Growth Marketing Manager

Company Overview

At Mizzen+Main, we believe what we wear to work reflects what we think of work. And we think work is fun. We think it’s a place of joy, collaboration, discipline, laughter,the ups and downs, and everything in between all of those things. That’s why we make clothes that make people comfortable. We make clothes that let people breathe and stretch and move and think. We make clothes that let them work. And we have a good time doing it.

Founded in 2012 with the belief that there is a better way, Mizzen+Main is a premium men’s brand with product rooted in performance fabrics and tailored silhouettes. Mizzen+Main is a multi-channel brand, comprised of our Ecommerce site, Retail Stores, and Wholesale Partners across the US, with our headquarters in Dallas, Texas. Our Values are simple and guide everything we do: We Have Commitments, We Think Big, We Act as Owners, We’re People Too, and We Never Settle.

Growth Marketing Manager 

Growth Marketing Manager 

Location

Dallas 

Reports To

The Growth Marketing Manager will report to the VP of eCommerce. 

Job Overview

We are seeking a results-driven and strategic Growth Marketing Manager to drive new user acquisition and revenue growth.  This position will be critical in implementing digital marketing strategies and accelerating the growth of our customer base. This role requires a mix of creativity, analytical thinking, and cross-functional collaboration.  The Growth Marketing Manager will be based in the Dallas Corporate Office and report to the VP of Ecommerce.

Responsibilities and Duties

• Be the liaison between external agency teams and the internal Mizzen+Main team to help drive new customer acquisition.
• Partner with internal Marketing teams to ensure larger company marketing efforts are coming to fruition in all paid channels (Google, Meta, Affiliate, etc.) and create a seamless customer experience.
• Develop a digital marketing approach that is omnichannel in nature to support Ecomm, Retail, and Wholesale channels. 
• Drive efficient, first order profitable, new customer acquisition cost (CAC) across paid channels while also achieving revenue goals.
• Regularly report on marketing performance and KPIs, providing actionable insights to leadership.
• Use data and learnings from campaigns to inform future strategies and improve decision-making across the marketing team.
• Maintain transparent communication with stakeholders to ensure alignment on marketing objectives and results.
• Monitor performance utilizing platform data, GA4, attribution tool, and proprietary agency tools to ensure goals are being met and adjust accordingly.
• Work with finance to forecast key metrics such as spend, revenue, ROAS, traffic, and CAC across paid channels.
• Seek to find and evaluate new channel opportunities that align with the brand and core customer. 
• Stay close to industry trends, new technologies, and best practices in digital marketing to continuously innovate and improve strategies.

Qualifications

• 3-5 years of experience in digital marketing and growth roles.
• Experience growing brand awareness for an apparel brand. Experience in men’s apparel is a plus. 
• Natural curiosity to dig into the business and the ability to pivot strategy quickly.
• Strong analytical skills to understand how performance marketing impacts the business as a whole.
• Has a track record of growing and maintaining strong relationships with external partners holding them accountable to business objectives.
• Built and implemented a strong A/B testing strategy and roadmap. 
• Base knowledge of on-site tracking and how to partner effectively with site and ecommerce teams to measure objectives.
• Experience using an attribution tool (ideally Northbeam). 
• Utilizing audiences/segments from a CDP to find efficiency gains.

What You Will Love About Working at Mizzen+Main. 

Not only are we makers of the best damn dress shirt, but we also strive to create the Best Damn Place to Work. We believe your work self can be your actual self because our office is more than just a place of work, and your job shouldn't be just another one of life's compartments. We build high performing teams and prioritize personal and professional growth and development. Our unlimited PTO and 11 paid holidays support work life balance and the opportunity to stay connected with what's important. We also appreciate leaving the office early, once each quarter, to spend time together socially and learn about one another's whole self, not just our work selves. Do what you love and love what you do. Why wait? Today's a Good Day For It.