Marketing Content Specialist

Join the Mitsubishi Motors North America (MMNA) Team!  

Summary of Role:

The Marketing Content Specialist is responsible for creating, coordinating, and managing marketing content across various platforms to effectively engage target audiences and drive brand awareness. This role involves collaborating with cross-functional teams to develop compelling content & messaging strategies aligned with marketing objectives.

Responsibilities:

• Develop engaging, accurate, and various organic content for YouTube, the website, social media, CRM, and sales training, collaborating with Product Planning, MRDA, Legal, and other Marketing teams to ensure it resonates with key audience segments.
• Coordinate content creation process from ideation to execution, ensuring alignment with brand strategy and guidelines, compliance laws, regulations, and target preferences.
• Partner with agency partner(s) to develop strategy, content planning and production.
• Develop content calendar, outlining key model and USPs, topics, and channels to activate.
• Monitor performance and trends to develop and optimize content awareness and visibility.
• Implement content distribution strategies to maximize reach and engagement across digital platforms, including YouTube, Mitsubishi Academy, social media, website and CRM.
• Track and analyze performance metrics and trends to optimize content strategy, boost awareness, and drive continuous improvement.
• Coordinate and monitor assets/documents via content platform for proper categorization, accurate descriptions, and valid usage dates.
• Assist on various projects while effectively managing multiple priorities, meeting deadlines, and delivering quality results.
• A full-time work schedule of at least 40 hours per week is expected. While this position can be performed by working from home, work in the office or onsite presence may be required for specific duties, projects and meetings.
• Other duties as assigned

Required Qualifications:

• 5+ years of marketing experience in advertising, media, communications, or related field.
• Advanced verbal / written communication, presentation & interpersonal skills.
• Must maintain a valid unconditional drivers' license and MMNA approved driving record. Some travel required.

Profile Differentiators:

• Advertising and/or media agency experience a plus.

Pay Transparency: 

The base salary for this position ranges between $60,000 to $63,000. The base salary will be based on a number of factors including the role offered, the individual's job-related knowledge, skills, and qualifications. In addition to base salary, we are proud to offer a comprehensive and competitive benefits package for all eligible employees which also includes 401k with company match, Mitsubishi Lease Program, and a full range of medical, financial, and other perks and benefits.

Perks and Benefits:

• Family First: Enjoy comprehensive healthcare coverage, including medical, dental, and vision plans.
• Be a Proud Mitsubishi Ambassador: Take advantage of our Discounted Employee Lease Car program, covering insurance, maintenance, and registration fees, with no down payment or credit check required.
• Secure Your Future: Benefit from our 401(k) with Company match and annual contributions based on years of service.
• Fuel Your Growth: Access professional development opportunities, including training, tuition reimbursement, and employee resource groups.
• Take Time for Yourself: Enjoy up to 30 days of paid time off, including holidays, vacation, and other leave options.
• Hybrid Working Environment: Experience the perfect balance of remote and in-office work (~2 days remote, 3 days in-office) at our modern office, located in the vibrant Franklin, TN area.
• Thrive in an Open Environment: Experience our collaborative workspace where ideas flow freely.

The MMC Way:

Our values form the foundation of everything we do. At Mitsubishi Motors, we are committed to a set of core principles that guide our actions, decisions, and interactions. Our values reflect who we are as a company, how we collaborate, and the impact we aspire to make. These values are what we call the MMC Way:

• Think of Our Customers, Strengthen Trust
• Enrich Society
• Welcome All Facts, Share Difficult News First
• Conduct and Challenge Yourself Professionally
• Respect All, Work as a Broader Team

Diversity and How to Apply:

At MMNA, we embrace the strength that diverse perspectives and experiences bring to our team. Our application process is designed to champion inclusion and equity. We're on the lookout for the ideal fit for each role, valuing skills and experiences over traditional education or specific company backgrounds. Feel encouraged to apply, even if your profile doesn't precisely match the job description. We invite you to delve into a few thought-provoking questions in our application, offering you the opportunity to showcase your unique talents and insights right from the start.

Once you've submitted your application, expect to hear from us within 7 business days. We're committed to keeping you informed about the status of your application, ensuring transparency and open communication throughout the process. We understand that perfection is a journey, and if you ever have questions about your application or the process itself, don't hesitate to reach out to your recruiter. 

Mitsubishi Motors is proud to be an equal-opportunity employer, excited about collaborating with talented individuals of all identities. We do not discriminate based on identity, aligning with our commitment to fostering a diverse workplace. Our code of conduct serves as a guiding light for the company we aspire to be, celebrating our differences as the driving force behind a product that serves a global user base. 

We welcome applications from individuals with disabilities and is prepared to provide reasonable accommodations. If you require such accommodations for the job application or interview process, please email mmna-talent_acquisition@na.mitsubishi-motors.com.

We hope you will join us on this journey where your dedication aligns with our values, creating an environment that fosters growth, collaboration, and meaningful contributions.

Click here to learn more about what it's like at MMNA!