Cross-Functional Collaboration

  • Partner with our creative team and external agency to develop and execute a high-performing creative testing roadmap.
  • Foster a high-integrity experimentation culture in collaboration with product and analytics teams—designing A/B tests, running incrementality studies, and optimizing spend.
  • Align paid media efforts with broader marketing campaigns, including brand initiatives, product launches, influencer activations, and integrated GTM efforts.
  • Help recruit and inspire top talent as we build a world-class marketing organization.

Measurement & Optimization

  • Build and manage foundational performance reporting for paid acquisition, working closely with analytics to ensure strong attribution and actionable insights.
  • Own evaluation and selection of third-party tools, attribution platforms, and potential agency partners.
  • Coordinate with other channel leads to share learnings and apply cross-channel insights—defining dashboards, reporting cadence, and communication best practices.
  • Have experience or curiosity to understand how Artificial Intelligence tooling can expedite and improve customer acquisition tactics.

Qualifications

  • 6–8 years of experience in performance marketing, growth, or paid acquisition.
  • Deep expertise in paid social platforms, especially Meta and Google.
  • Highly analytical—you love digging into campaign data, building models, and visualizing insights.
  • Strong creative strategist—you understand that performance starts with great creative and know how to unlock strong ideas across the team.
  • Excellent communicator—able to clearly articulate strategy, performance, and insights to technical and non-technical audiences alike.
  • Proven cross-functional collaborator—you thrive working alongside product managers, creatives, analysts, and more.
  • Experience building new channels and campaigns from scratch, not just optimizing existing programs.
  • Comfortable rolling up your sleeves in a fast-paced, evolving startup environment.

Compensation

The estimated base salary range for this position is $150k to $190k, which does not include the value of benefits or a potential equity grant. A wide range of factors are considered in making compensation decisions, including but not limited to skill sets, market conditions, experience and training, licensure and certifications, and business and organizational needs. At Mill, it is not typical for an individual to be hired at or near the top of the range for their role.

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