Field Marketing Team Lead, Events - HR Solutions

 

At Mitratech, we are a team of technocrats focused on building world-class products that simplify operations in the Legal, Risk, Compliance, and HR functions. We are a close-knit, globally dispersed team that thrives in an ecosystem that supports individual excellence and takes pride in its diverse and inclusive work culture centered around great people practices, learning opportunities, and having fun! Our culture is the ideal blend of entrepreneurial spirit and enterprise investment, enabling the chance to move at a rapid pace with some of the most complex, leading-edge technologies available.

For over 35 years, the experts at Mitratech have been focused on solving the complex needs. Today, we serve 20,000 client companies of all sizes globally, representing 30% of the Fortune 500 and over 500,000 users in over 160 countries.

As we continue to grow, we’re always looking for resourceful, enthusiastic, and fresh perspectives. Join our global team and see what makes Mitratech a truly exceptional place to work!

Position Summary

The Field Marketing Team Lead, Events is responsible for owning the execution and program development of Mitratech’s Field + Sales events and virtual roundtable initiatives. This role serves as the primary owner of these channels, translating Director-defined strategy into high-impact, repeatable programs that drive engagement and pipeline.

This includes leading Sales-driven experiences such as sporting suites, executive dinners, and VIP events, as well as building and scaling a virtual roundtable program for HR leaders. The Team Lead will bring proven experience running these programs at other organizations and will establish the playbooks, processes, and best practices needed to execute them effectively at Mitratech.

While this role owns programs from concept through execution and optimization, overall field marketing and campaign strategy—including program selection, target segments, and investment priorities—remains with the Director of Demand Generation. This role focuses on how programs are executed, ensuring they are scalable, high-quality, and aligned to business goals.

In addition, the Team Lead provides day-to-day guidance and execution support to junior team members, helping elevate team performance without requiring direct people management.

Essential Duties & Responsibilities

Program Ownership & Execution Strategy

• Own Field + Sales events and virtual roundtables from planning through execution and optimization, aligned to Director-defined strategy
• Translate high-level campaign priorities into program plans, formats, and execution approaches
• Design program structure and attendee experience, including flow, engagement tactics, and follow-up approach
• Make execution-level decisions to ensure programs are effective, scalable, and aligned to objectives

Field & Sales Event Ownership

• Own the execution of Sales-driven field events, including sporting suites, executive dinners, VIP experiences, and regional activations
• Partner closely with Sales to align on target accounts, attendee strategy, and pipeline goals
• Manage all logistics, vendor coordination, and on-site execution to deliver high-quality, white-glove experiences
• Ensure strong pre-event engagement and post-event follow-up in coordination with Sales and Marketing
• Continuously refine event formats and approaches to improve engagement and outcomes

Virtual Roundtable Program Ownership

• Build and scale a virtual roundtable program for HR leaders as a core demand generation motion
• Partner with Demand Gen and Product Marketing to align topics and audiences to campaign priorities
• Own execution, including speaker coordination, invitations, facilitation support, and follow-up
• Establish a repeatable model and cadence to scale the program effectively

Playbook Development & Optimization

• Build and document execution playbooks for:
• Sales-led events (suites, dinners, VIP experiences)
• Virtual roundtables
• Define best practices for logistics, audience engagement, and follow-up workflows
• Create templates, timelines, and processes to ensure consistency and scalability
• Continuously optimize programs based on performance data and feedback

Team Support & Day-to-Day Leadership

• Provide day-to-day guidance and support to Field Marketing team members, including prioritization and execution oversight
• Act as a primary resource for junior team members (e.g., Marianna), helping remove blockers and ensure progress
• Review work for quality, consistency, and alignment before launch
• Support onboarding and ramping of new team members on processes and best practices
• Foster a collaborative, accountable, and execution-focused team environment

Sales Alignment & Execution Support

• Support alignment with Sales on event execution, attendee targeting, and follow-up coordination
• Ensure effective communication between Sales and Marketing to maximize program impact
• Help operationalize Sales requests within established program frameworks

Performance Tracking & Operational Excellence

• Track execution metrics and support reporting using Salesforce, HubSpot, and event platforms
• Identify execution-level improvements to enhance efficiency and program outcomes
• Maintain documentation of processes and workflows to improve repeatability
• Ensure strong project management across multiple concurrent programs

Strategic Alignment

• Partner closely with the Director of Demand Generation to ensure all programs align with overall field marketing strategy, campaign priorities, and target segments
• Execute against defined strategic direction rather than independently setting field marketing or campaign strategy
• Provide input and recommendations based on program performance and prior experience, while deferring final strategic decisions to the Director

What Success Looks Like

• Field + Sales events are highly executed, well-coordinated, and support meaningful pipeline engagement
• A virtual roundtable program is successfully launched, repeatable, and scaled over time
• Clear, documented playbooks exist and are consistently used across programs
• Programs are executed with high quality, consistency, and efficiency
• Junior team members are supported and improving in performance and independence
• The Director retains full ownership of strategy, while this role ensures flawless execution and scalable delivery

Requirements & Skills

• 5 - 7 years of experience in B2B field marketing, event marketing, or demand generation
• Proven experience owning and executing field events or executive programs end-to-end
• Experience building or scaling event programs or roundtables from scratch
• Demonstrated ability to create playbooks, processes, and repeatable program models
• Strong understanding of Sales-aligned event strategies, including account targeting and relationship building
• Experience supporting or mentoring junior team members preferred
• Strong project management and organizational skills with the ability to manage multiple programs simultaneously
• Detail-oriented with a focus on execution quality and consistency
• Experience with Salesforce, HubSpot (or similar platforms), and event tools (e.g., Goldcast)
• Strong communication and cross-functional collaboration skills
• Proactive, solution-oriented mindset with strong ownership and accountability

Mitratech is an equal-opportunity employer that values diversity at all levels. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, national or ethnic origin, age, sex, sexual orientation, gender identity or expression, marital status, family status, disability, or veteran status. Mitratech will work with applicants requesting accommodation at any stage of the hiring process. Please email Recruiting@mitratech.com to request an accommodation.