Senior Marketing Manager

Senior Marketing Manager 

Reports to: Head of Commercial Enablement

Location: Toronto, Canada

THE OPPORTUNITY

MiQ is a programmatic media partner for marketers and agencies. We live and breathe our MiQ values in order to help businesses win and support our employees’ professional and personal development.

As a key member of the Marketing team, you will be joining a team that includes a marketing manager and designer to develop a roadmap of growth and accomplish amazing business outcomes. The industry is growing, our teams are growing, and we are massively excited for all the opportunities our success continues to provide for our people. 

Responsibilities

This is a big job, with a lot going on, but the main things you’d be responsible for would be: 

Ensuring our brand and messaging is consistent across global markets, owned channels and activities and driving brand familiarity, reach, awareness and tangible revenue opportunities for the business in CanadaDeveloping marketing messaging for the MiQ Canada product suite

• Planning and owning internal and external MiQ owned and sponsored events; work with Commercial team to ensure invite/attendee lists align with business objectives
• Scoping new commercial relationships with media and vertical associations and keeping on top of what’s hot in the industry
• Collaborating with internal teams and client stakeholders to deliver thought leadership collateral to support the business, commercially, and to make MiQ easier to buy, sell and to understand i.e. reports, interviews, videos, etc.
• Planning and collaborating with internal leaders and clients to draft and submit award proposals to amplify MiQ Canada’s name within the industry
• Draft and distribute press releases, announcements, and other editorial materials to key Canadian trade publications
• Define, track, and report on marketing ROI across channels and segments to feed into future campaign planning
• Providing leadership to the junior team members, coaching modelling behaviours and taking an active role in the teams’ development
• Last but not least, we want you to foster a culture of innovation within the team, encouraging new ideas and solutions that help us improve client experience

What will make you successful in this role

• This is a key role for our team, and we are looking for someone who has managed and developed PR initiatives and projects as well as lead media relations in Canada
• Having worked in B2B marketing is going to be key in understanding this job quickly so that you can make an impact
• Having some exposure to digital media or the ad-tech space will help you ramp up faster in this role. If you have never heard of programmatic advertising, this is probably not the right role for you
• We move fast, so an ability to meet tight deadlines and prioritize workloads is very important for this role
• You’ll be leading a team, so being able to problem-solve and stay positive in the face of challenges will definitely help you succeed
• MiQ is a very friendly, team environment, so a desire to work with and help the humans around you is definitely something we are going to look for in everyone we hire to join us

WORKING AT MIQ

OUR COMMITMENT TO INCLUSION AND DIVERSITY

At MiQ, we don’t just accept the differences of our people, it is what builds us as a community. MiQ is very proud to be an equal opportunity workplace.  Inclusion and diversity are core values at MiQ. Ensuring that we have a workplace which is safe and comfortable for everyone and embraces different ideas, different positions, and different people from all backgrounds is critically important to us. We are looking for passionate and determined people to join our team.

At MiQ, we firmly believe that our values bring us together. That said, we're looking for someone who is aligned with our values below.

• Passion – We love and live what we do
• Determination – We always find a way to ‘figure it out’
• Unity – We hold each other accountable. We win and lose as a team.
• Agility – We anticipate the unexpected, embrace and adapt to change
• Courage – We dare to think unconventionally

BENEFITS & PERKS  

• Competitive compensation that includes bonus and profit share
• No co-pay benefits from day 1 (single or family)- medical, dental, vision
• 25 vacation days
• Two extra paid days of Inclusion Leave per year to acknowledge and celebrate cultural holidays, community endeavours, and inclusive initiatives that are meaningful to our employees beyond the standard holidays.
• Six months paid parental leave  
• RRSP matching contribution plan
• Wellness benefits including free access to benefits provider Cyno
• Awesome opportunities for growth
• Flexible work environment with both remote and in office attendance and fun team building activities
• Two weeks virtual orientation to learn about our business and meet the broader team upon joining MiQ

Apply Today!